Director, Brand Strategy

BGB Group; New York (NY); Hybrid; USD 140,000 - 175,000; Full time

Job summary

Join an innovative healthcare communications agency as a Director of Brand Strategy, where your blend of creativity and analytical skills will drive brand growth and strategic insights for healthcare clients. In this hybrid role, you'll collaborate with diverse teams to develop compelling brand strategies, conduct in-depth market analyses, and mentor team members. This position offers a unique opportunity to impact clients' branding and positioning in the healthcare sector while working in a dynamic and supportive environment. If you're passionate about branding and eager to make a difference, this role is perfect for you.

Qualifications

• 5-7 years of strategic experience in branding, preferably in an agency or consulting firm.
• Strong analytic, organization, and problem-solving skills.

Responsibilities

• Develop market, customer, and competitive analyses to inform brand strategies.
• Mentor team members and lead strategic client engagements.

Skills

Analytic Skills

Creative Thinking

Verbal Communication

Visual Communication

Problem-Solving

Education

Bachelor's Degree in Marketing or related field

5-7 years of related strategic experience

Job description

Our Agency

BGB Group is a healthcare communications agency that offers a wide range of services, including advertising, medical education, payer marketing, and consulting services. Known for excellence and professionalism, we’re hired as strategic and creative partners by our biopharmaceutical clients to drive category/brand awareness and growth.

Position Overview
PLEASE NOTE: This is a hybrid position requiring onsite collaboration. The role will be based out of our office located in New York City. All candidates must be willing to commute into the office on a regular basis.

As a Director, Brand Strategy, you will contribute to the development and implementation of strategies to build and grow brands of our healthcare clients and on new business opportunities. This role is ideal for individuals with a blend of right-brained curiosity and creativity and left-brained analytic skills. Your ability to think in these ways will be essential in interpreting market trends, competitor strategies, identifying brand opportunities, and helping to shape compelling brand strategies. People in this role will have a passion for branding, strong synthesis, verbal, and visual skills, and the ability to work collaboratively alongside team members from all different disciplines. You will be a primary contact with internal teams during the development of strategic/communications-oriented work and partner with clients. Specifically, the Director, Brand Strategy will be responsible for:

• Developing in-depth market, customer and competitive analyses
• Uncover customer insights
• Identifying key questions, issues/opportunities and insight areas
• Assist in developing POVs on brand and category dynamics
• Serve as the internal team “expert” for planning and developing strategy and communications
• Play a key role in the planning and execution of strategic client engagements
• Growing involvement and leadership in such projects as building brand positioning and crafting creative briefs that clearly articulate strategy and inspire creative teams
• Assist on new business pitches and participate in client presentations
• Mentoring or managing team members

The ideal Director, Brand Strategy has 5-7 years of related strategic experience, either in an agency or at research/consulting firm. They will exhibit analytic and organization skills, able to discern and capture important ideas. They are not afraid to take on new tasks/deliverables and exhibit strong problem-solving skills in all that they do. They have a developing sense of the right questions to ask and when to ask them. They are developing a sense of strategic possibilities and decision making. They communicate effectively and persuasively, both verbally and in writing. They are aware of their strengths and areas for growth and bring a desire to grow their overall strategic planning skill set.

Salary range: $140,000 - $175,000

The salary range provided represents what a potential hire may expect to earn in this role at BGB. Actual salary decisions will be influenced by several factors that we use to determine overall fit, including experience (both direct and indirect), education, training, demonstrated qualifications, and organizational need. Salary is only one component of the total rewards package offered at BGB Group.

BGB Group is an equal opportunity employer. All applicants will be considered without regard to race, color, religion, sex, age, national origin, citizenship status, sexual orientation, disability, veteran status or any category or class of person protected by law.

Seniority level

• Not Applicable

Employment type

• Full-time

Job function

• Brand Strategy