Director Federal Regional Accounts

Bayer AG; Whippany (NJ); On-site; USD 163,000 - 245,000; Full time

Benefits offered by this job

Health care

Retirement plan

PTO

Job summary

Bayer AG is seeking a Director of Federal Regional Accounts in New Jersey to lead engagement strategies with VISNs, MTFs, and federal accounts. You will drive access, formulary inclusion, and guideline placement for Bayer brands, collaborating with national teams to optimize HCP and payer collaboration.

You will coordinate with Brand, HEOR, Medical, and sales teams to align resources, build senior-level relationships, and deliver measurable access outcomes across federal channels within a 90-day

Qualifications

• 10+ years in pharmaceutical industry with responsibility for customer account strategy or market access.
• Minimum 3+ years in Managed Markets and 3+ years in a supervisory or influential leadership role.
• Experience executing VISN, VAMC, and MTF access strategies with formulary processes and VA PBM considerations.
• Strong commercial and strategic mindset with ability to synthesize data into actionable plans.
• Proven ability to lead cross-functional teams and influence senior stakeholders.
• Excellent communication skills and ability to manage multiple priorities.

Responsibilities

• Lead development and execution of VISN, VAMC and MTF engagement plans including formulary, guideline and contracting initiatives to secure product access.
• Execute regional customer account strategies and implement the Customer Segment plan using market intelligence to drive outcomes.
• Drive long-term access solutions while delivering on short-term brand performance metrics.
• Coordinate with Brand leads, Sales Leadership, HEOR, Medical, and pull-through teams to align resources.
• Build strategic relationships with senior decision-makers across Pharmacy, Medical, and policy stakeholders.
• Design and co-lead Mission Teams and DSO squads to address access challenges and accelerate pull-through.
• Analyze market dynamics and competitor trends to prioritize opportunities and inform strategy.
• Manage resource allocation and collaborate with procurement, finance, and field teams.
• Represent Bayer at national forums to advocate for product access and strengthen partnerships.
• Monitor performance and adapt plans to achieve stretch goals and KPIs.

Skills

Strategic account planning

Market access strategy

Cross-functional leadership

Stakeholder management

Verbal and written communication

Job description

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At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Director Federal Regional Accounts

The Director, Federal Regional Accounts will lead customer engagement strategies and manage relationships with designated VISNs, select Military Treatment Facilities (MTFs), and other federal accounts to deliver profitable access, formulary inclusion, and guideline placement for Bayer brands.

You will collaborate closely with field customer engagement Leadership, the National Director Federal Accounts, and market access teams to drive performance across VAMCs, MTFs, Indian Health Service clinics, and TRICARE through the Dynamic Shared Ownership (DSO) model in 90-day cycles.

You will identify and pursue therapeutic Federal leaders at VISNs and MTFs, and serve as the regional pull-through lead working with Area General Managers(AGM’s) and selling squads to achieve measurable access and commercial outcomes

YOUR TASKS AND RESPONSIBILITIES

• Lead development and execution of VISN, VAMC and MTF engagement plans, including formulary, guideline, and contracting initiatives to secure product access;
• Execute regional customer account strategies and implement the Customer Segment plan using market and customer intelligence to drive access and formulary outcomes;
• Drive innovative, long-term access solutions while delivering on short-term brand performance metrics;
• Coordinate cross-functionally with Brand leads, Sales Leadership, HEOR, Medical, and pull-through teams to align resources and tactical execution;
• Build and maintain strategic relationships with senior customer decision makers across Pharmacy, Medical, and policy stakeholders to influence coverage and guideline decisions;
• Design and co-lead Mission Teams and DSO squads to address critical access challenges and accelerate pull-through performance;
• Analyze market dynamics, competitive trends, and customer intelligence to prioritize opportunities and inform strategy;
• Manage resource allocation and collaborate with procurement, finance, and field teams to support project execution and asset creation;
• Represent Bayer at national forums and conferences to advocate for product access and strengthen customer partnerships;
• Monitor performance, provide regular updates to leadership, and adapt plans to achieve stretch goals and KPIs

WHO YOU ARE

Bayer seeks an incumbent who possesses the following:

Required Qualifications

• 10+ years of relevant pharmaceutical industry experience with responsibility for customer account strategy or market access;
• Minimum 3+ years of Managed Markets experience and 3+ years in a supervisory or influential leadership role;
• Demonstrated experience executing VISN, VAMC, and MTF access strategies, including familiarity with formulary process, VA PBM, and Defense Health Agency considerations;
• Strong commercial and strategic mindset with the ability to synthesize market, policy, and competitive data into actionable plans;
• Proven ability to lead cross-functional teams and influence senior internal and external stakeholders;
• Excellent verbal and written communication skills with exemplary follow-up and relationship management;
• Advanced problem-solving skills and the ability to manage multiple priorities and initiatives simultaneously.

Preferred Qualifications

• Experience with contract development, negotiations, and federal account commercialization;
• Deep understanding of VA/DHA policy, regional VISN dynamics, and enterprise-level customer behavior;
• Track record of creating innovative access solutions and building strong business cases;
• Experience working with HEOR, Medical Affairs, and Brand teams to align clinical and economic value propositions.

Employees can expect to be paid a salary between $163,200.00 - $244,800.00. Additional compensation may include a bonus or commission (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc.

This salary range is merely an estimate and may vary based on an applicant’s location, market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors.

This posting will be available for application until at least 10/02/2026.

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YOUR APPLICATION

To all recruitment agencies: Bayer does not accept unsolicited third party resumes. Bayer is an Equal Opportunity Employer/Disabled/Veterans Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.

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Location

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