Director, Creative - Advanced Hydration

Coca-Cola HBC; Atlanta (GA); On-site; USD 160,000 - 182,000; Full time

Job summary

The Coca-Cola Company is seeking a Director, Creative for its Advanced Hydration portfolio in the North America Operating Unit. This role leads brand storytelling across channels, partnering with Brand, Digital, Media, and agency teams to develop breakthrough ideas and strong executions.

The candidate will shape voice and aesthetic, align creative strategy with business growth, and manage on-set decisions, driving cultural relevance and digital-first experiences.

Qualifications

• Bachelor’s degree or relevant creative training required.
• 8+ years of creative experience for large scale brands.
• Ability to develop and lead end-to-end creative strategy and execution.
• Exceptional creative judgment across storytelling, content, design, experiences, and channels.
• Ability to influence and orchestrate complex cross-functional teams and stakeholders.

Responsibilities

• Serve as the creative steward for assigned brands, shaping and protecting their voice and aesthetic.
• Lead creative excellence beyond charter briefs, connecting Strategy, Brand teams, and agency partners.
• Translate business challenges into inspiring creative opportunities across multiple channels.
• Develop creative strategies and lead development across Design, Digital, Media, Social, Shopper, Experiential, and E2E Marketing.
• Shape the work and push for breakthrough ideas while maintaining brand consistency.

Skills

Creative leadership

Brand storytelling

Cross-functional collaboration

Creative strategy

On-set influence

Education

Bachelor’s degree

Job description

Job Description Summary: At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader; it’s an opportunity to be a part of something that can positively impact the world. Our North America Operating Unit (NAOU) Advanced Hydration division is a dynamic, fast‑paced business unit at The Coca‑Cola Company where teams come together to lead what’s next in hydration. With a portfolio that includes BODYARMOR Sports Drink, Powerade, vitaminwater, and smartwater, the group is driven by an entrepreneurial spirit, strong collaboration, and shared ambition. This is a place for people who think differently, move with agility, challenge the status quo, and thrive in an ever‑changing category. Joining the team means helping shape the future of hydration alongside passionate, collaborative teams committed to winning. The Coca-Cola Company, a global leader in the beverage industry, is seeking a Director, Creative for our Advanced Hydration portfolio of brands for our North America Operating Unit. This is a unique opportunity for a creative leader who is passionate about building iconic brands through world‑class creative work. As a steward of some of the world's most recognized brands, you will shape their voice, tone, aesthetic, and creative expression across every consumer touchpoint. This role requires a unique combination of strategic thinking, creative judgment, operational excellence, and collaborative leadership. You will work closely with Brand, Digital, Media, Social, Shopper, Design, and Production teams while partnering side‑by‑side with agency creatives to develop breakthrough ideas and exceptional executions. Success in this role requires a passion for the craft and an obsession with creative excellence. This is not a role for someone who simply manages the creative process. It is for someone who wants to be in the work, shaping ideas from inception through execution and helping create work that builds brand love and drives business growth.

RESPONSIBILITIES

Serve as the creative steward for assigned brands, shaping and protecting their voice, tone, aesthetic, and creative expression. Lead creative excellence beyond charter briefs, serving as the key connection between Creative Strategy, Brand teams, and agency partners. Collaborate with Category and Brand teams to identify growth opportunities and translate business challenges into inspiring creative opportunities. Develop creative strategies and lead creative development across Design, Digital, Media, Social, Shopper, Experiential, and E2E Marketing. Develop inspiring creative briefs and actively partner with agency teams throughout the creative journey, from ideation through execution. Shape the work, not simply review it, helping elevate creative ambition and unlock breakthrough ideas. Build trusted relationships with agency Creative Directors, Executive Creative Directors, Strategists, and Producers, operating as a respected creative peer. Lead the development of brand storytelling across communications, content, experiences, shopper marketing, digital platforms, social channels, and emerging touchpoints. Champion craft excellence across storytelling, design, content, experiences, production, and execution. Lead and influence key creative decisions throughout production, including active participation on set. Push internal and agency partners to develop culturally relevant and digital‑first experiences that keep our brands at the forefront of culture. Integrate and align Brand, Media, Digital, Social, Shopper, Design, and External Partners to ensure ideas are developed holistically and executed seamlessly. Deliver strong creative work for North American initiatives, deeply rooted in culture and that inspires consumers drives growth.

REQUIREMENTS

Bachelor’s degree or relevant creative training required 8+ years of creative experience for large scale brands required Demonstrated ability to develop and lead end‑to‑end creative strategy and execution. Exceptional creative judgment and passion for craft across storytelling, content, design, experiences, shopper, digital, social, and emerging channels. Proven ability to shape creative work, not simply manage the process. Strong understanding of content development, production, and execution, including comfort influencing decisions on set. Ability to influence and orchestrate complex cross‑functional teams and stakeholders.

WHAT WE CAN DO FOR YOU

Iconic Brands Shape the future of some of the world's most recognizable and beloved brands. Create work that reaches consumers at unparalleled scale. Creative Culture Partner with some of the best creative talent, brand leaders, and agencies in the world. Join a culture that values curiosity, ambition, collaboration, and creativity. Innovation & Growth Work at the intersection of creativity, culture, technology, and innovation. Help define the future of brand building through breakthrough ideas, experiences, The Coca‑Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment‑based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full‑time basis and must not require The Coca‑Cola Company's sponsorship to continue to work legally in the United States.

SKILLS

Pay Range: United States: 160,000 - 182,000 USD Base pay offered may vary depending on geography, job‑related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered. Annual Incentive Reference Value Percentage: 30 Annual Incentive reference value is a market‑based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s): United States of America City/Cities: Atlanta Travel Required: 00% - 25% Relocation Provided: No Job Posting End Date: October 8, 2026

OUR PURPOSE AND GROWTH CULTURE

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca‑Cola. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

The Coca‑Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day. Innovation has been at the heart of our story since 1886. It goes beyond new flavors and brands. Learn more about our system and how we’re making an impact. As a global organization, we seek opportunities to embrace and champion progress. Our careers span across functions and are globally connected to give you an unmatched career experience. We’re glad you’ve chosen to explore your next career opportunity with The Coca‑Cola Company. Learn more about our hiring process and pick up tips on how to showcase your experience and skills so you can stand out and thrive. The Coca‑Cola global business system is composed of The Coca‑Cola Company (TCCC), its subsidiaries and 225 bottling partners around the world. Search jobs throughout our system.