Director, Data Management

UMW Universal McCann Worldwide LLC; United States; On-site; USD 150,000 - 170,000; Full time

Job summary

Omnicom Group seeks a Director, Data Management to guide data operations, governance, and BI solutions across agency teams and client accounts in the United States. This senior leader will build frameworks ensuring data integrity, analytic excellence, and operational effectiveness across media channels.

The role drives automation, oversees data quality, and mentors managers and offshore teams. It requires strong cross‑functional collaboration, client-facing leadership, and a track record of

Qualifications

• 8+ years’ experience in data management, data engineering, data operations and/or business intelligence.
• 5–6+ years’ experience in an advertising agency environment (ad operations, analytics, digital investment, or related disciplines)
• 6+ years’ experience working with digital media data (ad server, digital, search, social, video, offline, etc.)
• 4–6+ years’ experience in data governance and quality processes within data warehousing, ETL, and BI environments
• 5–6+ years’ experience in management roles, including managing direct reports and offshore teams
• 5–6+ years’ experience in client-facing roles
• Demonstrated success in leading the design, development, and delivery of data management frameworks and reporting applications
• In‑depth expertise with processes across multiple media channels and diverse datasets (paid, owned, etc.)
• Exceptional attention to detail, organisational, multitasking, and project management skills
• Excellent communication skills—can translate complex technical topics for various audiences
• Strong ability to troubleshoot and resolve complex data and process issues
• Experience with budgets, resource scoping, and agency operations
• Media industry experience highly preferred
• Other: Experience with writing business and technical requirements documents; comfort with business rules design and BI tool administration

Responsibilities

• Develop, implement, and maintain comprehensive data management, governance, and quality frameworks to support the agency and clients’ business objectives.
• Lead the adoption and enhancement of business intelligence tools, data warehousing solutions, and process automation; partner with stakeholders to streamline and standardise data and reporting applications.
• Serve as a strategic liaison among internal teams (Media, Analytics, Strategy, Planning, Data Technology, Finance), vendor partners, and clients.
• Oversee project planning, assign and prioritise tasks, and ensure timely and high-quality delivery of solutions.
• Direct the definition and execution of business rules, data cleansing, QA, and troubleshooting.
• Supervise, mentor, and grow teams of managers, analysts, and offshore support.
• Act as a subject matter expert for client-facing initiatives and drive adoption of data best practices within agency and client ecosystems.
• Champion adoption of emerging technologies and workflow solutions, prioritising automation and data as core to agency and client success

Skills

Data governance

Team management

Client facing

BI leadership

Data quality

Stakeholder communication

Media data experience

Project management

Tools

Tableau

Power BI

Datorama

Looker/Looker Studio

Domo

SQL

Python

Snowflake

AWS

Job description

Agency: UM Job Function: Data and Analytics Job Subfunction: Data Engineering Job Description:

ROLE SUMMARY

The Director, Data Management, is a senior leader responsible for guiding the strategy, development, and execution of data operations, business intelligence solutions, and data governance processes across agency teams and client accounts. This individual establishes and implements the frameworks that ensure data integrity, analytic excellence, and operational effectiveness across all media channels. The role builds strong relationships with internal and external partners, drives team development, champions process automation, and positions data as the foundation of all marketing and media activities.

JOB DESCRIPTION

Strategic Leadership

Develop, implement, and maintain comprehensive data management, governance, and quality frameworks to support the agency and clients’ business objectives.

Business Intelligence & Technical Solutions

Lead the adoption and enhancement of business intelligence tools, data warehousing solutions, and process automation; partner with stakeholders to streamline and standardise data and reporting applications.

Cross-Functional Partnership

Serve as a strategic liaison among internal teams (Media, Analytics, Strategy, Planning, Data Technology, Finance), vendor partners, and clients. Foster positive relationships, communicate ideas proactively, and ensure alignment of data operations best practices.

Project & Resource Management

Oversee project planning, assign and prioritise tasks, and ensure timely and high-quality delivery of solutions. Proactively resolve project roadblocks, manage offshore and onshore teams, and allocate resources to maximise efficiency.

Data Quality, Compliance & Issue Resolution

Direct the definition and execution of business rules, data cleansing, QA, and troubleshooting. Ensure comprehensive documentation, industry standards of compliance, and continual process optimisation.

Team Development

Supervise, mentor, and grow teams of managers, analysts, and offshore support. Establish clear goals, nurture a collaborative culture, mentor direct reports, and drive performance and growth across the data operations practice.

Client Leadership

Act as a subject matter expert for client-facing initiatives. Repurpose client requirements into actionable internal insights and drive adoption of data best practices within agency and client ecosystems.

Process Innovation

Champion adoption of emerging technologies and workflow solutions, prioritising automation and data as core to agency and client success.

SKILLS & EXPERIENCE

• 8+ years’ experience in data management, data engineering, data operations and/or business intelligence
• 5–6+ years’ experience in an advertising agency environment (ad operations, analytics, digital investment, or related disciplines)
• 6+ years’ experience working with digital media data (ad server, digital, search, social, video, offline, etc.)
• 4–6+ years’ experience in data governance and quality processes within data warehousing, ETL, and BI environments
• 5–6+ years’ experience in management roles, including managing direct reports and offshore teams
• 5–6+ years’ experience in client-facing roles
• Demonstrated success in leading the design, development, and delivery of data management frameworks and reporting applications
• In‑depth expertise with processes across multiple media channels and diverse datasets (paid, owned, etc.)
• Exceptional attention to detail, organisational, multitasking, and project management skills
• Excellent communication skills—can translate complex technical topics for various audiences
• Strong ability to troubleshoot and resolve complex data and process issues
• Experience with budgets, resource scoping, and agency operations
• Media industry experience highly preferred
• Other: Experience with writing business and technical requirements documents; comfort with business rules design and BI tool administration

TOOLS

Business Intelligence

Advanced Excel (required), Tableau, PowerBI, Datorama, Looker/Looker Studio, Domo, PowerPoint

Data Management & Transformation

ETL Tools (Adverity, Datorama), Alteryx, SQL (preferred), Python (nice to have)

Data Storage/Cloud

Snowflake, AWS (Redshift, S3), Starburst.io, Datorama, Domo

Media Platforms

DCM, DV360, Google Ads, DoubleVerify, IAS, TradeDesk, Facebook, Instagram, Snapchat, Twitter, TikTok, Prisma

Project Management

HIVE, Asana, Smartsheet, Microsoft Teams

Media Planning

MediaTools, Lumina, Hudson (bonus)

Other

Experience with writing business and technical requirements documents; comfort with business rules design and BI tool administration

150,000 - 170,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you.

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