Director, Digital Strategy

Coca-Cola; Georgia; On-site; USD 180,000 - 280,000; Full time

Job summary

The Coca-Cola Company in Atlanta, GA is seeking a Director of Digital Strategy to translate digital ambition into analysis, plans and roadmaps. You will build the business case for digital bets, collaborate with data, product and engineering teams, and drive quarterly reviews.

You will frame ambiguous problems, develop prioritization models and ROI analyses, and turn recommendations into actionable roadmaps for enterprise-wide impact.

Responsibilities

• Build and maintain the strategy fact base with market and competitive analyses.
• Translate enterprise strategy into actionable digital capabilities and roadmaps.
• Prioritize use cases and proofs of concept by value, momentum and speed.
• Lead quarterly reviews, leadership forums and value-tracking checkpoints.

Job description

Job Description Summary:

The Coca-Cola Company is a total beverage company with products sold in more than 200 countries and territories. The company's purpose is to refresh the world and make a difference. Coca-Cola was introduced in Atlanta in 1886, and the company's portfolio has grown enormously over time. Today, the company sells more than 30-billion-dollar brands across several beverage categories worldwide.

The company's portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Fuze Tea, Gold Peak and Ayataka. Juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and Santa Clara.

The Coca-Cola Company employs about 66,000 people worldwide and operates through nine geographic segments, supported by global functions that drive scale and consistency across the system. Under CEO Henrique Braun, Coca-Cola is shaping its strategies and operating model to meet changing consumer preferences.

The global Coca-Cola system includes the company itself, plus more than 200 bottlers, collectively employing more than 700,000 people. The Coca-Cola Company sets enterprise strategy and leads brand marketing, innovation, partnerships and supply chain stewardship. Independent bottling partners manufacture, merchandise and distribute products.

Our Digital Transformation

The Coca‑Cola Company is evolving into a more digital‑first, data‑driven enterprise to fuel sustainable growth, increase speed to market, and unlock new sources of value. Rapid advances in technology, data, and AI create a unique opportunity to accelerate the Coca-Cola System's next chapter of growth by reimagining our core competitive advantages. Building on a strong foundation of modernized infrastructure, global digital experiences, early data capabilities, and proven use cases, we are now shifting from early wins to scaled, end‑to‑end impact on growth, productivity, and efficiency.

This next phase moves us from an analog world to a fully digitized one, powered by a digital growth engine that embeds data, technology, and AI into our most critical business domains. Success will require more than technology implementation; it demands a strategic transformation of core capabilities, a domain‑based, product‑centric operating model, and a cultural shift toward experimentation, data and technology fluency, and seamless partnership between business and digital teams.

Position Overview

We are seeking a Director, Digital Strategy to turn our digital ambition into the analysis, plans, and operating rhythm that move it forward. Reporting to the Head of Digital Strategy, you will support that strategy by building the fact base behind where The Coca-Cola Company places its digital bets, drafting and maintaining the strategy and roadmap, and running the cadence and scorecard that keep the agenda on track. Where the strategy is set at the enterprise level, you make it real, rigorous, and actionable.

This is a hands‑on strategy role for someone who can go from a blank page to a board‑ready recommendation. You will frame ambiguous problems, build the analysis and business cases that justify investment, prioritize proofs of concept and use cases against clear criteria, and translate decisions into roadmaps that product, data, and engineering teams can execute. You will work shoulder to shoulder with the Head of Digital Strategy and act as a trusted point of contact for partners across the transformation organization, functions, and markets.

The ideal candidate pairs the structured problem solving of a top‑tier strategist with strong understanding of digital, data, and AI. You are comfortable owning the detail, whether that is a prioritization model, a value case, a roadmap, or the mechanics of a quarterly business review, and you turn it into something leaders can decide on quickly.

What You'll Do for Us

• Build and maintain the strategy fact base: develop the analysis, market and competitive scans, and business cases that inform where The Coca-Cola Company invests in digital, and turn them into clear recommendations for the Head of Digital Strategy and senior leaders
• Translate enterprise strategy into actionable digital capabilities and roadmaps: bridge the enterprise strategy and digital strategy; maintain the domain taxonomy and the end‑to‑end roadmap as priorities, dependencies, and capabilities evolve
• Prioritize use cases and proofs of concept: apply clear criteria to rank digital and AI opportunities by value, momentum, and speed to impact, and recommend which proofs of concept to pursue, which to scale, and which to stop
• Run the operating cadence: own the mechanics of the strategy‑to‑execution rhythm, including business reviews, leadership forums, and value‑tracking checkpoints, so decisions are well prepared, captured, and followed through

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