Director, Data Science and Analytics

Publicis Groupe; New York (NY); On-site; USD 135,000 - 217,000; Full time

Benefits offered by this job

Paid family care

Adoption support

Pet adoption support

Wellness programs

Tuition assistance

Generous PTO

Matching gifts

Flexible work arrangements

Work Your World program

Employee resource groups

Job summary

Razorfish is seeking a Director of Data Science & Analytics to lead analytics and measurement across complex client engagements in New York. You will translate business challenges into actionable analytical strategies, guide cross-functional teams, and turn data into recommendations that improve customer and business outcomes.

The ideal candidate combines marketing analytics expertise with strategic thinking, client leadership, and storytelling to influence senior stakeholders and drive

Qualifications

• 8-10 years of experience in marketing analytics or related field.
• Experience leading analytics for complex client engagements.
• Strong knowledge of KPI development and measurement planning.
• Excellent client leadership and executive communication skills.

Responsibilities

• Lead analytics strategy across client engagements and translate objectives into KPI frameworks.
• Guide performance analysis, testing, segmentation, and forecasting.
• Define data tagging, instrumentation, reporting, and dashboard requirements.
• Turn complex findings into concise, executive-ready insights and recommendations.
• Advise senior stakeholders on performance, risks, and opportunities with data-driven plans.
• Partner with cross-functional teams including Client Services, Strategy, Media, and Technology.
• Coach analytics professionals and promote high-quality work.
• Identify opportunities for data and AI to create client value and governance.
• Promote responsible AI use with data protection considerations.

Skills

Marketing analytics

KPI development

Measurement planning

Performance analysis

Experimentation

Forecasting

Data storytelling

Executive communication

Leadership

SQL

Education

Bachelor’s degree in quantitative/analytical or business

Tools

Adobe Analytics

Salesforce

SQL

Power BI

Job description

Company description

Hi there—at Razorfish, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.

Named a Most Innovative Agency three years running (2024–2026) by Campaign US, our work reflects a proven ability not just to anticipate what’s coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn’t be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.

If you’re motivated to work alongside top performers, push the boundaries of what’s possible, and help define where technology, business, and marketing are headed next—this is the place to do it.

Join us at razorfish.com.

Overview

Razorfish is looking for a Director, Data Science & Analytics to lead analytics and measurement across complex client engagements. You will translate business and marketing challenges into actionable analytical strategies, guide cross-functional teams, and turn data into clear recommendations that improve customer and business outcomes.

The ideal candidate combines marketing analytics expertise, strategic thinking, client leadership, and strong storytelling skills. You can navigate ambiguity, influence senior stakeholders, and ensure analytics drives decisions rather than simply producing reports.

Responsibilities

• Lead data, measurement, and analytics strategy across one or more client engagements.
• Translate business objectives into KPI frameworks, analytical plans, and learning agendas.
• Guide performance analysis, optimization, experimentation, segmentation, and forecasting.
• Define data, tagging, instrumentation, reporting, and dashboard requirements.
• Turn complex findings into concise, executive-ready insights and recommendations.
• Advise senior stakeholders on performance, opportunities, risks, and data limitations.
• Partner with Client Services, Strategy, Media, Creative, Content, Experience Design, Technology, and Data Engineering.
• Lead, coach, and develop analytics professionals while maintaining high standards for quality and rigor.
• Identify opportunities for data and AI to create measurable client value.
• Promote responsible AI use, including human oversight, source validation, and data protection.

The Director is expected to set analytical direction amid ambiguity, influence client roadmaps, lead cross-capability work, and establish standards for responsible use of data and AI.

Qualifications

• 8-10 years of experience in marketing analytics, customer analytics, data science, measurement strategy, or a related consulting field.
• Experience leading analytics for complex clients or multidisciplinary programs.
• Expertise in KPI development, measurement planning, performance analysis, testing, and optimization.
• Ability to translate business questions into structured analytical solutions and actionable recommendations.
• Strong understanding of marketing channels, customer journeys, segmentation, personalization, and digital experiences.
• Strong understanding of the marketing platform ecosystem (Adobe, Salesforce, etc.)
• Proven client leadership and executive communication skills.
• Experience managing and developing analytics teams.
• Familiarity with SQL, visualization platforms, digital analytics tools, and statistical-analysis environments.
• Bachelor’s degree in quantitative, analytical, marketing, or business discipline, or equivalent experience.

Preferred Qualifications

• Experience in a marketing agency setting.
• Experience with lifecycle, retention, engagement, product-adoption, or content analytics.
• Strong B2B experience.
• Experience designing experimentation, incrementality, or test-and-learn programs.
• Familiarity with AI-assisted analytics and responsible-AI practices.
• Graduate degree in a relevant discipline.

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources.

Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $135,375.00 - USD $216,684.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/15/2026.