Director, Creator Marketing

Audible; Culver City (CA); On-site; USD 143,000 - 193,000; Full time

Job summary

Audi ble, Inc. is seeking a Director of Creator Marketing to accelerate Audible's creator ecosystem and product offerings globally.

You will own outbound marketing for creators across channels, shaping content strategy, blog, website, and email, and partnering with marketing teams for cohesive go-to-market execution. You will drive multi-channel campaigns, craft product stories, and define GTM strategies for high-impact launches.

Qualifications

• Experience using data and metrics to drive improvements.
• Experience in outbound product marketing (GTM execution, multi-channel campaigns).
• Experience with audience marketing.
• Experience leading integrated marketing content strategies across multiple channels (email, social media, web, events).
• Experience communicating business plans and marketing strategy to senior leadership.

Responsibilities

• Define and deeply understand Audible's target audiences and champion their needs throughout the organization.
• Drive go-to-market strategies and oversee implementation for high-impact product and feature launches.
• Craft product stories to existing and prospective customers with clear, consistent propositions.
• Lead development of integrated marketing content strategies across email, social media, web, events, and other channels.
• Partner with surface and channel Marketing teams to deploy GTM plans and guide messaging strategy.
• Communicate business plans and marketing strategy to senior leadership.

Skills

Data-driven

Outbound marketing

Audience marketing

Multi-channel campaigns

Go-to-market

Senior leadership communication

Education

Bachelor's degree

Job description

Description

At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.

About This Role

We are looking for a Director, Creator Marketing to help further grow and accelerate Audible's creator ecosystem and product offerings globally. This role is focused on building the outbound marketing blueprint for how we reach and engage creators across all channels — owning content strategy, blog, website, and email while partnering with social and channel marketing teams to ensure cohesive, integrated go-to-market execution. You'll drive multi-channel campaigns, craft compelling product stories, and orchestrate go-to-market strategies for high-impact launches. This is a 0→1 product marketing role — you'll be involved early in the product development lifecycle, helping define how new products and features are positioned, messaged, and brought to market.

You will have the opportunity to shape the future of Audible's creator products by translating the needs of authors, publishers, narrators, and other creative stakeholders into customer-centric strategies that inform technology, content partnerships, and marketing investment. Your work will surprise and delight the creators who bring content to our catalog across the globe. You'll contribute to defining our go-to-market strategy with an eye on expanding Audible's value proposition for creators, growing our content supply, and deepening relationships with the creative community that powers our catalog.

The scope is global — you'll work across all of Audible's regions and marketplaces: North America, APAC, Europe, UK, and Brazil. You'll collaborate with leadership across Product, Content, Country teams, Finance, Analytics, and Communications to drive high-impact launches that serve both creators and consumers.

About You

You have deep expertise in audience marketing and know how to build and execute integrated, multi-channel outbound marketing strategies that drive awareness, engagement, and adoption. You've operated in both B2B and B2C environments and know how to tailor channel strategy, messaging, and positioning for each. You're equally comfortable crafting messaging and positioning as you are orchestrating a full-funnel campaign across owned, earned, and paid channels.

You're a generalist and an athlete — someone who can flex across audience marketing, content strategy, channel execution, and stakeholder communication. You have a passion for data-driven results, a spirit that anything is possible, and an unapologetic focus on the customer. You thrive in a highly collaborative environment where people are driven, enthusiastic, and not afraid to take risks. Your mission (and ours) is unique: fill hearts, minds, and souls with premium audio content that entertains, informs, and enriches.

As a Director, Creator Marketing, you will…

• Define and deeply understand Audible's target audiences and champion their needs throughout the organization — gathering creator feedback, competitive intelligence, and customer insights to influence product roadmap and strategy, and owning 0→1 product marketing for creator-facing products from concept through launch and market adoption
• Drive and orchestrate go-to-market strategies and oversee implementation for high-impact product and feature launches, collaborating closely with Product Managers, Country Managers, Growth Marketers, and the Content team to holistically incorporate content and product into plans that strengthen Audible's value proposition
• Craft product stories to existing and prospective customers in an increasingly exciting category by creating clear and consistent propositions articulated through effective messaging
• Lead the development of integrated marketing content strategies that synchronize messaging across email, social media, web, events, and other channels to deliver consistent, cohesive narratives to creator and consumer audiences
• Partner with surface and channel Marketing teams to deploy GTM plans, and guide cohesive messaging strategy across outbound and inbound marketing channels
• Communicate business plans and marketing strategy to senior leadership
• Partner with the Communications team to craft our external story and press approach around product evolution
• Partner with Finance, Analytics, and Data Science to define, measure, and report on success and opportunity areas

About Audible

Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.

Basic Qualifications

• Bachelor's degree
• Experience using data and metrics to drive improvements
• 7+ years of experience in product marketing and business strategy
• Experience in outbound product marketing (GTM execution, multi-channel campaigns)
• Experience with audience marketing
• Experience defining and driving new customer‑centric products and features toward market launch rollout
• Experience leading integrated marketing content strategies across multiple channels (email, social media, web, events)
• Experience communicating business plans and marketing strategy to senior leadership

Preferred Qualifications

• Experience in inbound product marketing (voice of market, product roadmap influence, 0→1 launches)
• Experience in membership‑based or subscription business models
• Experience building creator insights infrastructure (research programs, feedback loops, data‑sharing frameworks)
• Experience with customer segmentation, profiling, and targeting across both B2B creator audiences and B2C consumer audiences
• Experience working across multiple global markets and regions
• Experience in digital content, media, or audio companies
• Experience with sales enablement
• Experience working with creators

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, Culver City - 142,800.00 - 193,200.00 USD annually

USA, NJ, Newark - 157,100.00 - 212,600.00 USD annually

Company

Audible, Inc.

Job ID: A10419750