Director, Content Marketing

Thomson Reuters; Eagan (MN); On-site; USD 137,000 - 255,000; Full time

Benefits offered by this job

Hybrid Work Model

Career development and growth programs

Mental health days and wellbeing

Job summary

Thomson Reuters is seeking a senior editorial leader to shape the Legal Professionals content strategy and editorial voice. You will set the editorial agenda, guide content programs for CoCounsel, Westlaw, Practical Law, HighQ, and Noetica, and partner with Brand, Product Marketing, and Sales leadership to drive demand.

You’ll manage a team of writers, strategists, and producers, ensuring voice, accuracy, and AI-assisted production while expanding market impact and share of voice.

Qualifications

• 7+ years in content strategy and editorial leadership in B2B SaaS, professional services, or media.
• 3+ years leading and scaling a team.
• Strong editorial judgment and ability to rewrite ledes.
• Fluency with AI content tools and maintaining voice and accuracy.
• Comfort working with senior executives, including ghostwriting at their level.
• Fluency with content performance data and marketing analytics.
• Familiarity with CMS, content ops platforms, SEO/analytics tools, and AI-assisted production.
• Experience in legal, regulated, or professional services markets is a strong plus.

Responsibilities

• Define and execute editorial strategy for Legal Professionals portfolio.
• Create content that drives organic traffic and pipeline, including SEO and campaigns.
• Develop and manage content operating model, calendars, workflows, and distribution.
• Lead a team of writers, strategists, and producers and collaborate with internal and external partners.

Skills

Editorial strategy

Content for pipeline

Editorial leadership

AI content tools

Executive collaboration

Content performance analytics

CMS and content stack

Tools

CMS (Content Management System)

Workfront

Contently

Writer

SEO tools

Analytics tools

AI-assisted production

Job description

Summary of the role

The legal industry is in the middle of its most consequential technology shift in a generation. Generative AI is rewriting how lawyers research, draft, and advise, and the firms that get this right will define the next decade of legal practice. Thomson Reuters sits at the center of that shift.

This role leads the content engine behind that strategy. You’ll set the editorial agenda for our Legal Professionals business, shape how the market understands the future of legal work, and build the content programs that drive demand for CoCounsel, Westlaw, Practical Law, HighQ, and Noetica.

You’ll report to the VP of Revenue Marketing - Legal and Government, and partner closely with Brand, Product Marketing, Thomson Reuters Institute, Communications, Product, and Sales leadership. You’ll lead a team of writers, strategists, and producers.

About the Role

What you’ll own

• Editorial strategy. The themes, narratives, and point of view we bring to market across the Legal Professionals portfolio, grounded in deep customer understanding, commercial priorities, and a clear competitive read.
• Content that drives pipeline. Organic search and SEO, demand generation content for nurture and conversion, sales enablement, and integrated content for launches and campaigns.
• The content operating model. Editorial calendar, production workflows, distribution across paid, owned, earned, and partner channels, and the measurement framework that ties content to business outcomes.
• Team and partner network. A high-performing team of content leaders, writers, and producers, extending via relationships with our internal Studio, agency, and contributor network.

Outcomes you’ll drive in year one

• A defined editorial point of view that’s recognized in the market, measured through share of voice
• Measurable lift in organic traffic and content-influenced pipeline across the Legal Professionals portfolio.
• A content team and operating model that scales with the business, including a clear bar for AI-assisted production that protects voice, accuracy, and authority.

About You

• 7+ years in content strategy and editorial leadership at a B2B SaaS, professional services, or media company, with 3+ years leading and scaling a team.
• A track record of building original content programs that moved a market, not just produced volume. You can point to specific franchises and what they earned the business.
• Strong editorial judgment. You can read a draft, name what's wrong with it, and rewrite the lede yourself when needed.
• Fluency with AI content tools and a clear point of view on how to use them without flattening voice or eroding accuracy.
• Comfort working with senior executives, including extracting their point of view, ghostwriting at their level, and pushing back when needed.
• Fluency with content performance data and marketing analytics. You manage to numbers without losing the craft.
• Familiarity with the modern content stack: CMS, content operations platforms (Workfront, Contently, Writer), SEO and analytics tools, and AI-assisted production.
• Experience in legal, regulated, or professional services markets is a strong plus. If you don't have it, you've moved into a complex vertical before and gotten smart fast.

What's in it For You?

• Hybrid Work Model: We've adopted a flexible hybrid working environment for our office-based roles while delivering a seamless experience that is digitally and physically connected.
• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow's challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
• Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
• Making a Real-World Impact:We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws. Finally, Thomson Reuters offers the following additional benefits: optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan.Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The base compensation range varies across locations.Eligible office location(s) for this role include one or more of the following: New York City, San Francisco, Los Angeles, and/or Irvine, CA; McLean, VA; Washington, DC. The base compensation range for the role in any of those locations is $158,100 USD - $293,500 USD.For any eligible US locations, unless otherwise noted, the base compensation range for this role is $137,200 USD - $254,800 USD.Base pay is positioned within the range based on several factors including an individual's knowledge, skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs.This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance.

About Us

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.

We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.

Thomson Reuters makes reasonable accommodations for applicants with disabilities, including veterans with disabilities, and for sincerely held religious beliefs in accordance with applicable law. If you reside in the United States and require an accommodation in the recruiting process, you may contact our Human Resources Department [e-mail]. Disability accommodations in the recruiting process may include things like a sign language interpreter, making interview rooms accessible, providing assistive technology, or other relevant accommodations. Please note this email is not intended for general recruitment questions and we will promptly respond to inquiries regarding accommodations. More information on how to protect yourself from fraudulent job postings here. More information about Thomson Reuters can be found on thomsonreuters.com.