Director, Global Marketing

Genmab; Princeton (NJ); Hybrid; USD 205,632 - 308,448; Full time

Benefits offered by this job

401(k) Plan: 100% match on the first 6% of contributions

Health Benefits: Medical, dental, and vision insurance

Paid vacation, sick leave, and holidays

Tuition reimbursement

Life spending account for wellness expenses

Job summary

Genmab in Princeton, NJ is looking for a Director of Solid Tumor Global Marketing to lead global marketing efforts for late-stage oncology products. The successful candidate will drive brand strategy, coordinate with cross-functional teams, and develop market entry strategies for solid tumors.

This role demands extensive experience in oncology marketing, strong analytical and leadership skills, with a hybrid work model requiring 3 days on-site. Exceptional benefits, including comprehensive health plans and vacation, are included.

Qualifications

• 10+ years of experience in pharmaceutical or biotech marketing with a focus on oncology, solid tumors required.
• Demonstrated success in developing and implementing global marketing strategies for oncology products.
• Comfortable working in a fast-paced, dynamic environment.

Responsibilities

• Implement core aspects of the Global Commercialization Strategy for product launch.
• Coordinate with regional and development teams for a cross-functionally aligned strategy.
• Develop brand positioning and targeting strategies to optimize product launch.

Skills

Strategic thinking

Leadership skills

Analytical skills

Cross-functional collaboration

Communication skills

Education

Bachelor's degree

Advanced degree

Job description

Role

The Director of Solid Tumor Global Marketing reports to the VP, Global Brand Lead for Solid Tumors, Global Marketing, and will support the global marketing efforts for Genmab’s late‑stage solid tumor portfolio, with a focus on HNSCC and CRC settings. The successful candidate will possess a blend of strategic thinking, leadership skills, and adaptability to global markets. This role demands an individual who has demonstrated success in cross‑functional collaboration, implementation, and detailed execution. The Director will build and implement global marketing plans, develop the foundational brand strategy elements, and define the market entry strategy for products in late‑stage development.

Responsibilities

• Implement core aspects of the Global Commercialization Strategy in line with the compound development strategy that ensures successful product launch and uptake across global markets.
• Coordinate with regional and development teams to ensure a cross‑functionally aligned strategy, specifically relating to: global brand plan (definition of lead and follow‑on markets, where to play and how to win), global value and access dossier and pricing strategy, LRP / forecast.
• Develop brand positioning, market segmentation, and targeting strategies to optimize product launch and lifecycle management.
• Develop and socialize deep disease area ecosystem understanding (TPP benchmarks, patient flow, patient journey, current and emerging competitive landscape, and future access landscape).
• Create market development initiatives including unbranded disease area & MOA education, stakeholder relationships.
• Develop brand name and identity, customer segmentation, global positioning and message platform.
• Direct the analysis of the business; oversee the identification of key segments, business drivers, priorities, and growth opportunities.
• Collaborate with Regional markets to ensure synchronized efforts on creation of regionally led marketing initiatives and promotional strategy.
• Assist in managing the marketing budget ensuring effective allocation of resources.

Qualifications

• Bachelor’s degree required; advanced degree preferred.
• 10+ years of experience in pharmaceutical or biotech marketing, with a focus on oncology, solid tumors required.
• Strong analytical skills and strategic thinking, with the ability to translate complex scientific information into compelling commercial strategies.
• Demonstrated success in developing and implementing global marketing strategies for oncology products.
• Strong leadership and communication skills.
• Team management.
• Comfortable working in a fast‑paced, dynamic environment, and capable of making decisions amidst uncertainty.
• A collaborative mindset and the ability to work effectively across functions and regions to achieve shared goals.

Requirements

• Exceptional ability to analyze market insights and integrate them into effective brand and commercial strategies.
• Proven leadership skills, capable of matrix management and influencing without direct authority; exceptional communication skills are essential.
• Create and execute market entry and brand strategy for new oncology products, focusing on gynecological tumors.
• Foster relationships with key opinion leaders, patient advocacy groups, and professional societies to enhance brand visibility and support.
• Demonstrated success in pre‑launch and launch phases of oncology products, with a deep understanding of the solid tumor landscape.
• Resourceful, decisive, and proactive approach to managing multiple priorities in a fast‑growing organization.
• Travel – 25%.

Location

This position currently adopts a hybrid work model, requiring 3 days per week on‑site at the Princeton, NJ office.

Salary

For US based candidates, the proposed salary band for this position is $205,632.00 — $308,448.00.

Benefits

When you join Genmab, you’ll be supported with the following benefits within the first year for full‑time U.S. employees:

• 401(k) Plan: 100% match on the first 6% of contributions
• Health Benefits: Two medical plan options (including HDHP with HSA), dental, and vision insurance
• Voluntary Plans: Critical illness, accident, and hospital indemnity insurance
• Time Off: Paid vacation, sick leave, holidays, and 12 weeks of discretionary paid parental leave
• Support Resources: Access to child and adult backup care, family support programs, financial wellness tools, and emotional well‑being support
• Additional Perks: Commuter benefits, tuition reimbursement, and a Lifestyle Spending Account for wellness and personal expenses