Director, Enterprise Social Media Strategy & Operations

UnitedHealth Group; United States; Remote; USD 135,000 - 231,000; Full time

Benefits offered by this job

Comprehensive benefits package

Equity stock purchase program

401(k) contribution

Job summary

UnitedHealth Group is seeking a Director-level leader to shape enterprise social media strategy and governance across the organization. You will drive operational excellence, partners with Legal, Compliance, and Marketing, and manage platforms, vendors, and budgets to maximize ROI.

The role reports to the Vice President of Social Media and offers flexible remote work within the U.S., with in-office requirements in select locations.

Qualifications

• 10+ years of experience in social media, digital communications, or digital marketing.
• Experience developing and leading programs within a large, matrixed enterprise.
• Experience managing social media technologies, platforms, vendors, and agency relationships.
• Experience leading organizational change management and driving adoption of new processes and technologies.
• Experience developing training, communications, and engagement strategies.
• Experience managing budgets, contracts, and RFP processes.
• Deep expertise in social media platforms, content strategy, digital channels, and AI-powered search.
• Proven ability to influence and lead cross-functional initiatives across large organizations.

Responsibilities

• Lead and evolve enterprise social media governance, policies, standards, and operating procedures.
• Improve processes to increase efficiencies and operational effectiveness across social media programs.
• Partner with Legal, Compliance, Marketing, and Communications to implement governance solutions.
• Drive adoption of new tools and ways of working through training and change management.
• Manage enterprise social media platforms, vendor relationships, contracts, and technology investments.
• Lead vendor evaluations and RFP processes balancing business needs and ROI.
• Maintain relationships with platform partners for value and future enhancements.
• Oversee account governance, security, access management, and platform audits.
• Manage budgets, chargebacks, and financial oversight for social tools.
• Research trends including AI-powered search and discovery, and translate insights into actions.
• Support content planning and strategic initiatives with actionable recommendations.
• Lead onboarding and training for new team members and agency partners.
• Mentor and develop junior team members to build capability.

Skills

Social media strategy

Digital marketing

Stakeholder management

Budget management

Vendor management

Change management

Training & engagement

Cross-functional leadership

Project management

Influence & collaboration

Job description

At UnitedHealth Group, we're using the power of communications, technology, and innovation to help improve health outcomes for millions of people around the world. If you're passionate about building enterprise-scale social media programs, driving operational excellence, and influencing how one of the world's largest health care organizations communicates, this could be the role for you.

Reporting to the Vice President of Social Media, the Director, Enterprise Social Media Strategy & Operations will lead the strategy, governance, and operational framework that supports social media and digital communications across UnitedHealth Group, UnitedHealthcare, Optum, and affiliated businesses.

This role sits at the intersection of communications, operations, technology, compliance, and change management. You'll partner with leaders across the enterprise to establish best practices, optimize processes, enhance governance, manage social media technologies, and drive adoption of tools and programs that enable scalable, high-performing communications.

What You'll Do

• Lead and evolve enterprise social media governance, policies, standards, and operating procedures
• Identify opportunities to improve processes, increase efficiencies, and strengthen operational effectiveness across social media and digital communications programs
• Partner with Legal, Compliance, Employee Relations, Marketing, Procurement, and Communications teams to develop and implement governance solutions and best practices
• Drive adoption of new tools, processes, and ways of working through training, communications, and change management initiatives
• Manage enterprise social media platforms, vendor relationships, contracts, and technology investments
• Lead vendor evaluations and RFP processes, balancing business needs, innovation, and ROI
• Maintain strong relationships with platform and technology partners to ensure maximum value and awareness of future product enhancements
• Oversee account governance, security, access management, and regular platform audits across owned and paid channels
• Manage budgets, chargebacks, and financial oversight associated with social media tools and programs
• Research emerging trends, technologies, AI-driven discovery and search capabilities, and industry best practices
• Support content planning and strategic initiatives by translating insights into actionable recommendations
• Lead onboarding and training for new team members and agency partners
• Mentor and support junior team members, helping build organizational capability across the social media function

What You'll Bring

Required Qualifications

• 10+ years of experience in social media, digital communications, or digital marketing
• Experience developing and leading social media, digital communications, or digital marketing programs within a large, complex, matrixed enterprise organization.
• Experience managing social media technologies, platforms, vendors, and agency relationships
• Experience leading organizational change management and driving adoption of new processes and technologies
• Experience developing training, communications, and engagement strategies
• Experience managing budgets, contracts, and RFP processes
• Deep expertise in social media platforms, content strategy, digital channels, and emerging discovery methods, including AI-powered search
• Proven ability to influence and lead cross-functional initiatives across large, complex organizations
• Strong project management, organizational, and stakeholder management skills
• Ability to manage multiple priorities and deliver results in a fast-paced environment

Why This Role?

This is an opportunity to shape how social media operates across one of the largest and most recognized health care organizations in the world. You'll help build the strategy, governance, tools, and processes that support enterprise communications while partnering with leaders across the business to drive innovation and measurable impact.

Location: You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week

*All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $134,600 - $230,800 annually based on full-time employment. We comply with all minimum wage laws as applicable .Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law. UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.