Director, Engagement Strategy

Razorfish Health; New York (NY); On-site; USD 107,000 - 171,000; Full time

Job summary

Razorfish Health is seeking a Strategy Director to drive customer-centric, data-driven strategies that elevate creative work and deliver measurable results for clients. You will uncover insights, develop briefs, and champion omnichannel experiences across treatment journeys.

As a senior leader, you will mentor the strategy team, collaborate with analytics and creative groups, and shape briefs that inform every client touchpoint with a focus on consumer behavior and healthcare trends.

Qualifications

• 5+ years of brand, communications, digital or content strategy experience.
• Strong writer, presenter and communicator.
• On the pulse of consumer, media, healthcare and cultural trends.
• Knowledgeable about all channels and technologies.
• Builder of ecosystems and user pathways.
• Collaborator comfortable working with the larger strategy team to guide briefs.
• Passionate about brands and advertising.
• Digitally savvy with media‑centric tools such as Comscore, MRI, Google Trends, Google Analytics, SEMrush, listening platforms.

Responsibilities

• Uncover business problems with internal teams and clients.
• Partner with analytics to uncover audience insights.
• Summarize offline and online behavior research.
• Develop inspiring briefs, strategic points of view, and opportunities.
• Partner with creative teams to ensure work is on strategy.
• Oversee internal and client-led research and insights.
• Create journey-based, omnichannel plans for audiences.
• Analyze interactions across content, devices, channels and media.
• Develop measurement and optimization plans for effectiveness.

Skills

Brand strategy experience

Strong writing

Effective communication

Industry trend awareness

Channel & tech knowledge

Ecosystem & user pathways

Collaboration in strategy

Advertising passion

Digital analytics tools

Tools

Comscore

MRI

Google Trends

Google Analytics

SEMrush

Listening platforms

Job description

Company Description

What took you so long?! We’ve been waiting for you. Yep, you read that right. We are looking for you to bring your authentic self to work every day because we know that it’s not what you do that makes you different; it’s how you do it that makes you truly unique. And we’re not just saying it, our people think that too—helping us to be named an Ad Age Best Place to Work in 2022.

Company Description

What took you so long?! We’ve been waiting for you. Yep, you read that right. We are looking for you to bring your authentic self to work every day because we know that it’s not what you do that makes you different; it’s how you do it that makes you truly unique. And we’re not just saying it, our people think that too—helping us to be named an Ad Age Best Place to Work in 2022.

We know you are not your resume; we understand you are not your work, and we respect that you are so much more than a job description. You are you.

We’re interested in you—are you interested in us? Keep reading, and let us know.

At Razorfish Health, we are fueling the practice of modern medicine. RFH is built for the modern age of medicine. We have a deep commitment to science, technology, and innovation to help health care providers and patients make better connections for better outcomes. Our focus is on future trends and disruptors that will shape how medicine is practiced today, creating a healthier tomorrow.

We support that promise with 300+employees across three office locations in New York City // Philadelphia // Chicago and many remote employees. We have 12 team members with MDs, PharmDs, or PhDs, and 5 of the top 8 pharma companies on our roster.

Overview

We currently have an opening within our strategy team for a Strategy Director.

As a Strategy Director at RFH, you will be the go-to person for uncovering insights, and developing briefs, strategies, and frameworks designed to elevate our creative work and drive results for our clients. You will advocate for creating customer-centric and data-inspired experiences for brands that will influence key moments and behaviors along a treatment journey.

Responsibilities

• Uncovering business problems, in collaboration with the internal team and clients
• Partnering with analytics team to uncover audience insights
• Summarizing offline and online behavior research
• Developing inspiring creative briefs, strategic points of view, and uncovering unique creative opportunities for our teams and clients.
• Partnering with creative teams to ensure the work is clear, effective, and on strategy
• Overseeing internal and client-led research and insights
• Creating journey-based communication and tactical plans that inform how, where, and when brands connect with audiences
• Analyzing how customers interact with content, devices, channels, and media to develop omnichannel experiences, customized by audience segments
• Developing measurement and optimization plans to ensure the effectiveness of the work

Qualifications

• 5+ years of brand, communications, digital or content strategy experience
• A strong writer, presenter and communicator
• On the pulse of consumer, media, healthcare and cultural trends
• Knowledgeable about all channels and technologies
• A builder of ecosystems and user pathways
• A collaborator, who is comfortable working with the larger strategy team to develop the briefs and guide the creative process
• Passionate about brands and advertising
• Digitally savvy, experienced with media‑centric tools such as Comscore, MRI, Google Trends, Google Analytics, SEMrush, listening platforms

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $106,780.00 - USD $170,937.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/9/2026.