Director, CPG Marketing

Krispy Kreme; Charlotte (NC); On-site; USD 180,000 - 230,000; Full time

Benefits offered by this job

Medical, Vision, and Dental

Employee discount program

401K plan

Generous PTO

Company events

Education Reimbursement

Adoption Assistance

Life Insurance

FSA/HSA Plans

Pet Insurance

Job summary

Krispy Kreme, headquartered in Charlotte, NC, seeks a Director of Fresh Delivery Marketing to lead the strategy, commercialization, and performance across the Fresh Delivery channel. You will partner with executives to drive growth through customer engagement, omnichannel tactics, and innovative launches.

This role requires a strategic marketer with deep experience in retail, eCommerce, and cross-functional influence, and it leads a small, high-performing team to deliver measurable results in a

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 10+ years of marketing, commercialization, customer marketing, shopper marketing, or related leadership experience.
• Experience with major retail customers (Walmart, Target, grocery, convenience, club, mass channels).
• Proven track record of driving growth through marketing/commercial initiatives.
• Experience leading teams and influencing cross-functional stakeholders in a matrixed environment.

Responsibilities

• Lead the annual Fresh Delivery marketing strategy to drive revenue, distribution, velocity, household penetration, and profitability.
• Partner with executive leaders to translate priorities into growth-focused marketing strategies.
• Identify growth opportunities across key retail channels and customers and set priorities.
• Translate insights into actionable growth plans and monitor performance across channels and markets.
• Lead go-to-market for innovations, seasonal offerings, and growth initiatives; collaborate with cross-functional teams.
• Drive customer, shopper, media, merchandising, and eCommerce strategies with retail partners.

Skills

Marketing Leadership

Commercial Acumen

Team Development

Cross-Functional Influence

Analytical Skills

Financial Planning

Strategic Planning

Communication Skills

Leadership

Education

Bachelor's degree in Marketing or Business

Job description

Since its founding in 1937, Krispy Kreme’s focus has remained the same - making fresh doughnuts using our founder’s original recipe. The brand’s iconic Hot Light lets consumers know when doughnuts are being made in the shop so they can stop in and enjoy them hot, right off the line.

Krispy Kreme’s Director of Fresh Delivery Marketing is the marketing leader responsible for accelerating growth across Krispy Kreme's Fresh Delivery business. Serving as the General Manager of Marketing for the channel, this role develops and executes strategies that drive Fresh Delivery growth, commercialization of innovation, customer engagement, and omnichannel performance across key retail partners. While reporting into the Chief Brand & Product Officer, this role operates as a strategic business partner to the Chief Commercial Officer, ensuring Fresh Delivery growth priorities are fully integrated with Krispy Kreme's brand, innovation, and marketing capabilities. The Director leads a small, high-performing team while leveraging shared enterprise capabilities across Brand Marketing, Insights & Analytics, Creative, Media, eCommerce, Innovation, and Product Development. Success in this role requires a unique combination of strategic marketing leadership, commercial acumen, team development, and cross-functional influence.

A TASTE OF WHAT YOU WILL BE DOING:

Business & Growth Leadership

• Lead the annual Fresh Delivery marketing strategy to drive revenue, distribution, velocity, household penetration, and profitability.
• Serve as the primary marketing partner to the Chief Commercial Officer and sales leadership team, translating revenue, channel, and customer priorities into growth-driving marketing strategies.
• Partner with the Chief Commercial Officer to identify growth opportunities and establish priorities across key retail channels and customers.
• Translate consumer, shopper, category, retailer, and eCommerce insights into actionable growth plans.
• Monitor business performance and recommend actions to improve results across channels, customers, and markets.
• Lead commercialization strategy and go-to-market execution for innovation, seasonal offerings, and key growth initiatives.
• Partner with Innovation, Product Development, Operations, Procurement, Demand Planning and Sales teams to ensure successful retail launches.
• Align Fresh Delivery innovation plans with customer, category, shopper, and channel opportunities to maximize retail success.
• Drive cross-functional alignment to ensure strong execution from concept through launch with customers.
• Lead customer marketing, shopper marketing, media, merchandising, and promotional strategies across key retail partners.
• Partner closely with Sales leadership to support Joint Business Planning, retailer-specific growth initiatives, and strategic customer relationships.
• Collaborate with Media teams to develop and optimize retailer media strategies that drive awareness, trial, and conversion.
• Partner with eCommerce teams to enhance digital performance, product discoverability, conversion, and omnichannel growth.
• Ensure all activation plans support retailer objectives while strengthening the Krispy Kreme brand.

Team & Cross-Functional Leadership

• Lead, coach, and develop a high-performing Fresh Delivery Marketing team.
• Serve as the primary connector between Fresh Delivery and shared enterprise capabilities, including Brand Marketing, Insights & Analytics, Creative, Media, eCommerce, and Innovation.
• Influence and align cross-functional partners around shared business objectives, often without direct authority.
• Foster collaboration, accountability, and operational excellence across teams.
• Build strong partnerships that maximize the impact of enterprise resources while maintaining focus on Fresh Delivery priorities.

Budget & Performance Management

• Own the Fresh Delivery marketing budget and investment strategy.
• Prioritize and optimize investments across customer marketing, commercialization, retail media, and eCommerce initiatives.
• Establish clear performance metrics and monitor effectiveness across all programs.
• Present business updates, growth opportunities, and performance results to senior leadership and executive teams.

YOUR RECIPE FOR SUCCESS:

• Bachelor's degree in Marketing, Business, or a related field.
• 10+ years of experience in marketing, commercialization, customer marketing, shopper marketing, category management, eCommerce, or related commercial leadership roles.
• Experience working with major retail customers such as Walmart, Target, grocery, convenience, club, or mass channels.
• Proven track record of driving business growth through marketing and commercialization initiatives.
• Experience leading teams and influencing cross-functional stakeholders in a matrixed environment.
• Strong analytical, financial, and strategic planning capabilities.
• Excellent communication, presentation, and leadership skills.
• Experience within CPG, food & beverage, retail, omnichannel commerce, or QSR environments preferred.
• Experience with retail media, shopper marketing, eCommerce, and commercialization preferred.
• Familiarity with category management and Joint Business Planning processes preferred.
• The above statements are intended to describe the general nature of work performed by the employees assigned to this job and are not the official job description for the position. The official job description will be provided during the application/interview process.

BENEFITS:

• Comprehensive benefits (medical, vision, and dental insurance)
• Employee discount program
• 401K plan
• Generous PTO Plan
• Company events
• Education Reimbursement
• Adoption Assistance
• Life Insurance
• FSA/HSA Plans
• Pet Insurance

Learn more at www.kkbenefits.com

WHY KRISPY KREME?

At Krispy Kreme, we focus on:

• Loving People:
• Our global culture is best captured by our Leadership Mix, a dozen behaviors that define how we work with one another across the world and give back to our communities.? Check out our leadership mix here.
• Belonging happens once each Krispy Kremer knows their bold authentic self is welcomed, dignified, and loved, where their wonderfully original identities flourish and thrive.
• Loving Communities:
• At Krispy Kreme, sharing joy is at the center of everything we do, and we strive to inspire this in our communities. Our brand purpose truly shines through our Acts of Joy and community fundraising initiatives.
• In the U.S., we have been donating unsold doughnuts to local food banks, with a goal of bringing a smile to our consumers as they enjoy a small, sweet treat. We partner with Feeding America and Convoy of Hope, who in turn partner with organizations nationwide to distribute donations to people in need through diverse types of programs and services.
• In 2022, we helped community groups raise $40 million globally. Last year in the U.S., we supported more than 83,000 fundraising events, raising nearly $37 million.
• Loving Planet:
• We have been conducting a multi-year global GHG emissions assessment to establish an emissions baseline, using this foundation to soon set goals for greenhouse gas emission reductions.
• We are working on reducing food waste through donation efforts, animal feed, and composting programs.

Krispy Kreme is an Equal Opportunity Employer:

At Krispy Kreme, we believe that your originality sweetens our recipe. We value the diverse ingredients of the ethnicity, national origin, race, age, sex, gender, intersex, or veteran status of every individual. We strive for an inclusive culture that allows each of our peeps to bring their bold authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 35 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing Ecommerce and delivery business with more than 14,000 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities and the planet. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme and www.Twitter.com/KrispyKreme.