Director Digital Ad Operations

ADUSA Corporate Support; Carlisle (Cumberland County); Hybrid; USD 162,000 - 242,000; Full time

Job summary

ADUSA Corporate Support is seeking a Director of Onsite Operations to define and lead the operating model for onsite retail media and digital merchandising. You will align brands, Sales, and Planning to execute campaigns, optimize performance, and drive revenue growth.

The role requires 12+ years in retail media or related fields, with a proven track record in leading large teams, influencing executives, and managing multi-million-dollar budgets. Hybrid work with core in-person days offered.

Qualifications

• 12+ years of progressive leadership experience in retail media, ecommerce, merchandising operations, digital media, or related fields.
• Experience influencing executive-level stakeholders and leading cross-functional organizations through complex transformation.
• Experience owning large-scale operational portfolios and multimillion-dollar budgets.
• Experience with ecommerce media, onsite merchandising, and content management platforms.
• Bachelor's degree required; MBA preferred for advanced leadership roles.

Responsibilities

• Establish enterprise governance and operating frameworks across Sales, Account Management, Integrated Planning, Merchandising, Product, Analytics, Marketing and Ad Technology.
• Own end-to-end operational strategy for onsite retail media execution including team development and succession planning.
• Lead teams partnering with Brands and Planning to gather campaign details for timely launches and KPI tracking.
• Oversee campaign setup, trafficking, QA, and live management within the retail media platform.
• Collaborate with Account Management to optimize campaigns and ensure on-time delivery.
• Define strategic direction for onsite merchandising and ensure alignment with enterprise objectives.
• Establish annual/quarterly/seasonal planning processes to support brand priorities.
• Oversee site merchandising for seasonal campaigns and content planning.
• Generate and validate post-campaign reports and handoff to related teams.
• Oversee billing/invoicing accuracy and final delivery reports.
• Own the roadmap for onsite operational capabilities alongside Product/Tech.
• Lead through managers to build a high-performing organization with strong succession plans.
• Perform additional duties to meet business needs.

Skills

Leadership

Strategic planning

Communication

Stakeholder management

Data-driven decision making

Cross-functional collaboration

Retail media knowledge

Budget management

Team development

Education

B.A./B.S. degree in marketing, business, or related field

MBA preferred

Tools

Advanced Excel

CRM systems

Ad tech platforms

Job description

Category/Area of Expertise: Retail Media

Job Requisition: 556442

Address: USA-PA-Carlisle-1149 Harrisburg Pike

Store Code: Media Partnership (5157897)

Ahold Delhaize USA, a division of global food retailer Ahold Delhaize, is part of the U.S. family of brands, which includes five leading omnichannel grocery brands - Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop. Our associates support the brands with a wide range of services, including Finance, Legal, Sustainability, Commercial, Digital and E-commerce, Technology and more.

Primary Purpose

The Director of Onsite Operations is responsible for defining and leading the strategic operating model, governance, and execution framework that enables the success of ADUSA's onsite retail media and digital merchandising ecosystem. The leader is responsible for ensuring clear line of sight to planning and executing retail media revenue through campaigns and events and is directly responsible for leading the teams that partner with the brands, Sales/Account Management and Integrated Planning. This leader will partner with the brands to plan, execute and optimize onsite commercial plans The role serves as a strategic partner to executive leadership, influencing operational strategy, platform evolution, resource investments, and cross-functional priorities to support revenue growth, supplier engagement, customer experience, and long-term business objectives.

Our flexible/ hybrid work schedule includes 3 in-person days at one of our core locations and 2 remote days. Our core office locations include Salisbury, NC , Chicago, IL, Quincy, MA, Carlisle, PA, Scarborough, ME, Hyattsville, MD and Mauldin, SC.

Applicants must be currently authorized to work in the United States on a full-time basis.

Duties and Responsibilities

• Establish enterprise governance and operating frameworks across Sales, Account Management, Integrated Planning, Merchandising, Product, Analytics, Marketing and Ad Technology to ensure scalable execution alignment with strategic business objectives.


• Own end to end operational strategy for onsite retail media execution including: recruiting, selecting, developing, coaching, and managing performance and succession planning for the team.


• Lead the team responsible for partnering with Brands, Account Management and Integrated Planning to gather the necessary campaign details for accurate and timely launches and to track against brand goals and KPIs.


• Lead the team that manages and oversees campaign setup, implementation, trafficking, quality assurance, and live campaign management within the retail media platform.


• Work closely with Account Management to ensure successful delivery of all campaigns by routinely monitoring performance and delivery, escalating potential delivery issues, and optimizing campaigns to meet performance goals.


• Define the strategic direction for onsite merchandising operations, ensuring customer experience, content effectiveness, search and browse optimization, and commercial priorities are aligned to enterprise objectives


• Establish and govern annual, quarterly, and seasonal planning processes in support of the brands onsite strategic priorities


• Oversee short- and long-term site merchandising execution for seasonal campaigns and events to achieve key business and financial objectives and support monthly and quarterly content planning.


• Upon campaign completion, ensure campaign reports are generated from the platform and validated for accuracy before handoff to the appropriate teams.


• Oversee billing and invoicing processes to ensure billing accuracy, confirm billing details with Account Management, and review final delivery reports before invoices are sent to brands.


• Own the strategic roadmap for onsite operational capabilities, partnering with Product and Technology leaders to prioritize platform enhancements, automation opportunities, operational scalability, and future-state operating models.


• Lead through managers and senior leaders to build a high-performing organization with strong succession pipelines, leadership capability, and scalable operating practice


• Additional job duties may be assigned as needed to meet the needs of the business and support our Values.

Qualifications

• BA/BS degree in marketing, business, or a related field.


• 12+ years of of progressive leadership experience in retail media, ecommerce, merchandising operations, digital media, advertising operations, or related fields, including responsibility for enterprise-scale business functions and transformational initiatives.


• Experience with campaign management in a fast-paced environment.


• Demonstrated success influencing executive-level stakeholders and leading cross-functional organizations through complex operational, technological, and business transformation


• Experience owning large-scale operational portfolios, business enablement functions, strategic initiatives, and significant revenue-supporting operations


• Experience managing multimillion-dollar operating budgets, vendor relationships, and resource planning decisions


• Data-driven and analytical with strong attention to detail and process.


• Proven thought leadership in strategic planning and operational efficiencies.


• Experience with ecommerce media, sponsored search, onsite display, site merchandising, and content management platforms.


• Working knowledge of retail, ecommerce, digital media, and the CPG environment.


• Knowledge and experience leading large teams with cross-functional leadership capabilities.


• Efficient time management and organizational skills with the ability to sustain timeline management and campaign deliverables.


• Strong interpersonal and communication skills to manage leadership connections internally and externally.

Preferred Qualifications

• MBA or other relevant advanced degree preferred.


• Ecommerce media and/or sponsored search experience preferred.

ME/NC/PA/SC Salary Range: $161,600 - $242,400

IL/MA/MD/NY Salary Range: $185,840 - $278,760

Actual compensation offered to a candidate may vary based on their unique qualifications and experience, internal equity, and market conditions. Final compensation decisions will be made in accordance with company policies and applicable laws.

#LI-LL1 #LI-Hybrid

At Ahold Delhaize USA, we provide services to one of the largest portfolios of grocery companies in the nation, and we're actively seeking top talent.

Our team shares a common motivation to drive change, take ownership and enable our brands to better care for their customers. We thrive on supporting great local grocery brands and their strategies.

Our associates are the heartbeat of our organization. We are committed to offering a welcoming work environment where all associates can succeed and thrive. Guided by our values of courage, care, teamwork, integrity (and even a little humor), we are dedicated to being a great place to work.

We believe in collaboration, curiosity, and continuous learning in all that we think, create and do. While building a culture where personal and professional growth are just as important as business growth, we invest in our people, empowering them to learn, grow and deliver at all levels of the business.