Director, Engagement Strategy

Ogilvy Health UK; New York (NY); On-site; USD 100,000 - 230,000; Full time

Benefits offered by this job

Competitive salary

Job summary

Ogilvy Health in New York is seeking an Engagement Strategy Director to lead omnichannel engagement for major accounts. You’ll define CRM-centric journeys, design connected ecosystems, and develop playbooks that translate insights into actionable engagement across CRM, website, social, and display.

The role emphasizes people leadership, content strategy collaboration, and cross-functional partnerships to drive business goals. Strong storytelling and stakeholder facilitation are required.

Qualifications

• 6–10 years of experience in engagement strategy, omnichannel strategy, or a related discipline.
• Significant healthcare, pharmaceutical, biotech, or healthcare agency experience required.
• A data-driven storyteller - someone genuinely passionate about connecting audience behaviors to how we can move and shape them.
• Real depth across the omnichannel mix - web, social, display, and CRM - with specific fluency in CRM strategy (execution not required).
• Experience helping shape content and communications strategy, including defining channel roles and goals grounded in audience insight.
• Demonstrated experience managing and developing people, having directly managed at least one direct report.

Responsibilities

• Lead day-to-day engagement strategy for two key clients across CRM, website, social, and display - connecting audience behavior insight into a clear strategic narrative, not just a channel plan.
• Design connected engagement ecosystems and define audience-inspired channel roles and goals - what job each channel does, for whom, and why - with particular depth in CRM.
• Build engagement strategy playbooks and plans, partnering with Brand Strategy and Medical Strategy, and with our Research & Insights and Analytics teams on data-informed strategy and measurement.

Skills

Engagement strategy

Omnichannel

CRM strategy

People management

Content strategy

Healthcare experience

Job description

OGILVY HEALTH: WE INSPIRE PEOPLE AND BRANDS TO IMPACT THE WORLD

Guided by this vision, Ogilvy Health, part of WPP, combines borderless creativity, scientific precision and cultural fluency to build healthcare’s most influential movements. We drive measurable impact and category-defining growth for brands ready to shape what’s next. Our approach is powered by fearless creativity that dares to be different, sparks emotional connections, and inspires action, ensuring cultural resonance. Scientific precision translates complex data into stories that resonate, while our impact-obsessed mindset focuses on delivering real-world outcomes.

For more information on us, visit OgilvyHealth.com, or follow Ogilvy Health on LinkedIn, Instagram, Facebook, X, and Threads.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unitecutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company –powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

About the Role

At Ogilvy Health, ideas don’t live in isolation. They live in systems - moving through channels, culture, communities, and conversations to influence mindsets and drive meaningful behavior change. Engagement Strategy sits at the intersection of brand, medical, creative, experience, and analytics, turning that thinking into real, connected, audience-inspired experiences. At its core, great engagement never loses sight of who it’s for, why it matters to them, and how it moves them forward on their health journey.

We’re looking for a sharp, hungry, ambitious, multi-faceted Engagement Strategy Director who wants to lean in and build engagement across some of our largest accounts alongside us, at a pivotal moment of growth for the practice and agency at large.

This Director will lead day-to-day omnichannel planning for two key clients - spanning CRM strategy, website, social content, and display - making sure the work connects across the broader ecosystem and delivers on each client’s core business goals. They’ll develop the activation briefs, tactical plans, connected journeys, and playbooks that bring those strategies to life, help shape content and communications strategy, and define audience-inspired channel roles and goals - what job each channel does, for whom, and why - bringing creative teams and account leads with them. They’ll also start building the next generation of the discipline, managing and developing one junior strategist along the way.

Our team works within our Integrated Strategy model, partnering closely with Brand Strategy, Medical Strategy, and our Research & Insights and Analytics teams to translate insight into real-world action for patients, caregivers, and HCPs.The ideal candidate for this role understands that engagement is more than channels alone. It’s audience-inspired at every step: understanding people, what motivates them, what gets in their way, and how brands can create meaningful experiences that help them move forward.

What You’ll Do

Engagement Strategy Leadership

• Lead day-to-day engagement strategy for two key clients across CRM, website, social, and display - connecting audience behavior insight into a clear strategic narrative, not just a channel plan.
• Design connected engagement ecosystems and define audience-inspired channel roles and goals - what job each channel does, for whom, and why - with particular depth in CRM.
• Build engagement strategy playbooks and plans, partnering with Brand Strategy and Medical Strategy, and with our Research & Insights and Analytics teams on data-informed strategy and measurement.

Cross-Functional Partnership

• Serve as the go-to cross-functional partner for engagement strategy on the account, partnering with Account, Creative, Brand Strategy, and Medical Strategy.
• Help shape content and communications strategy, bringing an audience-inspired point of view to how ideas and key messages best come to life.
• Facilitate workshops, journey mapping sessions, and strategic working meetings that bring the whole team along on the strategy.

Team, Talent & Culture

• Manage and develop one junior strategist, providing day-to-day guidance, feedback, and growth opportunities.
• Mentor junior strategists across the broader practice, modeling what great engagement strategy looks like: curious, kind, collaborative, and always building.

What You’ll Need

• 6–10 years of experience in engagement strategy, omnichannel strategy, or a related discipline
• Significant healthcare, pharmaceutical, biotech, or healthcare agency experience required.
• A data-driven storyteller - someone genuinely passionate about connecting audience behaviors to how we can move and shape them.
• Real depth across the omnichannel mix - web, social, display, and CRM - with specific fluency in CRM strategy (execution not required).
• Experience helping shape content and communications strategy, including defining channel roles and goals grounded in audience insight.
• Demonstrated experience managing and developing people, having directly managed at least one direct report.Strong presentation, storytelling, and facilitation skills, paired with the hunger and drive to build - comfort creating something from a blank page, not just executing an existing playbook.

How We’ll Support You

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with thetools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways ofdoing things. We’ll support you with colleagues who are experts in their disciplines, drawn fromacross the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll beproud, with people you’ll be proud to call your teammates.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

We offer a competitive benefits package, click here for more details.

Pay Range

$100,000—$230,000 USD

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.

_We believe in building powerful teams with purpose – and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality._ Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.

Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at [e-mail]. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.