Director, Commerce Experience

Arc RD

Minneapolis (MN)

On-site

USD 129,000 - 186,000

Full time

44 hours ago

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Benefits offered by this job

Paid Family Care for parents and other

Adoption, Surrogacy and Fertility aid

Pet adoption support

Employee Assistance Programs and well‑

Wellness reimbursements

Tuition Assistance

Flexible time off

Matching Gifts

Work Your World program

Diversity & Inclusion programs

Job summary

Arc, a Publicis Groupe retail agency, seeks a senior Commerce Media leader to shape retail media strategies, budgets and partnerships for CPG and retail clients.

You will collaborate with Arc CX, Business Leadership and agency partners to deliver data-driven insights, cross-channel campaigns and compelling POVs while mentoring teams.

Qualifications

Experience in retail strategy, tactical planning and partner management in retail/shopper marketing.
Current knowledge of Shopper Marketing (digital & traditional).
Understanding of first-, second- and third-party data for scalable commerce strategies.
Bachelor’s degree in advertising, marketing, or related media field preferred.
Strategic thinker with ability to lead day-to-day commerce media management.
Strong communication and leadership skills to influence cross-functional teams.

Responsibilities

Lead media strategies, budget forecasting and tacticals.
Develop insight-backed media strategies for CPG and retail clients.
Build annual budgets by category and brand; lead planning and insights.
RFPs and manage third-party vendors.
Collaborate with media agency partners to integrate national media and commerce.
Develop POVs on retail media opportunities and share with clients.
Mentor Arc CX team and business leadership.

Skills

Retail strategy

Tactical planning

Partner management

Shopper marketing

Data-driven decisions

Leadership experience

Communication skills

Education

Bachelor’s degree in advertising/marketing

Job description

Company Description

Arc is the lead shopper and retail agency within Publicis Groupe. In an era of unprecedented disruption, where the customers you seek actively resist brands like never before, everything we do is in service of making your brand irresistible. We call it Irresistible Commerce. And it starts by employing insights and data to uncover what’s standing in the way of growth. Then we deploy irresistible creative solutions to build connected shopping experiences that are personal, valuable and delightful for your customers. The results simultaneously drive brand sales and love. Helping us become WARC’s #1 Specialty Retail Agency with groundbreaking work recognized by Adweek, ANA Reggie Awards and Effies.

Job Description

You will be a part of a best-in-class commerce experience practice, pulling from the leading minds within Publicis Groupe s media agencies (Publicis Media, Spark, Starcom, and Performics).

This role will be critical in building distinct and industry-defining commerce media strategies at Arc while leveraging the tools and knowledge across Publicis Groupe. You will work cross-functionally with Arc s business leadership, strategy, creative/content, data/technology, and analytics teams to create commerce media solutions for major retail environments and omnichannel commerce ecosystems.

The ideal candidate understands how to navigate the dynamic and rapidly evolving commerce media landscape. You are a versatile media expert who specializes in building and advising on retail media strategies across search, onsite media, DSPs, and national media integration.

Utilizing your deep knowledge and experience across retail ecosystems, you will be responsible for integrating the appropriate media vehicles to deliver holistic marketing strategies that drive business outcomes including share growth, household penetration, and ROI.

The ideal candidate also has experience communicating with and presenting to executive-level stakeholders on a regular basis. You are able to conduct meetings and presentations, collaborate on marketing strategies, and influence cross-functional teams and partners.

The role demands a passion for educating internal teams on retail media capabilities and developing strategies that bring broad-reaching awareness channels and conversion-driving tactics into harmony while considering factors such as frequency, creative strategy, and consumer experience. The ideal candidate wants to lead and foster a collaborative and inclusive environment for all cross-functional teams.

Qualifications

You’re both a builder and connector by nature who thrives in a collaborative environment with an eye to problem-solving. You have an inviting personality that can effectively engage and influence a variety of audiences. You are passionate about the business & media and constantly looking for ways to innovate to improve and drive growth. A confident communicator who can break down complex data, details, and activation nuances for the internal teams and our clients. You have a proven track record of developing integrated strategies and plans which have resulted in incremental growth for your clients.

Experience & expertise doing retail strategy, tactical planning and partner management in the discipline of retail/shopper marketing, within an agency, retailer’s media organization or CPG’s trade or customer marketing department; 10+ years preferred, but not required

If no experience, willing to self learn, dig in from day 1 and seek answers through asking questions
Preferred buy not required: experience & expertise in retail media channels

Current knowledge of Shopper Marketing (digital & traditional)
Clear understanding of first, second, and third-party data and how to apply it within the commerce strategies; specifically, how to integrate key insights from an audience strategy into addressable media plans within a holistic integrated ecosystem
Bachelor’s degree in advertising, marketing, or related media field preferred
Strategic thinker in the development of commerce media strategy and management of day-to-day business
Adept at analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable recommendations
Sound decision‑making skills based in agency, client, and industry knowledge
Leadership experience both in direct reports and cross team leadership

Responsibilities

Lead media strategies & budget forecasting and tacticals

Lead the development of insight‑backed media strategies and tactical plans for consumer packaged goods (CPG) and retail‑focused clients.
Build client yearly budget breakout/forecast by category and brand
Lead annual planning and insights
RFP and manage all 3rd party vendors (manage service buys)

Connections Planning / Commerce path development

Work with media agency partners to develop strategies that integrate national media and commerce media for moments that matter across the year
Have an understanding of Roundel’s capabilities to track data that will help inform strategies on how to grow HHP, drive sales and new to brand

Data and Reporting

Work within Arc’s existing tools to derive insights‑backed plans for all commerce media campaigns across multiple retail channels.
Use data and post campaign reporting to plan
Construct Quarterly and post campaign reporting

Collaboration with Media Agency

Work with client’s hands on key media agency to collaborate on strategies, tacticals and reporting
Create an IAT environment that pushes strategic thought across audiences, channels, placements, etc.

Coach, partner and mentor

Advise & partner with your Arc CX team and Arc’s Business Leadership
Provide day‑to‑day leadership and mentoring to clients, commerce media team, creative team and national/brand commerce team

Commerce Media Leadership

Keep up to date with, and vet, emerging platforms and innovation trends specific to retail media platforms, technologies, industry regulations and regularly share new opportunities with our clients and agency. Creating thought leadership pieces and POVs
Develop and publish POVs internally and for our clients on the value of different media vehicles (strengths and weaknesses) at the retail level
Partner with the other Commerce Media team to share learnings and best practices
Work closely with the Arc Business Leadership team to support and develop best‑in‑class delivery of campaign reporting, insights and recaps

Benefits

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best‑in‑class wellness and benefits offerings include:

Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits.

Arc is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

Compensation Range: USD $129,485.00 - USD $186,060.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/2/2026.