Director, Global CRM and Content Capabilities (DAM, Metadata, Content Intelligence and CRM)

Johnson & Johnson Co.; Raritan (NJ); On-site; USD 150,000 - 259,000; Full time

Job summary

Johnson & Johnson is seeking a Director, Global CRM and Content Capabilities in Raritan, NJ. You will lead the enterprise DAM, metadata, and content governance program to optimize asset reuse and activation across the CONNEXT CRM platform.

You will drive taxonomy standards, information architecture, and AI-ready content strategies, partnering with Marketing, Medical Affairs, Technology, and agencies to ensure scalable content operations across regions.

Qualifications

• 8+ years in content operations, DAM, or digital asset governance.
• Deep knowledge of CRM platforms (Salesforce) and DAM tools.
• Proven taxonomy, metadata frameworks, and tagging standards.
• Experience with regulated workflows (MLR) and content approval processes.
• Excellent stakeholder management in a large, matrixed org.

Responsibilities

• Lead DAM team of librarians, metadata specialists, and information managers.
• Establish cataloging, taxonomy governance, and metadata standards.
• Own end-to-end DAM platform lifecycle and vendor relationships.
• Partner with CRM teams to enable content reuse and activation across channels.
• Drive AI-enabled content discovery and semantic tagging strategies.
• Monitor adoption, performance metrics, and business impact of DAM.

Skills

DAM management

Metadata governance

CRM integration

Taxonomy design

Stakeholder management

Content governance

Education

Bachelor's Degree in CS/Engineering/Marketing Ops

Tools

Salesforce

Adobe DAM

Veeva Vault

Job description

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

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All Job Posting Locations:

Raritan, New Jersey, United States of America

Job Description:

We are searching for the best talent for Director, Global CRM and Content Capabilities (DAM, Metadata, Content Intelligence and CRM) to be in Raritan, NJ.

About Innovative Medicine

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science‑based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine

Purpose:

The Director, Global CRM and Content Capabilities (DAM, Metadata, Content Intelligence and CRM) is a strategic leader responsible for transforming how Johnson & Johnson Innovative Medicine manages, discovers, reuses, and activates content on an enterprise scale and delivers it through the CRM system.

This role serves as the senior architect of the organization's content intelligence ecosystem, leading Digital Asset Management (DAM), metadata and taxonomy governance, content discoverability, and information architecture capabilities that power omnichannel engagement through the CRM (CONNEXT).

Reporting to the VP, Customer Engagement Transformation, this leader oversees the DAM librarian function and partners across Marketing, Medical Affairs, Market Access, Technology, CRM and agency partners to ensure content assets are structured, governed, measurable, and optimized for reuse.

The Director, Global CRM and Content Capabilities role within the Global Commercial Strategy Organization (GCSO) designs executive-level plans for CRM and Content, partners cross-functionally with IT, all TAs in GCSO and with all regions to deploy content. The Director shapes the vision for the long‑range plan for the CONNEXT program, ensuring deliverables are of a caliber to meet customer needs in GCSO and the regions. The role will be a core member of the CONNEXT transformation management organization and will be partner closely with senior leaders in the planning and execution of key projects within the CONNEXT program, both in global and in the regions.

Additionally, this leader will help shape the CONNEXT Phase 2 to help Global Medical Affairs and the Development organization to scale the CONNEXT CRM and Content capabilities to those functions, thereby enabling a truly enterprise wide capability.

This is a highly visible leadership role with the opportunity to shape global (GCSO + Regions) content strategy, influence Global (GCSO + Regions) implementation of the content strategy, drive operational excellence, accelerate AI‑enabled content discovery and deployment to over 23K users through the CRM, establish industry‑leading practices in digital asset management and knowledge management.

Information Architecture & Digital Asset Management Leadership, Execution & Platform Ownership:

• Build, lead, and evolve a high‑performing team of DAM librarians, metadata specialists, and information management professionals responsible for the stewardship of enterprise content assets.
• Establish best‑in‑class practices for cataloging, indexing, taxonomy management, metadata governance, archival strategies, and knowledge organization.
• Serve as the organization's thought leader in information architecture, librarianship, metadata science, and digital knowledge management, driving content discoverability, reuse, AI readiness, and enterprise content value.
• Oversee migrations/bulk uploads and ongoing asset health, asset lifecycle management including ingestion, curation, archival, de‑duplication, metadata completeness, and quality controls.
• Ensure proper rights and usage metadata is captured and enforced across all assets.
• Own the end‑to‑end lifecycle of DAM platform, from initial implementation and configuration through ongoing support and enhancement.
• Serve as business product owner for DAM, managing roadmaps, backlogs, releases, and vendor relationships (e.g. Adobe, Veeva, system integrators).
• Monitor DAM adoption, performance, usage analytics, and business impact metrics to continuously improve platform value and user engagement.

Taxonomy, Metadata & Tagging Governance:

• Define and govern enterprise taxonomy frameworks, including controlled vocabularies aligned to channels, audiences, claims, and customer journeys.
• Ensure consistent metadata capture at asset and component levels to support discoverability, reuse, and compliance.
• Lead metadata QA processes, completeness standards, and governance workflows to ensure tagging accuracy and integrity.
• Partner with content creation, operations, and agency teams to embed taxonomy standards within asset development and submission processes.
• Align taxonomy with enterprise data and measurement requirements to ensure interoperability across systems.
• Drive adoption and accountability across operational teams and vendor partners through governance, training, and performance management.

Content Reuse & Asset Optimization:

• Define and execute enterprise content reuse strategy across brands, channels, and markets.
• Establish reuse KPIs (e.g., reuse rate, duplicate asset reduction, time‑to‑find) and monitor performance.
• Ensure assets are created with reuse in mind, including modular components, variants, and source files.
• Partner with agencies and brand teams to enforce reusable asset standards and reduce redundant production.
• Drive continuous improvement of asset discoverability and usability through tagging and curation.

Content Intelligence & CRM enablement:

• Establish metadata schemas and tagging standards across DAM and connected platforms such as the CRM to support discoverability, reuse, interoperability, and compliance.
• Lead the evolution of metadata and taxonomy capabilities to support AI‑powered search, content recommendation, generative AI in the CRM system.
• Evaluate emerging technologies and industry best practices in DAM, knowledge management, information retrieval, and content intelligence to enable content utilization, detailing and Closed Loop marketing in the CRM.
• Implement (with supervision from VP) CONNEXT Phase 2 for home office/in‑house employees (e.g. global medical affairs) and the development organization in R&D.
• Establish scalable foundations for AI‑ready content ecosystems through structured metadata and taxonomy governance.
• Partner with enterprise technology teams to advance semantic search, automated tagging, knowledge graphs, and intelligent content services.
• Partner with CRM teams across regions to enable reporting on:

• Content performance
• Asset effectiveness (message, format, channel)
• Reuse and duplication

• Enable integration of content data across paid, owned, and CRM ecosystems for holistic performance measurement.
• Support development of dashboards and performance scorecards by ensuring high‑quality, complete, and structured metadata.

Qualifications / Requirements:

Required Minimum Education:

• Bachelor's Degree in Computer Science, Engineering, Marketing Operations, Operations research

Required Knowledge, Skills and Abilities:

• 8+ years of experience in content operations, DAM, marketing operations, or digital asset governance
• Deep working knowledge in CRM platforms (e.g., Salesforce), DAM (Adobe, Veeva Vault) and asset lifecycle management
• Proven experience designing and governing taxonomy, metadata frameworks, and tagging standards
• Strong understanding of content creation, approval, and distribution workflows in regulated environments
• Experience enabling content measurement through metadata, tagging, and analytics integration
• Experience with: Content technologies (Adobe, Veeva, Figma, etc.) & Marketing analytics, content performance measurement, and data‑driven decision‑making
• Ability to connect content structure (taxonomy/metadata) to business outcomes (performance, cost, speed)
• Analytical mindset with ability to define KPIs and translate data into actionable insights
• Familiarity with omnichannel marketing ecosystems and content activation
• Knowledge of content creation‑to‑approval workflows (MLR) and regulatory expectations in a biopharmaceutical or regulated industry.
• Exceptional stakeholder management skills with demonstrated success influencing senior leaders and cross‑functional teams in a large, matrixed organization.
• Excellent verbal and written communication; able to create clear component documentation, training materials, and executive presentations.
• Excellent communication and training skills required

Preferred Knowledge, Skills and Abilities:

• CRM, Information Management, Knowledge Management, Information Architecture, Digital Curation, or related field preferred.
• Experience leading DAM librarians, CRM specialists metadata specialists, information architects, or knowledge management professionals.
• Experience designing enterprise taxonomy, ontology, knowledge graph, or semantic metadata frameworks.
• Experience supporting AI‑enabled content ecosystems, intelligent search, or content intelligence platforms.
• Deep marketing experience in pharmaceutical, biotech, or regulated industries - including brand launches, lifecycle campaigns, and omnichannel content activation.
• Familiarity with agile product delivery, vendor management, and enterprise technology governance.

Location:

• This position is located in Raritan, NJ and will require up to 25% international travel.

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via https://www.jnj.com/contact-us/careers , internal employees contact AskGS to be directed to your accommodation resource.

Preferred Skills:

Alliance Formation, Budget Management, Business Process Management (BPM), Continuous Improvement, Design Thinking, Entrepreneurship, Facilitation, Industry Analysis, Innovation, Market Research, Negotiation, Organizational Project Management, Stakeholder Engagement, Strategic Change, Tactical Planning, Technical Credibility

The anticipated base pay range for this position is $150,000 and $258,750 USD.

Additional Description for Pay Transparency:

Subject to the terms of their respective plans, employees and/or eligible dependents are eligible to participate in the following Company sponsored employee benefit programs: medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance. Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)). This position is eligible to participate in the Company’s long-term incentive program. Subject to the terms of their respective policies and date of hire, Employees are eligible for the following time off benefits: Vacation -120 hours per calendar year Sick time - 40 hours per calendar year; for employees who reside in the State of Washington -56 hours per calendar year Holiday pay, including Floating Holidays -13 days per calendar year Work, Personal and Family Time - up to 40 hours per calendar year Parental Leave - 480 hours within one year of the birth/adoption/foster care of a child Condolence Leave - 30 days for an immediate family member: 5 days for an extended family member Caregiver Leave - 10 days Volunteer Leave - 4 days Military Spouse Time-Off - 80 hours Additional information can be found through the link below. https://www.careers.jnj.com/employee-benefits