Director, Digital Product - Personalization - Remote

Optum; Eden Prairie (MN); Hybrid; USD 135,000 - 231,000; Full time

Job summary

Optum is seeking a senior product leader to drive personalization, decisioning, and engagement across enterprise channels. You will partner with Technology and Analytics to build scalable, AI-enabled capabilities and deliver measurable outcomes.

Responsibilities include setting strategy, delivering programs from discovery to deployment, and leading cross-functional teams in a remote-friendly, national-role with some in-office expectations in designated hubs.

Qualifications

• 8+ years in digital product management or related enterprise capabilities
• 4+ years leading product teams and cross-functional initiatives in complex enterprise environments
• 4+ years delivering enterprise-scale personalization, decisioning, and customer engagement initiatives
• Expertise in segmentation, experimentation, identity management, targeting, or advertising platforms
• Experience defining product strategy, managing enterprise roadmaps, and delivering measurable business outcomes using Agile methodologies
• Demonstrated ability to translate complex business needs into scalable technology and operational solutions
• Legally authorized to work in the US without any restrictions

Responsibilities

• Lead product strategy for personalization across enterprise channels
• Drive real-time, event-driven personalization and decisioning
• Enable dynamic selection of content, offers, and channels based on customer context
• Integrate Adobe Experience Cloud and related platforms into a unified personalization ecosystem
• Develop enterprise decisioning frameworks using profiles, data, and AI models
• Align offer, messaging, and content orchestration across web, mobile, email, SMS, and outbound channels
• Lead testing and optimization strategies across personalization and offers
• Define KPIs for personalization and engagement performance
• Translate business priorities into scalable personalization capabilities
• Lead AI enablement and transformation initiatives in marketing workflows
• Deliver executive insights on platform performance and outcomes
• Lead, coach, and develop product and cross-functional teams
• Foster a culture of innovation and continuous improvement

Skills

Digital product management

MarTech

Personalization

Customer engagement

Agile methodologies

Tools

Adobe Experience Cloud

Braze

Pega

Salesforce Marketing Cloud

Job description

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best.

Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

The Enterprise Digital Product Office (EDPO) at Optum is a centralized organization focused on accelerating digital transformation across the enterprise. The team partners across business, technology, and operations to design, build, and scale product-centric solutions that improve customer experiences, optimize operational workflows, and deliver measurable business outcomes.

The team drives consistency in product strategy, agile delivery, and design practices, enabling teams to operate with greater speed, clarity, and impact. By aligning cross-functional stakeholders and leveraging modern technologies-including cloud platforms, data, and AI-the organization supports the development of scalable, user-centered solutions that help advance Optum's mission to build a more effective and equitable health care system.

You’ll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.

Primary Responsibilities

Personalization, Decisioning & Offer Management:

• Lead product strategy for personalization, next-best-action, targeting, and offer orchestration capabilities across enterprise digital channels
• Drive the transition from campaign-based engagement to real-time, event-driven personalization and decisioning
• Enable dynamic selection of content, offers, and channels based on customer context, behavior, and engagement signals
• Partner with Technology and Architecture teams to integrate AEP, AJO, RT-CDP, Adobe Target, offer management, and related platforms into a unified personalization ecosystem
• Develop enterprise decisioning frameworks leveraging unified profiles, behavioral data, AI models, and real-time triggers
• Align offer, messaging, and content orchestration strategies across web, mobile, email, SMS, and outbound channels

Experimentation & Optimization

• Lead testing and optimization strategies across personalization and offer experiences using experimentation, analytics, and performance insights
• Drive continuous optimization of targeting, engagement, conversion, and customer experience outcomes through data-driven decisioning
• Define KPIs and success metrics for personalization, offers, and engagement performance

Product Strategy & Innovation

• Translate business priorities into scalable personalization and engagement capabilities that drive growth, retention, and operational efficiency
• Incorporate AI-driven personalization, experimentation, and decisioning capabilities into product strategy and roadmap planning
• Lead AI enablement and transformation initiatives across customer engagement and marketing workflows
• Develop business cases, investment strategies, and roadmap priorities for enterprise personalization initiatives
• Establish governance, operational standards, compliance readiness, and platform reliability practices

Product Execution & Delivery

• Lead delivery of enterprise next-best-action and personalization initiatives from discovery through implementation and optimization
• Partner with Technology teams to define business requirements, architecture, data integration, orchestration, and AI-enabled solutions
• Ensure seamless integration across Adobe Experience Cloud and third-party personalization platforms
• Enable personalized omnichannel experiences through segmentation, targeting, and event-triggered engagement
• Partner cross-functionally with Technology, Operations, Marketing, and Analytics teams to deliver customer-centric experiences and measurable business outcomes
• Deliver executive insights and recommendations on platform performance, engagement, and personalization effectiveness

People Leadership

• Lead, coach, and develop high-performing product and cross-functional teams
• Strengthen organizational capabilities in product management, Agile delivery, customer experience, and data-driven decision making
• Foster a culture of innovation, experimentation, accountability, and continuous improvement

Required Qualifications

• 8+ years of experience in digital product management, MarTech, personalization, customer engagement, or related enterprise digital capabilities
• 4+ years of experience leading product teams and cross-functional initiatives within complex enterprise environments
• 4+ years proven experience delivering enterprise-scale personalization, decisioning, MarTech, and customer engagement platform initiatives
• Solid expertise in segmentation, experimentation, identity management, targeting, or advertising platforms
• Experience defining product strategy, managing enterprise roadmaps, and delivering measurable business outcomes using Agile methodologies
• Demonstrated success partnering with stakeholders across business, marketing, technology, operations, analytics, and customer experience organizations
• Demonstrated ability to translate complex business needs into scalable technology and operational solutions
• Legally authorized to work in the US without any restrictions. Proof will be required

Preferred Qualifications

• Experience with Adobe Experience Cloud technologies including Adobe Target, AJO, RT-CDP, AEP, and offer management capabilities
• Experience with personalization and decisioning platforms such as Braze, Pega, Salesforce Marketing Cloud, or similar technologies
• Knowledge of healthcare privacy, compliance, regulatory, and governance requirements
• Experience implementing AI/ML-enabled personalization, predictive decisioning, and content generation capabilities
• Experience building composable MarTech ecosystems and modern digital engagement architectures
• Experience with consent management, customer data platforms, and journey orchestration
• Solid analytical, communication, stakeholder management, & executive presentation skills
• All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy.

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $134,600 to $230,800 annually based on full-time employment. We comply with all minimum wage laws as applicable.

Application Deadline

This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.

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