Director, Customer Analytics

Kantar Group; San Francisco (CA); On-site; USD 135,000 - 155,000; Full time

Benefits offered by this job

Medical plans with coverage for various health services

Health Savings Account/FSA

Dental and Vision benefits

Wellness Program

401k with match

Unlimited PTO

Job summary

Kantar Group is seeking an experienced analytics leader to serve as a strategic thought partner to client stakeholders. Based in San Francisco, CA, this hybrid role involves leading advanced customer analytics initiatives and working closely with onshore and offshore teams to deliver high-quality analytics.

The ideal candidate has over 6 years of experience in analytics and excels in using tools such as Python, SQL, and Tableau. Benefits include comprehensive medical plans and unlimited PTO.

Qualifications

• 6+ years of experience in analytics, customer intelligence, or related fields.
• Strong understanding of customer analytics methodologies including segmentation and experimentation.
• Proficiency in Python and SQL, with experience in modern analytics environments.

Responsibilities

• Serve as strategic thought partner to client stakeholders across various teams.
• Lead analytics delivery across distributed teams, ensuring delivery excellence.
• Identify opportunities to expand analytics solutions within existing client relationships.

Skills

Analytics leadership

Customer intelligence

Data visualization

Communication skills

Python

SQL

Tools

Tableau

Power BI

AWS

Azure

Google BigQuery

Job description

Location: San Francisco, CA (Hybrid on-site at client location)

Key Responsibilities:

• Serve as a strategic thought partner to client stakeholders across analytics, CRM, marketing, media, customer experience, and business strategy teams
• Translate complex customer, transactional, and marketing datasets into actionable business insights and growth recommendations
• Present insights, recommendations, and strategic POVs to senior client stakeholders
• Lead advanced customer analytics initiatives including segmentation, customer journey analytics, churn analysis, customer lifetime value, campaign analytics, and personalization measurement
• Design and guide experimentation frameworks including A/B testing, holdout strategies, test-control methodologies, and incrementality measurement approaches
• Apply statistical and causal measurement methodologies to evaluate marketing effectiveness, personalization performance, and customer engagement initiatives
• Support cross-channel performance measurement and attribution initiatives
• Help clients leverage first-party, third-party, and digital data to improve customer engagement, loyalty, retention, and business performance

Delivery Leadership & Team Management

• Lead analytics delivery across distributed onshore and offshore teams
• Partner closely with Kantar’s Bangalore COE teams to drive high-quality and scalable analytics delivery
• Provide thought leadership, mentorship, and guidance to analysts, consultants, and analytics teams
• Ensure delivery excellence across multiple analytics workstreams while fostering collaboration and innovation
• Support the development of scalable reporting, measurement, and decision-support frameworks

Business Development & Growth

• Identify opportunities to expand analytics solutions within existing client relationships
• Support proposal development, capability presentations, solution narratives, and client pitches
• Partner with Kantar client leaders and business development teams to drive growth across existing and new clients
• Contribute to the development of scalable analytics offerings and reusable frameworks that can be deployed across industries and accounts

Requirements:

• 6+ years of experience in analytics, customer intelligence, marketing analytics, consulting, data science, or related fields
• Strong understanding of customer analytics and measurement methodologies including segmentation, experimentation, churn analysis, customer lifetime value, campaign analytics, and personalization measurement
• Experience designing and evaluating A/B tests, holdout frameworks, test-control methodologies, and incrementality measurement approaches
• Experience supporting experimentation, personalization, or marketing effectiveness initiatives at scale
• Strong analytical and statistical problem-solving skills with experience applying causal measurement and experimentation techniques
• Experience translating complex datasets into actionable business insights and recommendations
• Proficiency in Python, SQL, and modern analytics environments such as AWS, Azure, or Google BigQuery
• Experience with data visualization tools such as Tableau or Power BI
• Experience leading client-facing analytics engagements and managing senior stakeholder relationships
• Excellent communication and presentation skills with the ability to communicate effectively with both technical and business stakeholders
• Experience working across cross-functional and global delivery teams

Preferred Requirements:

• Experience in retail, automotive, CRM, loyalty, or customer experience analytics
• Familiarity with attribution methodologies, causal inference, or synthetic control approaches
• Experience working within consulting, analytics services, or agency environments
• Experience supporting personalization, recommendation, or customer decisioning initiatives

Benefits:

• Medical plans with comprehensive, affordable coverage for a range of health services
• Health Savings Account/FSA
• Dental, Vision and benefits to cover unique healthcare needs
• Wellness Program
• 401k with match
• Unlimited PTO

The salary range for this role in California is $135,000 - $155,000 USD Annual. Your final base salary will be determined based on several factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.