Director, Field Marketing

Friends of the Israel Defense Forces; New York (NY); Hybrid; USD 130,000 - 140,000; Full time

Job summary

Friends of the Israel Defense Forces (FIDF) in New York, NY is seeking a Director of Field Marketing to lead the marketing efforts across 25 chapters. The role offers a hybrid schedule with three days in the office and reports to the Vice-President of Marketing.

You will strategize, manage a team of marketing associates, coordinate with Creative Directors, ensure brand integrity, and drive data-driven improvements in donor communications and campaigns.

Qualifications

• Minimum 10 years of marketing, development, or related field with project lead and staff management responsibilities.
• Proven success leading a team.
• Exceptional copy writing, proofreading, and editing skills.
• Demonstrated ability to write with conviction, warmth, and a sophisticated voice.
• Strong organizational skills with attention to detail.
• Capable of multi-tasking, pivoting, problem-solving and meeting tight deadlines.
• Strong grasp of digital marketing, communications tools, and project management tools.
• Demonstrated ability to maintain a brand framework with sophisticated design and messaging.
• Experience with email marketing and CMS systems.
• Resourceful, adaptable, and creative problem-solver in fast-paced settings.

Responsibilities

• Strategize with chapter directors on their marketing requests and oversee execution from start to finish with teams and vendors.
• Manage staff responsible for liaising with chapters across the country and mentor talent.
• Maintain a system for tracking needs and priorities for campaigns across 25 chapters.
• Set milestones for dozens of concurrent projects and keep deadlines on track.
• Oversee creation of donor materials including Annual Report, brochures, and proposals.
• Collaborate with Creative Director and designers on cross-department initiatives.
• Uphold brand integrity while localizing messaging for markets.
• Plan status updates and manage deliverables with stakeholders; troubleshoot issues.
• Develop KPIs and drive data-informed improvements across the organization.
• Track expenditures and use Concur for reporting.

Skills

Strategic marketing

Team leadership

Project management

Copywriting

Brand management

Cross-functional collaboration

Digital marketing

Vendor management

Event coordination

Tools

Concur

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Director, Field Marketing

New York, NY, US

2 days ago Requisition ID: 1158

Salary Range: $130,000.00 To $140,000.00 Annually

Director, Field Marketing

About Us

Friends of the Israel Defense Forces (FIDF) is a humanitarian nonprofit that provides life-changing support for the courageous young men and women of the Israel Defense Forces (IDF). We transform their lives through empowering educational, financial, well-being, and cultural initiatives as they protect the State of Israel and her people. Inspired by them, we strive to champion a culture of courage worldwide, ensuring a secure and thriving Israel today and forever.

Our community of supporters and staff are passionate, courageous, impactful. Our work is driven by core value that transcend gender, age, political leanings, nationality, and religion. Our vital mission and breath of programs resonate with a diverse array of supporters from liberal to conservative, orthodox to evangelical – and all are welcome!

Our workplace is vibrant and dynamic, encouraging bold creativity, ingenuity, and vision. We’re searching for a highly skilled manager to oversee the many moving parts of our marketing machine that services 2 5 chapters across the country.

About You

You are a highly strategic, organized, creative, and experienced marketing director who thrives off innovating and implementing new ideas, strategies, and processes. You have a can-do attitude, a customer-service approach, and enjoy leading a team and working collaboratively .

About the Role

Reporting into the Vice-President, Marketing, this position manages the marketing needs of 25 chapters with a systematic approach, supervising a talented team in a fast-paced , passionate, and exciting environment. The role is based out of New York city, offering a hybrid schedule of three days a week in the office.

Key Responsibilities

• Strategize with chapter directors on their marketing requests and oversee the execution from start to finish utilizing Marketing Associates, National Marketing team resources, and outside vendors. Projects may include but are not limited to event invitation suites, flyers, ads, local fundraising campaigns, webpages, event branding, and email communications.
• Manage staff responsible for liaising with chapters across the country to fulfill their marketing needs. Mentor and develop talent within the team.
• Maintain a comprehensive system for tracking, organizing, and assessing needs and priorities for marketing campaigns, initiatives, materials, and events for 25 chapters across the country.
• Set and manage milestones for several dozen simultaneous projects, working within the department and cross-functionally to ensure all deadlines are met and projects are kept on schedule. Keep the Vice President, and other Marketing team members up-to-date and help them manage conflicting needs and resource shortages.
• Oversee the concepting, drafting, editing, updating, and disseminating marketing collateral for donors, including the Annual Report, program brochures, and capital project proposals.
• Collaborate with the Creative Director, Graphic Designers, and other Marketing staff members on cross-department initiatives; keep chapter directors and associates apprised of Marketing initiatives and tools available to them.
• Uphold FIDF’s brand integrity throughout field marketing, including standard messaging, positioning, and visual identity, while customizing for local markets.
• Proactively plan and communicate status updates to our clients, manage project deliverables and timely follow ups. Troubleshoot issue areas and support marketing staff in setting and meeting project goals and deadlines.
• Bolster, formalize, and manage the organization’s review process of public-facing content for the field.
• Track, measure, and analyze the effectiveness of communications materials and initiatives, working with team members to assess areas for improvement and organize metrics to report impact.
• Manage timelines, coordination, and processes for producing, vetting, printing, and distributing print and digital materials to stakeholders.
• Develop and track Key Performance Indicators (KPIs) to assess effectiveness of field marketing projects, gathering feedback and recommendations for improvement. Support a data-driven culture of continuous improvement throughout the entire organization.
• Track expenditures and prepare expense and reimbursement reports using Concur.
• Other tasks as needed.

Supervisory Responsibilities

• Regional and National Marketing Associates:
• Southeast Marketing Associate
• Tri-State Marketing Associate
• MidAtlantic/Western Marketing Associate
• Development Operations Marketing Associate
• Senior Manager, Donor Relations Marketing
• Qualifications
  • Minimum 10 years of experience in marketing, development, communications, journalism or related field with project lead and/or staff management responsibilities
  • Proven success leading a team
  • Exceptional copy writing, proofreading, and editing skills
  • Demonstrated ability to write with conviction, passion, warmth, and a sophisticated voice, as well as clearly and concisely
  • Strong organizational skills with attention to detail
  • Capable of multi-tasking, pivoting, problem-solving and meeting tight deadlines
  • Strong grasp of digital marketing, communications tools, and project management tools and strategies to maximize efficiency and effectiveness for team collaboration
  • Demonstrated ability to maintain a brand framework with an eye for sophisticated design, consistency, and powerful messaging
  • Experience with email marketing and utilizing content management systems
  • Resourceful, adaptable, and creative problem-solver in fast-paced settings
  • Strong judgment and ability to work independently

Friends of the Israel Defense Forces (FIDF) was established in 1981 by a group of Holocaust survivors to provide for the wellbeing of the men and women who serve in the Israel Defense Forces (IDF) as well as veterans and the families of fallen soldiers. Today, FIDF spans 24 chapters across the United States, proudly offering a variety of innovative programs that empower Israel’s soldiers with opportunities, while reinforcing the vital bond between the communities in the United States, the soldiers of the IDF, and the State of Israel.