Director, Growth and Content

Mynt Agency, LLC; Austin (TX); On-site; USD 90,000 - 150,000; Full time

Job summary

Mynt Performance is building a revenue organization to craft content that maps to funnel stages and ICPs. The role leads white papers, decks, social video, and podcasts with a hands-on, AI-enabled approach, ensuring measurable impact on pipeline and client outcomes.

The position offers ownership, a flat hierarchy, and direct collaboration with BI, account management, and growth teams to drive scalable content programs.

Qualifications

• Senior content/editorial background in B2B or marketing services.
• Growth mindset: tying content to pipeline performance.
• Proven ability to manage producers, editors and designers.

Responsibilities

• Produce prospect-relevant white papers and collateral with BI and account teams.
• Own branded collateral: decks, one-pagers, case studies and a unified visual identity.
• Build social/video content engine: LinkedIn, video content and podcast plans with recommendations.
• Operate AI-native workflows to multiply output without padding work.
• Map content to funnel stage and ICP; avoid content for its own sake.
• Direct production and manage producers, editors, and designers to scale output.

Skills

Senior content experience

B2B/marketing-services exposure

Production management

Storytelling with data

Job description

Mynt Performance is a video and audio performance marketing firm built for brands that need paid media to work as hard as any other line on the P&L. We plan, buy, and optimize across streaming, connected TV, podcasts, and audio, treating every placement as a measurable investment rather than an impression. Our clients span consumer categories including health and wellness, CPG, and technology, and we operate as a performance partner to those brands, not a vendor.

We are building a dedicated revenue organization for the first time, which means the people who join now are not stepping into an existing machine, they are building it. That is a deliberate trade: less scaffolding today, more ownership, more visible impact, and a faster path to scope than a mature firm would offer. Mynt Performance runs flat, with no titles gating who gets heard, and an overcommunication culture where good ideas move through Slack, email, and conversation rather than waiting for the org chart to catch up.

Why We're Different

• Operator-led. Our senior team built and ran P&Ls before they ran media against them, and that judgment stays hands‑on through every engagement, not just the pitch.
• Transparent measurement. We build and disclose the measurement framework with the client rather than defending a black box, and bring in independent measurement partners when the moment calls for it.
• Experience‑led staffing model. The senior people a prospect meets in the room are the people who stay on the account day to day; we do not staff‑and‑switch.
• No long‑term contracts. Clients renew because the work is working, not because they are locked in.
• AI‑enabled as the rule, not the exception. We build AI tooling into how every senior person works by default, multiplying output rather than replacing judgment, so clients get more senior attention per dollar, not less.
• Built for performance. Every recommendation ties back to a measurable outcome, not an impression or a look.

ROLE OVERVIEW

This seat arms every stage of the revenue organization: it produces the white papers, decks, social, video, and podcast content that make the network map's story land, and maps content to funnel stage and ICP rather than producing for its own sake.

Reports to:

Chief Revenue Officer

Key internal partners:

Business Intelligence and Account Management teams (content production); Director, New Business Development (arms outreach with collateral).

KPI:

Content‑attributed prospect engagements per quarter: meetings or opportunities a Mynt Performance asset opened or accelerated. First two quarters graded on shipped cadence while attribution instrumentation is built.

CORE RESPONSIBILITIES

• Produce prospect‑relevant white papers with the business intelligence and account management teams.
• Own Mynt Performance‑branded collateral: decks, one‑pagers, case studies, one visual identity with no daylight between them.
• Build the social and video engine: LinkedIn strategy, video content, and the podcast, each with a plan and a recommendation.
• Operate AI‑native: use tools to multiply output, never to pad it.
• Map content to funnel stage and ICP; no content for its own sake.
• Produce directly and manage production: this seat creates content firsthand and manages the producers, editors, and designers who help scale it.

CULTURE AND OPERATING MINDSET

• Flat hierarchy, no titles. Every person, regardless of level, is expected to contribute individually rather than manage by proxy; titles describe scope, not who is allowed to have the best idea in the room, and seniority earns scope, not a pass on doing the work.
• Overcommunication is the default. We surface problems, ideas, and status early and often, across Slack, email, and conversation, rather than waiting for a scheduled check‑in.
• Self‑starters only. This organization is being built in real time; the job is to identify the gap and close it, not to wait for a fully specified brief.

QUALIFICATIONS

• Senior content or editorial background with B2B or marketing‑services exposure.
• A demonstrated growth mindset: content tied to pipeline, not to vanity metrics.
• Real production capability, and a record of managing producers, editors, and designers.
• Comfortable operating with a loose brief in a function that is still being built; bias toward defining the next right step rather than waiting to be told.
• A well‑rounded, intellectually curious storyteller who can translate performance data into a narrative that lands with investors, founders, and executives.

Compensation will reflect experience, scope, and market for this role, and may include a combination of base salary, incentive compensation, equity, and a comprehensive benefits package.