Director, Customer Marketing

Zofiq Inc.; United States; On-site; USD 90,000 - 150,000; Full time

Job summary

ConnectWise is seeking a senior marketing leader to drive lifecycle marketing for customers and partners. You will oversee strategy, campaigns, and cross-functional collaboration with partner success, product marketing, and events teams.

You will own partner program marketing, run regional user groups, and optimize campaigns in the GlassHive platform while aligning with corporate messaging and PR activities.

Qualifications

• Proven leadership of marketing teams and initiatives.
• Strong ability to develop and execute lifecycle campaigns across customer and partner cohorts.
• Excellent cross-functional collaboration with product, sales, and operations.

Responsibilities

• Lead the marketing strategy and execution for ConnectWise’s customer and partner lifecycle initiatives.
• Collaborate with Partner Success to develop retention and health campaigns tied to partner cohorts.
• Own marketing for the ConnectWise Partner Program, including campaigns and co-marketing events.
• Drive engagement in the GlassHive PRM platform to increase partner participation and campaign execution.
• Lead logistics for regional in-person user group events aligned with product training and feedback.
• Partner with Product Marketing to deliver content that drives customer growth and satisfaction.
• Track engagement and performance of partner marketing programs to inform future investments.

Skills

Team leadership

Marketing strategy

Campaign management

Partner marketing

Job description

ConnectWise is an industry and Global leading software company with over 3,000 colleagues in North America, EMEA and APAC. As a community-driven software company dedicated to the success of technology solution providers, our suite helps over 45,000 of our partners manage their businesses better, sell more efficiently, automate service delivery, and remotely control technology so they can consistently deliver amazing customer experiences.

Our company is powered by our connections, our colleagues, and our community. And, we accept all kinds.

Game-changers, innovators, culture-lovers—and humankind.

We invite discovery and debate. We recognize key moments as milestones.

We see you and value you for your unique contributions. Our inclusive, positive culture lays the foundation to ensure every colleague is valued for their perspectives and skills, giving you the choice of how YOU make a difference.

Curious? Read this opportunity to learn how YOU can make a difference at ConnectWise!

• Sets goals and objectives for team members for achievement of operational results
• Typically manages a department or small unit that includes multiple teams
• Influences others to accept practices and approaches
• Communicates and influences executive leadership
• Owns short to mid-term execution of functional strategy and the operational direction of the Customer
• and Partner Marketing team
• Leads and prioritizes the daily activities of the team
• Manages, mentors, and coaches to develop a collaborative and dynamic team
• Coordinates cross-functional communication to align initiatives and strategies to drive efficiency
• Lead the marketing strategy and execution for ConnectWise’s customer and partner lifecycle initiatives.
• Collaborate with Partner Success to develop retention and health campaigns tied to partner cohorts.
• Own marketing for the ConnectWise Partner Program, including marketing assessments, campaigns, and
• co-marketing events with partners and their end clients.
• Drive engagement in ConnectWise PRM platform (GlassHive) to increase partner participation and
• campaign execution.
• Support IT Nation program marketing, including recruitment and product-related initiatives.
• Lead strategy and logistics for regional in-person user group events, ensuring alignment with product
• training, roadmap education, and community feedback.
• Collaborate with ConnectWise University and community teams to connect user groups with virtual
• learning and engagement opportunities.
• Develop lifecycle campaigns and nurture flows aligned to key product adoption and engagement
• moments.
• Partner with Product Marketing to deliver content that drives customer growth and satisfaction.
• Track engagement and performance of partner marketing programs to inform future investments.
• Align with corporate messaging and PR/Comms teams to ensure consistency across touchpoints.
• Other duties as assigned.

ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment. ConnectWise provides equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, religion, age, sex (including pregnancy), sexual orientation, gender, gender identity or expression, ancestry, national origin, citizenship status, physical or mental disability, genetic information, military/veteran status, marital status, familial or parental status, or any other characteristic or status protected by applicable federal, state and local laws.

The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this job. Other duties may be assigned as needed. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the job and/or to receive other benefits and privileges of employment. If you need a reasonable accommodation for any part of the application and hiring process, please contact us at [e-mail] or 1-800-671-6898.