Director, Demand Generation

Be Group, LLC; Philadelphia (Philadelphia County); On-site; USD 90,000 - 130,000; Full time

Job summary

Asset-Map is looking for a growth-focused marketer to own the full acquisition engine, spanning paid media, organic search, and conversion optimization. You will drive qualified demos and collaborate across Sales, SDRs, Product Marketing, and external agencies to build a measurable pipeline.

You will lead landing page experiments in Webflow, implement HubSpot workflows, and optimize for CAC, MQL-to-demo conversion, and AI-powered search visibility to accelerate revenue growth.

Qualifications

• 5+ years of demand generation, growth marketing, or performance marketing experience, ideally in B2B SaaS or fintech.
• Proven track record of building and scaling pipeline through paid media, organic search, and conversion optimization.
• Deep, hands-on expertise in HubSpot Marketing Hub - workflows, lead scoring, smart content, landing pages, forms, and reporting dashboards.

Responsibilities

• Own paid media strategy across LinkedIn, Meta, Google, and industry publications, managing channel mix, budget allocation, and performance against CAC and pipeline targets.
• Direct day-to-day campaign execution, whether run in-house or through agency partners, and hold those partners accountable to clear performance benchmarks and reporting cadence.
• Develop audience targeting, creative direction, and campaign structures engineered to drive qualified demos.
• Continuously test creative, audiences, and offers to reduce cost per lead and improve conversions.
• Own organic search strategy across SEO, AEO, and GEO, setting the roadmap and driving performance across organic traffic and AI search visibility.
• Run A/B tests across landing pages, forms, CTAs, and email subject lines to drive continuous funnel improvement.
• Build and optimize nurture programs that move prospects from first touch to demo.

Skills

Demand generation

Growth marketing

Performance marketing

Analytical mindset

Cross-functional collaboration

Project management

Tools

HubSpot Marketing Hub

Webflow

Figma

Google Analytics 4

Semrush

Google Search Console

Job description

Our client is an advisor-facing platform that brings a household's complete financial picture to life on a single, interactive page. With thousands of financial professionals already on board - mapping over 2 million people and more than $3.4 trillion in financial instruments.

This is a high-impact role at the center of our growth engine, responsible for driving qualified prospect acquisition and building a healthy demo pipeline. You'll own the full discovery journey - from how new users find Asset-Map across paid, organic, and AI-powered search, to how they move from first click to booked demo. If you want work that directly fuels new business and shapes how a category-defining platform shows up in themarket, this is that role.

Role Overview

You will own the entire acquisition engine - from paid media and organic search to

website conversion and lead nurturing. Reporting directly to the CMO, you'll work cross-functionally with Sales, SDRs, Community, Product Marketing, and external agency partners to drive a coordinated, full-funnel growth motion.

Your mission is straightforward: deliver qualified demos at an efficient cost of acquisition, expand Asset-Map's visibility across both traditional and AI-powered search, and build a measurable pipeline that turns prospects into long-term subscribers.

This role is equal parts strategist and operator. You'll set the direction for paid media, SEO, AEO, and GEO - then roll up your sleeves to build and optimize landing pages in Webflow, manage marketing automation in HubSpot, and use data to sharpen conversion at every stage of the funnel. You'll have real ownership over how thousands of financial advisors first discover Asset-Map, and your results will show up directly on the company's revenue line.

What You'll Do

Paid Media & Acquisition

• Own paid media strategy across LinkedIn, Meta, Google, and industry publications - managing channel mix, budget allocation, and performance against CAC and pipeline targets
• Direct day-to-day campaign execution, whether run in-house or through agency partners, and hold those partners accountable to clear performance benchmarks, deliverables, and reporting cadence
• Develop audience targeting, creative direction, and campaign structures engineered to drive qualified demos
• Continuously test creative, audiences, and offers to reduce cost per lead and

SEO, AEO & GEO

• Own organic search strategy across SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO), setting the roadmap and driving performance across organic traffic, rankings, and AI search visibility
• Partner with consulting resources to execute keyword strategy, technical SEO, content optimization, and visibility across ChatGPT, Perplexity, Google AI Overviews, and other emerging answer engines
• Hold consultants accountable to defined benchmarks, deliverables, and reporting

Website & Conversion Optimization

• Own landing page and website conversion strategy, leading the roadmap for campaign pages, demo capture flows, and ongoing site optimization
• Build and edit campaign landing pages, forms, and CMS updates directly in Webflow; partner with design and development resources on more complex builds
• Run A/B tests across landing pages, forms, CTAs, and email subject lines to drive continuous funnel improvement
• Apply best practices for demo conversion, lead capture, page speed, mobile responsiveness, and SEO-friendly page architecture
• Own HubSpot end-to-end - including workflow development, lead scoring, email nurture sequences, landing pages, forms, and reporting dashboards
• Build and optimize nurture programs that move prospects from first touch to
• Maintain data hygiene, list segmentation, and contact lifecycle management
• Coordinate closely with SDRs on lead handoff, quality standards, and feedback loops
• Track and report on CAC, MQL-to-demo conversion, organic traffic growth, AI search citations, website conversion rate, and overall prospect pipeline value

What We're Looking For

• 5+ years of demand generation, growth marketing, or performance marketing experience, ideally in B2B SaaS or fintech
• Proven track record of building and scaling pipeline through paid media, organic search, and conversion optimization
• Deep, hands-on expertise in HubSpot Marketing Hub - workflows, lead scoring, smart content, landing pages, forms, and reporting dashboards
• Sufficient fluency in at least one major paid platform (LinkedIn Ads, Meta Ads Manager, or Google Ads) to audit account health, evaluate agency output, and
• Working knowledge of SEO fundamentals and a genuine curiosity about emerging AEO and GEO practices - featured snippets, AI Overviews, and
• Proficiency in Webflow and Figma sufficient to ship polished campaign pages without waiting on a developer
• Strong analytical instincts - you can move from data to insight to action without getting lost in the numbers
• Experience managing agency and consultant relationships, with a track record of holding partners to clear deliverables and performance standards
• Highly self-directed, organized, and comfortable managing multiple priorities in a fast-moving environment
• A natural collaborator who builds trust quickly with Sales, SDR, and cross-functional Marketing teams

Other Valued Qualities and Skills

• Experience in financial services, fintech, or serving financial advisor audiences
• Familiarity with the financial advisor ecosystem (RIAs, broker-dealers, hybrid
• Proficiency with SEO tooling such as Semrush, Google Search Console, and
• Google Analytics 4
• Previous experience at a growth-stage B2B SaaS company