Director, Content Strategy & Insights

Adobe; San Jose (CA); On-site; USD 207,000 - 300,000; Full time

Job summary

Adobe seeks a Director of Content Strategy and Insights to lead the Global Marketing content strategy function. You will set governance, operating strategy, and measurement to prove the value of Adobe's content investments, determine standards, and build cost and budget models for flawless performance.

You will lead the Content Strategy area, integrate governance with narrative tasks, and collaborate with Content Operations and Agency Management to oversee performance and cost data.

Qualifications

• 10+ years in content strategy, operations, marketing analytics, or supply chain roles spanning design and measurement.
• Track record in benchmark frameworks, cost models, and measurement infrastructure within complex orgs.
• Strong quantitative skills for ROI, budget, and capacity/demand modeling.

Responsibilities

• Own operating strategy and governance across teams producing Adobe content.
• Advise on workflow development and SLAs with Content Operations.
• Build the external narrative and define Adobe's content operating model for customers.
• Develop insights framework with measurement criteria and predictive bottleneck models.
• Lead cost modeling, supply chain economics, and budget modeling for content.

Skills

Content strategy

Content operations

Marketing analytics

Content supply chain

Job description

The Opportunity

Want to build the strategy behind how Adobe runs content production in an AI-native world? Adobe is seeking an exceptionally talented Director of Content Strategy and Insights to lead our world-class content strategy function within the Global Marketing organization. This ambitious leader will set the governance, operating strategy, and measurement framework to prioritize and prove the value of Adobe's content investments. You will determine standards, build external narratives, and develop cost models, important metrics, and budget models to ensure our operating model's flawless performance.

The Opportunity

Want to build the strategy behind how Adobe runs content production in an AI-native world? Adobe is seeking an exceptionally talented Director of Content Strategy and Insights to lead our world-class content strategy function within the Global Marketing organization. This ambitious leader will set the governance, operating strategy, and measurement framework to prioritize and prove the value of Adobe's content investments. You will determine standards, build external narratives, and develop cost models, important metrics, and budget models to ensure our operating model's flawless performance.

What You'll Do

• Own operating strategy and governance. Set the standards and governance frameworks that Content Operations enforces day to day across every team producing Adobe content.


• Advise on workflow development: Partner with Content Operations to optimize workflow governance and SLAs.


• Build the external narrative: Define Adobe's content operating model for customers and industry audiences.


• Develop the insights framework: Establish measurement criteria and predictive models to identify operational bottlenecks.


• Lead cost modeling and supply chain economics: Evaluate cost per asset, throughput, time to market, AI tradeoffs and reporting.


• Build budget models: Demonstrate content spend and influence allocation decisions.


• Build capacity models and demand forecasts: Aid Content Operations in resource planning for in house and agency partners.


• Govern AI content: Define AI-generated content disclosure, audits and review processes.


• Lead the Content Strategy area: Integrate governance, strategy, and narrative tasks with measurement and economics.


• Collaborate with Content Operations and Agency Management: Provide vendor quality and commercial oversight using performance and cost data.

What You Need To Succeed

• 10+ years in content strategy, content operations, marketing analytics, or content supply chain roles, spanning both design and measurement.


• A track record building benchmark frameworks, cost models, and measurement infrastructure inside complex, matrixed organizations.


• Quantitative chops: comfortable building return on investment, budget, and capacity/demand models that hold up to executive scrutiny.


• Experience setting governance frameworks and operating standards at scale, including standards other teams are expected to follow.


• Leadership experience managing strategy and analyst focused team while driving accountability across functional leads without direct authority.


• A strong point of view on AI governance and risk management.


• Outstanding collaborator management skills: ability to connect operations, agency management, and leadership narrative

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer.

We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [e-mail].

AI Use Guidelines for Interviews:

Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $153,200 -- $299,700 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $207,000 - $299,700

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.