Director Franchise Operations

Gnc; Orlando (FL); On-site; USD 80,000 - 100,000; Full time

Job summary

GNC is seeking a Director of Franchise Operations focused on growth and operational excellence across Florida franchise partners. You will mentor franchisees, ensure brand standards, and drive both retail and wholesale revenues while coordinating cross-functional support.

The role emphasizes leadership, strategic planning, and travel to support locations, with a strong emphasis on achieving profitability and excellent customer experience.

Qualifications

• Bachelor’s degree in Business or related field.
• Experience in franchise operations or multi-unit management.

Responsibilities

• Serve as the primary point of contact and manage day-to-day relationships with multiple franchise partners.
• Facilitate communication between franchisees and GNC support departments (Merchandising, Marketing, Finance, Real Estate, Legal, Science, Product Development).
• Build and maintain relationships with franchisees, providing guidance and support to maximize profitability.
• Provide business and operational guidance to franchisees to drive corporate goals and KPIs.
• Coach franchisees to maximize ROI and operational performance.
• Ensure compliance with operating system, documents, and brand standards.
• Oversee training programs for new franchisees (Phase I, II, III).
• Visit stores and evaluate performance to ensure excellent customer experience.

Skills

Business acumen

Relationship-building

Leadership

Strategic thinking

Problem-solving

Basic computer skills

Organization

Time management

Project management

Autonomy

Attention to detail

Education

Bachelor’s Degree in Business or related field

Job description

Company Description

As the global leader in health and wellness innovation since 1935, GNC motivates people to reach their goals with the most trusted and exciting selection of products in the industry.

As #TeamGNC, we work hard to ensure that our consumers come first. We are always cultivating and collaborating on new ideas to bring innovative solutions to the forefront and testing new solutions to translate goals into action. Our team members are advocates for change and innovation.

There is no greater gift than good health and no greater satisfaction than helping others to achieve it. Be a part of helping others to Live Well!

Job Description

About GNC

Since 1935, GNC has been a global leader in health and wellness innovation, inspiring people to achieve their goals with a trusted and dynamic range of products. As #TeamGNC, we prioritize our consumers, constantly collaborating and developing new ideas to deliver cutting-edge solutions. Our team is passionate about driving change and turning aspirations into actions. We believe that good health is the greatest gift, and there's nothing more rewarding than helping others achieve it. Join us in empowering others to Live Well!

What We’re Looking For:

At GNC we embrace a “Live Well” philosophy, fostering a dynamic environment where innovation meets passion. Whether someone is an athlete or just starting to focus on their health, we want to deliver the cutting‑edge products they deserve. We are looking for an individual who is excited and eager to play a pivotal role in driving excellence in the health and wellness industry. This position offers the opportunity to engage in a collaborative environment where you will make a personal impact every day.

The Director of Franchise Operations at GNC is a key leadership role responsible for the growth, development, and operational excellence of franchise partners within their respective markets. This role involves close collaboration with franchisees to maximize their success and profitability, ensure adherence to GNC’s operating system and standards, and maintain a consistent, high‑quality customer experience across the franchise network. The Director also plays a critical role in driving both retail and wholesale revenues and is responsible for mentoring franchisees in all aspects of training and operations. This position will oversee franchise locations mainly in Florida, with other locations in Alabama, Mississippi, and Louisiana.

What You’ll Do:

This is a Full‑Time Salary Position

Essential Duties and Responsibilities:

Franchisee Relationship Management:

• Serve as the primary point of contact and manage day‑to‑day relationships with multiple franchise partners.
• Facilitate communication and collaboration between franchisees and various GNC support departments (e.g., Merchandising, Marketing, Finance, Real Estate, Legal, Science, Product Development).
• Build and maintain strong, productive relationships with franchisees, providing guidance, coaching, and support to enhance their success in maximizing their profitability.

Operational Excellence and Performance:

• Provide general business and operational guidance to franchisees, leading through influence to drive GNC Corporate goals and KPIs.
• Coach franchisees to maximize their return on investment and operational performance.
• Ensure compliance with the GNC operating system, franchise documents, program requirements, and brand standards.
• Oversee the completion of Phase I, Phase II, and Phase III training programs for new franchisees.
• Establish visitation cycles and conduct store evaluations to ensure consistent execution and performance to deliver an excellent customer experience.
• Implement dispute resolution methods to address differences and maintain positive relationships with franchisees.

New Store Support and Development:

• Facilitate and assist with quality start‑up and opening assistance for new stores, including training of new Franchise Operators.
• Manage transfers, remodels, relocations, and conversions for franchise locations.

Market Analysis and Expansion:

• Actively monitor the geographical market for potential, well‑capitalized franchisees interested in ownership.

Revenue Generation:

• Responsible for achieving Retail and Wholesale revenue targets set by GNC.

Team Leadership and Development:

• Provide leadership and guidance to franchise partners.

Qualifications

Education & Experience:

• Bachelor’s Degree in Business or related field, or an equivalent combination of education and experience in franchise operations or multi‑unit management to successfully perform the key accountabilities of the job.

Skills:

• Strong business acumen and understanding of unit economics and profitability.
• Excellent relationship‑building and communication skills, with the ability to influence stakeholders at all levels.
• Proven leadership and team development skills.
• Strategic thinking and problem‑solving abilities.
• Proficiency in basic computer programs.
• Strong organizational and time‑management skills.
• Ability to manage multiple projects and priorities effectively.
• Ability to work well autonomously and within a cross‑functional team in a fast‑paced environment.
• Self‑motivated with critical attention to detail, deadlines, and reporting.

Other:

• Ability to travel as required – at times travel can be significant - to support franchise locations.

Physical Aspects/Work Environment

• Regularly required to stand, walk, sit, use hands or fingers to handle or feel; reach with hands and arms; stoop, kneel, crouch, or crawl; and talk or hear
• Occasionally lift and or move up to 40 pounds
• Ability to operate a vehicle
• Frequent travel throughout assigned market; Ability to travel up to 75%

* To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

GNC is an Equal Opportunity Employer.

Pay Range $80,000.00 - $100,000.00 / year

Pay Transparency

At GNC, base pay is just one component of our total compensation package. Pay within the range is determined by various factors, including education, work experience, certifications, and federal, state, and local minimum wage regulations. This structure allows for progression as team members grow and develop within their roles. In locations where specific minimum wage requirements apply, the pay range may vary.

All your information will be kept confidential according to EEO guidelines. GNC Holdings LLC is an Equal Opportunity Employer

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GNC is an Equal Opportunity Employer