Director Engineering Frontend (App Framework E-Commerce)

Mrbeastyoutube; San Francisco (CA); Hybrid; USD 150,000 - 200,000; Full time

Benefits offered by this job

Equity package

Generous medical, dental, and vision insurance

401k plan with matching

Flexible vacation policy

Job summary

Mrbeastyoutube is seeking a Director of Engineering Frontend to lead an AI-first rebuild aimed at enhancing user experiences for its 100M+ audience. This role encompasses full app framework ownership, with a focus on both frontend and backend technologies.

You will take charge of the development lifecycle, optimizing performance through AI tools, and mentor a team of engineers. Applicants should have over 10 years of experience with significant expertise in app frameworks and consumer-facing products.

The position offers a competitive salary, equity, and a hybrid work model based in San Francisco.

Qualifications

• 10+ years building app frameworks and consumer-facing products.
• Hands-on experience in both frontend and backend development.
• Deep expertise in architecting full-stack tech for large-scale applications.

Responsibilities

• Architect and develop the core product surfaces for users.
• Take full ownership of the development lifecycle using AI tools.
• Manage security, reliability, and performance of frontend services.

Skills

App framework development

Consumer-facing products

AI coding tools

Frontend performance optimization

Tools

Swift

Kotlin

React Native

Job description

About Us

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.

Director Engineering Frontend (App Framework E-Commerce)

We’re doing an AI‑first engineering rebuild for a company that already has an audience of 100M+ people. This is a zero‑to‑one build with no legacy constraints. You’ll deliver rich experiences for the Beast community that go far beyond content viewing. You’ll own the full development lifecycle, from architecture all the way through to release and operation, and drive AI‑facilitated development to ship features at a speed that wasn’t possible before.

The Product

You’ll own the full app framework and e‑commerce tech stack, both frontend and backend, and serve as the frontend point of contact across the entire engineering team. You are also responsible for the frontend development process end to end, including CI/CD, releasing, and publishing. That means:

• Architect and develop the core product surfaces: user account, content, and monetization features, building a fast and reliable experience for a large and growing user base.
• Optimize software reliability and performance across diverse user, device, and network tiers, ensuring a consistent experience globally.
• Decide where AI belongs in the development stack, from coding agents in the dev loop to driving a faster, higher‑quality release process.

What You’ll Do

• Architect the app framework and e‑commerce stack and lead feature development with AI coding tools at the core, moving faster than traditional engineering cycles allow.
• Take full ownership of the development lifecycle, from architecture through CI/CD, releasing, and publishing, using AI‑facilitated QA and SRE processes and tooling to hold the highest standard of engineering quality.
• Keep a close eye on the team's frontend services across security, reliability, and performance, and manage relationships with third‑party service providers.
• Grow and mentor a team of engineers, building both the technical culture and the individuals within it.

Who You Are

• AI‑Native: You’re already burning through tokens and running coding agents daily to multiply your output.
• Framework Builder: 10+ years building and operating large‑scale app frameworks and consumer‑facing products, with real depth in app design principles, modern development processes, and iterating on product decisions driven by A/B experiment data.
• Performance Obsessed: You know where frontend performance actually breaks down in production, from crash rates and ANRs to render latency and network round‑trips, and you have a track record of moving those numbers meaningfully.
• Influencer Without Authority: You’ve set technical direction adopted across multiple teams, moving engineers through reasoning and evidence rather than mandate.

Deep expertise architecting full‑stack tech stacks for large‑scale consumer applications, with hands‑on software development experience across frontend and backend (Swift, Kotlin, React Native, or equivalent). Bonus points for familiarity with modern AI coding tools and AI‑facilitated development processes.

Benefits

• Equity: Highly competitive equity package designed for a foundational hire.
• Hybrid Model: Expected ~3 days per week in‑office (Bay Area or NYC).

The Perks, Why Work On the MrBeast Team

We are redefining what entertainment and storytelling look like at global scale. Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the team that decides how those moments come to life across every screen.

• Competitive Salary
• Generous Medical (Blue Cross Blue Shield), Dental, Vision and company‑paid Life Insurance
• Company contributions to employee Health Savings Accounts (HSA)
• 401k Plan with Safe Harbor company‑matching
• Flexible vacation policy and paid company holidays
• Company‑provided technology packageRelocation assistance where applicable, including travel and company‑provided housing for the first 90 days