Director, Content

OMD; New York (NY); On-site; USD 145,000 - 150,000; Full time

Job summary

Omnicom’s Content Collective leads the strategic development and execution of bespoke content programs for blue-chip clients in a fast-paced environment. The Director of Content collaborates with the Group Director and cross-functional teams to maximize media investments and deliver measurable, integrated content solutions across platforms.

The role requires exceptional communication, project management, and a deep understanding of media, entertainment partnerships, and brand development.

Qualifications

• Minimum 8 years’ experience in content marketing or integrated partnerships.
• Excellent written and verbal communication and organizational skills.
• Ability to multi-task and manage complex work streams with tight deadlines.

Responsibilities

• Lead client-facing initiatives and provide strategic guidance to align content with business objectives.
• Develop partnerships with clients, agencies, and partners to deliver integrated content solutions.
• Oversee execution of content programs from contracts to post program analytics.
• Build relationships with senior client partners to communicate and mitigate executional challenges.

Skills

Content marketing

Integrated partnerships

Strategic partnership development

Client service

Project management

Education

Bachelor’s degree in communications, advertising, media or related field

Job description

Agency

Omd

Job Function

Media

Job Subfunction

Media Planning and Buying

Job Description

The Director of Content will be responsible for working with the Group Director of Content, and larger Content (The Content Collective) team, to manage the client & partner relationships, leveraging and maximizing all media investment to create custom media and content opportunities for clients. The ideal candidate will be meticulously organized, professional, dynamic, results-driven and enjoy a fast-paced environment that is evolving to meet the needs of our blue-chip clients. They will also be creative and culturally in-tune and curious.

Communication & project management skills are paramount, as well as a strong understanding of media and brand development. Working knowledge of the entertainment industry and production is nice to have but not required.

Responsibilities

Strategic & Functional Lead

• Serve as a client-facing lead, building trusted relationships and providing strategic guidance to ensure content initiatives align with business objectives and deliver measurable results
• Foster strong partnerships with clients, agency teams, and external partners to drive collaboration, align on priorities, and delivery integrated content solutions
• Develop and maintain strong relationships with clients, media partners, publishers, and internal cross-functional teams to drive successful campaign execution and business growth
• Implement TCC’s (The Content Collective) annual planning process and integrated calendar approach while ensuring alignment with other cross-functional agency teams and client partners
• Proactively seek out partners, platforms, technologies, and opportunities driven by brand objectives with media, studio, and independent creator channels to bring to the Group Director and team for consideration
• Effectively story tell and present POV via written materials (briefing strategies, partner briefs, recommendation decks, relevant Award submissions, etc.)
• Ensure the consistent implementation of proprietary tools to evaluate and recommend ideas
• Understand and implement approved measurement models to justify investment and quantify results from programs, working closely Marketing Sciences counterparts
• Consistently support the Group Director with various status updates and support materials to ensure successful communication with Media and Brand clients, as well as agency partners

Execution

• Oversee seamless execution of all custom content programs from contracts to project management to post program recaps and analytics – including running point on day-to-day execution of custom content programs
• Manage internal and external work streams and production process for assigned projects - Build strong relationships with senior level client partners to effectively communicate and mitigate any executional difficulties
• Manage various status updates and support materials to ensure successful communication with clients and agency partners on a consistent basis
• Serve as the lead point of contact for clients, media partners and integrated agency teams to oversee execution of multiple programs across a calendar year, while ensuring that deal terms are effectively translated into legal agreements
• Spearhead the development and oversee the activation of multi-platform distribution plans for programs across linear television, digital, social, as well as new emerging platforms and experiences
• Ensure pre, during and post program measurement and optimization plans align to KPIs and are in place for each program activation (in collaboration with Marketing Sciences team)

Team Management

• Reporting directly to the Group Director, partnering on strategic client initiatives, team priorities, and business objectives
• Manage, mentor, and develop direct report(s), driving performance excellence and professional growth

Thought Leadership

• Offer support to TCC Leadership on new business pitches and marketing collateral on an ad hoc basis; the ideal candidate should be willing and able to pitch in when needed
• Provide POV for clients and team members on new technologies and vendor partners

Qualifications

• Minimum 8 years’ experience in content marketing, integrated partnerships or strategic partnership development with a background in media.
• Superior written and verbal communication, interpersonal, and organizational skills, to handle multiple projects simultaneously under tight deadlines flawlessly.
• Highly organized, with the ability to multi-task and manage complex work streams, deadlines, and interactions with strategy team, creative partners, clients, and other external teams
• Successful track record in meticulous account management and superior client service
• Constant professional demeaner amongst colleagues and clients, from entry through executive levels
• Demonstrated ability to grow internal and stakeholder relationships across a wide range of teams to plan and drive business goals.
• Demonstrated ability to understand business challenges and formulate effective programs that improve business results. Deliver pre, during and post program measurement and optimization plans aligned to KPIs, translating goals into actionable and measurable programs with ability to communicate results to leaders.
• Proven success in custom concept development, production oversight, and working with major media companies and talent
• Ability to travel and work outside of business hours as needed
• A thorough understanding of marketing communication channels (including digital, paid social, and experiential).
• Bachelor’s degree (communications, advertising, media or related field preferred)
• $145,000-$150,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

$145,000-$150,000