Director, Grocery & Foodservice Distributor Sales

FLOWERS.com Inc.; Westerville (OH); Hybrid; USD 130,000 - 170,000; Full time

Job summary

FLOWERS.com Inc. in Westerville, Ohio, United States, seeks a Senior Director of Grocery & Foodservice Distributor Sales to lead national strategy and revenue growth across grocery, foodservice, QSR, hospitality, and broadline channels.

You will oversee distributor partnerships, key accounts, and sales execution, build and mentor teams, manage forecasts, budgets, and P&L, and collaborate across a matrix organization to deliver sustained market expansion.

Qualifications

• Bachelor’s degree in Business, Marketing, Finance, or related field.
• 10–15+ years of progressive sales leadership experience.
• Grocery distributor industry experience.
• Strong financial acumen and P&L management experience.

Responsibilities

• Develop and execute national sales strategies to drive revenue growth.
• Lead and develop national sales teams; manage brokers and distributors.
• Oversee key account and relationship management with major distributors.
• Establish forecasts, budgets, and P&L objectives; monitor KPIs.
• Ensure operational reporting and policy compliance.
• Collaborate cross-functionally to align national sales planning.

Skills

Sales leadership

Strategic planning

P&L management

Distributor relationships

Education

Bachelor's degree in Business, Marketing, Finance, or related field

Job description

Director, Grocery & Foodservice Distributor Sales

#23165

Westerville, Ohio, United States

Description

Position Summary

The Senior Director, Grocery & Foodservice Distributor Sales is responsible for developing and executing strategic sales initiatives that drive revenue growth, expand market share, and strengthen customer relationships across North America.

This leadership role provides oversight of national distributor partnerships, key account management, and sales execution across grocery, foodservice, QSR, hospitality, and broadline distribution channels.

Operating within a matrix organization, the Senior Director leads and develops high-performing sales teams while collaborating cross-functionally to achieve business objectives. The role maintains full accountability for national sales performance, strategic customer development, and the execution of long-term growth strategies that support the organization's commercial goals.

Key Responsibilities

• Strategic Leadership & Growth: Develop and execute national sales strategies; drive revenue growth and market share expansion; identify and secure new business opportunities.
• Sales Execution & Performance: Achieve national and regional sales targets; establish forecasts, budgets, and P&L objectives; monitor KPIs including revenue, margin, and ROI.
• Team Leadership & Development: Lead, coach, and develop high-performing sales teams; manage brokers, distributors, and regional sales leaders.
• Key Account & Relationship Management: Build strategic relationships with major distributors and key accounts; negotiate contracts, pricing, and promotional agreements.
• Operational Excellence: Oversee reporting processes and ensure compliance with company policies and standards.
• Global Collaboration: Align stakeholders across a matrix organization and support national sales planning and execution.

Requirements

• Bachelor’s degree in Business, Marketing, Finance, or related field
• 10–15+ years of progressive sales leadership experience
• Grocery distributor industry experience
• Strong financial acumen and P&L management experience

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