Director, Brand Strategy

Razorfish Health; New York (NY); Hybrid; USD 107,000 - 171,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability insurance

401(k) plan

Paid time off

Job summary

Razorfish Health in the United States seeks a Director of Brand Strategy to uncover breakthrough customer insights and translate them into marketing ideas for a major RFH client. This role sits in the brand strategy organization and reports to the VP, Group Strategy Director.

The Director will be an insightful leader who supports client priorities with deep research insights and market awareness. The role requires guiding brand growth through segmentation, analytics, and compelling storytelling,

Qualifications

• Bachelor’s degree required, preferably within business, advertising, marketing, communications, psychology, or related field.
• 7+ years of experience in marketing, brand strategy, or related roles.
• Comfort with oncology or high science; oncology experience not required.
• Knowledge of brand strategy frameworks and ability to translate into actionable recommendations.
• Familiarity with segmentation, analytics and media research tools is a plus.
• Strong customer insight skills and ability to understand audience motivations.
• Ability to distill complex research into actionable insights.
• Independent problem solver who collaborates across functions.
• Inspirational leadership in pharmaceutical marketing.

Responsibilities

• Synthesize market research to identify insights guiding brand strategies and marketing ideas.
• Identify high-impact opportunities to drive brand growth.
• Develop clear creative briefs with strategic insights and business rationale.
• Manage the annual brand planning process.
• Lead workshops to generate new thinking and improved strategies.
• Foster collaboration across disciplines to enable teamwork.
• Monitor trends in healthcare, pharma, and medical industries.
• Mentor junior strategists/planners.

Skills

Brand strategy

Market research

Leadership

Cross-functional collaboration

Analytics awareness

Communication & writing

Education

Bachelor’s degree

MBA (plus)

Tools

Analytics tools

Job description

Company Description

What took you so long?! We’ve been waiting for you. Yep, you read that right. We are looking for you to bring your authentic self to work every day because we know that it’s not what you do that makes you different; it’s how you do it that makes you truly unique. And we’re not just saying it, our people think that too—helping us to be named an Ad Age Best Place to Work in 2022.

Company Description

What took you so long?! We’ve been waiting for you. Yep, you read that right. We are looking for you to bring your authentic self to work every day because we know that it’s not what you do that makes you different; it’s how you do it that makes you truly unique. And we’re not just saying it, our people think that too—helping us to be named an Ad Age Best Place to Work in 2022.

We know you are not your resume; we understand you are not your work, and we respect that you are so much more than a job description. You are you.

We’re interested in you—are you interested in us? Keep reading, and let us know.

At Razorfish Health, we are fueling the practice of modern medicine. RFH is built for the modern age of medicine. We have a deep commitment to science, technology, and innovation to help health care providers and patients make better connections for better outcomes. Our focus is on future trends and disruptors that will shape how medicine is practiced today, creating a healthier tomorrow.

We support that promise with 300+employees across three office locations in New York City // Philadelphia // Chicago and many remote employees. We have 12 team members with MDs, PharmDs, or PhDs, and 5 of the top 8 pharma companies on our roster.

Overview

The Director, Brand Strategy is the lead for uncovering breakthrough customer insights and translating them into marketing ideas for a major RFH client. This role is part of the brand strategy organization, and reports to the VP, Group Strategy Director. The Director will be an insightful and collaborative standout colleague who supports client priorities with deep research insights, a keen awareness of the competitive set, and an understanding of target audience needs and perspectives.

Responsibilities

• Synthesize market research to identify unique insights that will inspire and guide the development of innovative brand strategies marketing ideas.
• Identify high-impact opportunities to drive brand growth.
• Develop clear creative briefs with focused strategic insights and business rationale
• Manage the annual brand planning process.
• Support in leading and facilitating workshops to generate new thinking and improved business strategies
• Build productive collaboration and enable successful teamwork across fields.
• Remain on top of trends in healthcare, pharma and the medical industry.
• Manage and mentor junior strategists/planners.

Qualifications

• Bachelor’s degree required, preferably within business, advertising, marketing, communications, psychology, or related field. MBA a plus.
• At least 7 years’ experience in marketing, brand strategy, or strategic services organizations (e.g., advertising agency brand strategy group, management consulting, brand strategy firm, or pharmaceutical company in a marketing role).
• Comfort with the oncology space or high science, HCP oncology experience not required.
• Strong awareness of brand strategy frameworks and process, with the ability to create compelling recommendations to drive business objectives.
• Familiarity with segmentation, analytics, and media research tools is a plus.
• Exceptional customer insight skills and intuitive ability to understand audience motivations.
• Ability to distill complex research into actionable insights.
• An ability to integrate multiple perspectives.
• Strong communication, writing, and influence skills.
• An independent problem solver who works well in a collaborative, cross-functional environment.
• Inspirational leadership style and a passion for pharmaceutical marketing.

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $106,780.00 - USD $170,937.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/7/2026.