Director, Digital Marketing

The Wonderful Company LLC; Los Angeles (CA); Hybrid; USD 180,000 - 220,000; Full time

Benefits offered by this job

Medical coverage

Vision plan

Dental plan

401k with match

Mentorship program

Learning and development

Job summary

The Wonderful Company is seeking a Director of Digital Marketing to own full-funnel digital marketing across Wonderful Brands, FIJI water and JUSTIN Wines. Based in West Los Angeles, CA, this hybrid role leads a team of three direct reports and collaborates with sales and retail media networks to drive growth.

You will analyze consumer behavior, optimize campaigns across Amazon, Walmart Connect, Instacart, and other retail media, mentor data engineers, and present strategy and results to senior

Qualifications

• At least 10 years hands-on digital marketing experience for Amazon, DTC, Instacart, Walmart and other retail media networks.
• Deep hands-on experience with programmatic ads.
• Bachelor's in data science or marketing; MBA/MS preferred.
• CPG, especially food and beverage experience, desirable.
• Strong expertise in backend campaign optimization including audience targeting, bidding strategies and reporting capabilities.
• Proficiency with analytics tools such as AMC and Google Analytics.

Responsibilities

• Lead strategic direction and execution of digital marketing across retailer and owned platforms for multiple brands.
• Analyze complex consumer behavior, campaign performance, and search data to derive actionable insights.
• Budget and plan full-funnel digital marketing programs aligned with brand and retail goals.
• Lead and develop a team of digital marketers and data engineers, overseeing strategy and spend allocations.
• Negotiate terms with retail media networks to maximize ROI and access to preferred inventory.
• Collaborate with sales to strengthen partnerships and present plans and results to stakeholders.
• Research industry trends to inform strategic planning and improve performance.
• Drive digital marketing awareness and capability within the organization.

Skills

Digital marketing

Amazon Ads

Retail media networks

Programmatic ads

Data analysis

Budget management

Leadership

Team mentoring

SQL

Data mining

Education

Bachelor's degree in data science or marketing

MBA or MS preferred

Tools

AMC (Amazon Marketing Cloud)

Google Analytics

Job description

The Wonderful Company is committed to providing high-quality, healthy, and iconicbrands,includingFIJI Water, POM Wonderful, Wonderful Pistachios, Wonderful Halosand helping improve the lives of the people who live and work in the places where weoperate. Ranked No. 1 on the 2025 PEOPLE® Companies That Care list and one of Fortune® magazine’s “100 Best Companies to Work For” in the U.S., The Wonderful Company is continually recognized for its dedication to the well-being of its workforce, their communities, and the planet.

As part of the eCommerce leadership team, the Director of Digital Marketing will own eCommerce full-funnel digital marketing across Wonderful Brands, FIJI water and JUSTIN Wines. With three direct reports you’ll manage all the advertising accounts for pure play and retailer.com sites. This role requires strong analytical skills, technical aptitude, strategic thinking and a growth mindset.

This position will be based at our West Los Angeles, CA office. We work a hybrid schedule with anin-office requirement Monday-Wednesday and the option to work remotely on Thursday and Friday.

Job Description

• Lead the strategic direction and execution of digital marketing on pureplay retailer and owned platforms across Wonderful Brands, FIJI water and JUSTIN Wines.
• Analyze complex consumer behavior, campaign performance, and search data to develop actionable insights and guide marketing strategy and tactical decision-making.
• Strategize, budget and plan full-funnel digital marketing programs understanding brand and retail customer challenges and opportunities in order to have our digital marketing plans support broader initiatives.
• Lead, mentor and develop a team of digital marketers and data engineers, providing guidance on strategies, optimizations and spend allocation while maintaining accountability for overall departmental performance, budgets, dashboards and results.
• Negotiate contract terms, media rates, and value-added placements with retail media network partners to maximize ROI and secure preferred inventory access.
• Collaborate with the sales team to continue strategic partnerships and approach to retail media networks and the role of digital marketing in omnichannel grocery. Present digital marketing strategies, budget plans, and performance results to brand and cross-functional stakeholders, distilling complex data and platform mechanics into compelling, easy-to-understand narratives.
• Research and assess industry trends, competitive dynamics, and emerging technologies to inform strategic planning and enhance digital marketing performance.
• Drive the understanding, awareness and importance of digital marketing within the organization.

Qualifications

• At least 10 years experience with hands-on digital marketing for Amazon, DTC, Instacart, Walmart and other retail media networks.
• Deep hands-on experience with programmatic ads.
• Bachelors degree in data science or marketing. MBA or MS preferred.
• CPG, specifically food and beverage experience is desirable.
• Deep understanding and direct hands-on experience with backend campaign optimization including audience targeting, bidding strategies and reporting capabilities with proven success in driving scalable campaigns whilst achieving financial KPIs.
• Comprehensive knowledge of the Amazon ecosystem, Amazon Ads and Amazon DSP platform and other Retail Media Networks in the US Grocery Sector such as Walmart Connect, Roundel, MAP, Carrot Ads and Criteo.
• Proficiency in analytics and reporting tools including Amazon Marketing Cloud (AMC) and Google Analytics. Proficient in cloud-based SQL programming and data mining.
• Strong analytical skills and an ability to use data to formulate data driven decisions.
• Be a strategic thinker and be able to challenge and be challenged to think outside the box.
• Ability to handle multiple competing priorities as this role spans 6 brands and dozens of accounts in a fast-paced environment.
• Ability to present to cross functional teams and leadership, distilling complex ideas into exciting retail growth concepts.
• Have a curiosity for the latest eCommerce trends and a drive for continuous learning of ad theory, AI impacts and algorithm changes.

Pay Range: $180,000 - $220,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.

Additional Information

• Thriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including:
  • 24/7 online physician consultations
  • virtual mental health resources
  • life coaching
  • engaging employee community groups
  • cash rewards for healthy habits and fitness reimbursements
  • library of on-demand fitness videos
• Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units.
• Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses.
• Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward.
• Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace.
• Building a Healthy Society:To date, our co-Founders Lynda and Stewart Resnick, through their foundations and The Wonderful Company, have invested more than $2.5 billion in education, health and wellness, community development, and sustainability initiatives across California’s Central Valley, Fiji, and the world. In 2025, Wonderful ranked as #1 in PEOPLE’s “100 Companies That Care” list and was named one of Fortune magazine’s 100 Best Companies to Work For. To learn more about our corporate social responsibility efforts, visit csr.wonderful.com .
• Giving Back to the Community: Make a difference with Wonderful Giving , allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities.

The Wonderful Company is a privately held$6 billionglobal company headquartered in Los Angeles, with more than10,000 employeesworldwide. Founded by Lynda and Stewart Resnick, Wonderful produces some of the world’s most recognized healthy food and beverage brands, including FIJI Water, POM Wonderful, Wonderful Pistachios, Wonderful Halos, Wonderful Seedless Lemons, Teleflora, and JUSTIN, Lewis Cellars, and Landmark wines.

The company alsooperatesNeptune Pacific, a shipping and supply chain company serving the Pacific, and Wonderful Real Estate, which develops and manages industrial properties in California’s Central Valley. To date, the Resnicks, along with their foundations and The Wonderful Company, have committed more than$2.5 billionto philanthropy and community investment primarily where its employees live and work. Wonderful is regularly named one of Fortune’s“100 Best Companies to Work For”and ranked No. 1 on PEOPLE magazine’s Companies That Care list.

The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement.We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.

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