Director - eCommerce & Digital Marketing

Brookshire Grocery Company; United States; On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Wellness benefits

Paid time off

401(k) matching

Employee discounts

Scholarships/education support

Outdoor recreation access

Job summary

Brookshire Grocery Company (BGC) is seeking a senior leader to drive digital transformation across its eCommerce, digital marketing, and customer call center initiatives. You will oversee the strategic execution of online sales growth, digital brand presence, and a data-driven customer journey across channels.

You will lead a high-performing team, collaborate with merchandising, IT, and external partners to enhance performance, security, and scalability of online platforms, and deliver

Qualifications

• Bachelor’s degree in related field or equivalent.
• Ten or more years of related experience; managerial experience preferred.
• Proven ability to lead digital commerce and customer experience initiatives.

Responsibilities

• Develop and execute digital commerce and customer experience strategy.
• Integrate omnichannel platforms for a seamless shopping experience.
• Oversee performance, security, and scalability of eCommerce platforms.
• Drive digital marketing metrics across SEO, SEM, paid media, and social.
• Collaborate with merchandising to optimize product content, pricing, and promos.
• Lead cross-functional teams and manage vendor relationships.

Skills

Digital transformation

eCommerce platforms

Analytics & data

Omnichannel planning

Team leadership

Vendor management

AI integration

Education

Bachelor’s Degree in related field

10+ years of related experience

Tools

Instacart

Salesforce

Adobe

SAP

Power BI

Tableau

Google Analytics

Looker/Looker Studio

Job description

Company Culture and Values

At Brookshire Grocery Company (BGC), we’re not just about business—we’re about building a community where you can thrive. Based in Tyler, Texas, BGC is home to five unique banners—Brookshire's Grocery Company, Super 1 Foods, Spring Market, Fresh by Brookshire's, and Reasor's—operating over 215 + stores across Texas, Louisiana, Arkansas, and Oklahoma. We’re all about creating a workplace where you can thrive. At BGC, you matter, your contributions are celebrated, and your future is unlimited. Whether you're launching your career or ready to level up, you’ll find a supportive team, endless growth opportunities, and a chance to make an impact. Here’s what sets us apart:

• Wellness that works for you: Comprehensive medical, vision, dental, and prescription coverage.
• Flexibility and freedom: Paid time off to relax, recharge, and enjoy life.
• Ownership that empowers: 401(k) plan to help you build a solid future that the Company contributes to.
• Savings for your lifestyle: Exclusive employee discounts on the things you need most.
• Investing in your dreams: Scholarships and educational support to fuel your growth.
• Adventure awaits: Access to a 205-acre outdoor recreation area for unwinding, connecting, and having fun.

Job Summary

Manages Brookshire’s Grocery Company’s digital transformation across eCommerce, digital marketing, and customer call in center. Oversees the strategic execution of online sales growth, digital brand presence, and customer service excellence through the “We Are Listening” call center. Ensures a seamless, personalized, and data-driven customer journey across all digital touchpoints while fostering innovation and operational efficiency.

Essential Duties and Responsibilities

• Leads the development and execution of digital commerce and customer experience strategy aligned with corporate objectives, leveraging emerging trends and technologies to drive growth.
• Integrates omnichannel platforms to deliver a seamless, unified shopping experience across online and in-store.
• Oversees and optimizes the performance, security, and scalability of eCommerce platforms, ensuring seamless functionality across apps, desktop and mobile in conjunction with IT, external vendors and other departments.
• Drives ecommerce best practices for speed, navigation, personalization, and conversion.
• Leads the development of metrics enabling data-driven digital marketing initiatives across SEO, SEM, paid media (search, social, display, streaming), and social activation to drive acquisition, retention, and lifetime value.
• Aligns campaigns with merchandising and promotional calendars to maximize impact and ROI.
• Collaborates with merchandising teams to ensure accurate product content including but not limited to listings, pricing, and promo strategies online.
• Optimizes product taxonomy, categorization, and search functionality to improve discoverability and upselling.
• Collaborates with store operations to streamline order processing, improve inventory visibility, and implement recognition programs to boost curbside/eCommerce performance and customer satisfaction.
• Elevates in-store experience through wayfinding, digital signage, deep links, and app integrations to drive engagement and convenience.
• Collaborates with third-party vendors (e.g., Instacart, DoorDash and others) to drive sales, align promotions, and enhance efficiency and performance across delivery channels.
• Oversees the “We Are Listening” call center to deliver exceptional service and rapid issue resolution, leveraging advanced analytics and feedback loops to boost customer satisfaction.
• Integrates call center insights into digital and operational strategies to enhance the overall customer experiences
• Analyzes KPIs and leverage A/B testing to optimize eCommerce, digital marketing performance.
• Delivers actionable insights and recommendations to leadership to drive ROI and continuous improvement.
• Leads and develops a high-performing team while fostering a culture of innovation, collaboration, and accountability.
• Oversees vendor relationships with technology partners, marketing agencies, and logistics providers to ensure operational excellence.

Knowledge, Skills and Abilities

• Advanced knowledge of Microsoft Office applications including Excel, Access, Word, Outlook and PowerPoint.
• Advanced knowledge of medium to large-scale eCommerce platforms (Instacart, Salesforce, Adobe, SAP), analytics tools (Power BI, Tableau, Google Analytics, Looker/Looker Studio), content providers (Syndigo, Nielsen, Salsify), digital solution providers (Socii), and social media integrations with platforms such as Facebook, TikTok, and Instagram required.
• Intermediate knowledge of SAP reporting and transactional applications preferred.
• . Basic mathematical skills.
• Ability to pragmatically engage with AI solutions to optimize delivery through improve work quality and productivity
• Ability to multi-task, organize, and prioritize time to meet deadlines for multiple projects.
• Ability to learn new technology systems, methods and processes.
• Ability to research information, establish facts and draw valid conclusions.
• Ability to prepare reports and business correspondence.
• Ability to communicate effectively in written and verbal form.
• Ability to show information in presentation or diagram form.
• Ability to maintain confidentiality regarding sensitive information.
• Ability to reason, form concepts and recognize and solve problems.
• Ability to occasionally travel to off-site and out-of-town locations with possible overnight stays.
• Ability to work flexible schedules including nights, weekends and holidays.
• Must be attentive to potential hazards and remedy or place appropriate warning signs or devices around or near the hazard as soon as is reasonably possible.
• Must report any potential hazards that cannot be immediately remedied to a supervisor.

Education, Experience and Qualifications

• Bachelor’s Degree in related field and ten or more years of related experience; or an equivalent combination of experience and/or higher education preferred.
• Minimum of 2–5 years of experience in a managerial or higher-level role required.
• Partners must be 21 years of age or older to drive for Company business in accordance with the BGC Business Driver Policy.

Physical Demands

• Continuously required to use close vision, distance vision, depth perception or the ability to focus.
• Frequently required to talk and hear.
• Frequently required to use fine finger movements (ex. sorting and typing).
• Frequently required to sit for long periods of time.
• Occasionally required to use hands for reaching, touching or handling.
• Occasionally required to push, pull, maneuver or lift objects up to 40 lbs.
• Occasionally required to bend, kneel or squat.
• Occasionally required to stand or walk.
• Attendance at work is required.

Work Context and Environment

• Work is generally performed in an office environment.
• Quiet to moderate noise level.

About Brookshire Grocery Company

Brookshire Grocery Company (BGC) Brookshire Grocery Company is a regional, family-owned retail grocery business employing over 17,000 partners across Texas, Louisiana, Arkansas, and Oklahoma. With more than over 215 retail grocery stores, along with three distribution centers and corporate offices, BGC is more than just a grocery company—it’s a connected network of partners working together. At BGC, we believe in collaboration, shared goals, and mutual success. Your voice matters here, and we actively seek feedback to ensure BGC is a place where you can thrive, grow, and feel valued.

The Company is an Equal Opportunity Employer and makes employment decisions without regard to race, color, religion, sex (including pregnancy, gender identity and sexual orientation), national origin, age , disability, genetic information or military status and any other trait protected by law.

Brookshire Grocery Company (BGC) Brookshire Grocery Company is a regional, family-owned retail grocery business employing over 17,000 partners across Texas, Louisiana, Arkansas, and Oklahoma. With more than over 215 retail grocery stores, along with three distribution centers and corporate offices, BGC is more than just a grocery company—it’s a connected network of partners working together. At BGC, we believe in collaboration, shared goals, and mutual success. Your voice matters here, and we actively seek feedback to ensure BGC is a place where you can thrive, grow, and feel valued. If you’re looking for a place to build your future, and make an impact, Brookshire Grocery Company is the place for you. Join us and be part of something greater—your growth, your impact, your future with BGC.