Director, Brand Marketing & Programming

Seaport Entertainment Management, LLC; United States; On-site; USD 140,000 - 175,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401(k) match

Life insurance

Paid time off

Free meals for employees

Employee discounts

Referral bonus

Job summary

Seaport Entertainment Group is seeking a Director of Brand Marketing & Programming to lead strategy and execution for the Seaport neighborhood in Lower Manhattan. You will own tactical planning, partner management, and reporting to drive awareness and revenue for owned and tenant businesses.

Ideal candidates have 8+ years in marketing/communications, strong leadership, and a track record of cross-functional collaboration.

Qualifications

• 8+ years in marketing & communications
• Bachelor's degree preferred
• Strong leadership and cross-functional collaboration
• Excellent organization and project management
• Agile methodologies experience
• Flexible hours for events

Responsibilities

• Drive awareness, visitation and top-line revenue for owned & tenant businesses through a mix of always-on and initiative-specific messaging and programming.
• Own agency relationships with the PR, Paid Media and Influencer Agencies of Record and guide strategy and execution.
• Act as community development manager for the Seaport and build initiatives with local stakeholders to drive neighborhood loyalty and revenue.
• Plan and execute neighborhood-wide programming with strategic partners and owned businesses to meet break-even objectives.
• Build content and messaging strategies positioning the Seaport as a must-visit destination.
• Oversee owned social media channels and establish influencer partnerships across owned businesses.
• Own budget accountability, track marketing spend, and review monthly P&Ls with stakeholders.
• Contribute to weekly, monthly, quarterly and annual reporting and to the annual marketing strategy and budget planning.

Skills

Digital marketing

Communications

Events management

Community management

Team leadership

Project management

Agile methodologies

Analytics & KPIs

Education

Bachelor's degree

Job description

About The Role

The Director, Brand Marketing & Programming reports to the SVP, Marketing and leads brand marketing and programming strategy & execution for the SEG-managed business in the Seaport neighborhood in Lower Manhattan - building strategy and directly owning tactical planning, execution and reporting for neighborhood-wide initiatives.

What You Will Do

Drive awareness, visitation and top-line revenue for owned & tenant businesses through a mix of always-on and initiative-specific messaging and programming - spanning earned media/PR, paid & digital marketing, community & tenant partnerships, neighborhood-wide events/campaigns and social media, including influencer partnerships.

Own agency relationships with the PR, Paid Media and Influencer Agencies of Record - guiding strategy and holding internal and external partners accountable for strong execution and continuous visibility.

Act as community development manager for the Seaport, building initiatives with local residential and commercial buildings, tourism stakeholders and community partners to drive neighborhood loyalty, awareness and revenue.

Plan and execute neighborhood-wide programming with strategic partners, community stakeholders and owned businesses, defining and achieving break-even programming objectives.

Build content and messaging strategies positioning the Seaport as a must-visit destination, supporting owned businesses, tenants, partners and initiatives to drive awareness, intent and conversion.

Oversee owned social media channels (resources, strategy and messaging) and establish influencer partnership strategies across owned businesses with external agencies.

Own budget accountability, including tracking marketing spend, maintaining the marketing invoice tracker, sharing monthly accruals on time, and reviewing monthly P&Ls with accounting and business stakeholders.

Contribute to weekly, monthly, quarterly and annual reporting - including bi-weekly marketing department updates, monthly press recaps, quarterly campaign performance analysis and annual marketing performance.

Contribute to, and own a piece of, annual marketing strategy and budget planning, tying owned pieces of those strategies and budgets to business performance goals.

About You

Experience with digital marketing, communications, events and/or community management preferred 8+ years of relevant experience in marketing & communications Bachelor's degree preferred Experience leading a team and cross-functional collaboration strongly preferred Strong leadership and strategic insight, proactive communication, problem solving, strong project management, prioritization and collaboration skills, and the ability to constantly evolve as a team player Experience working with several unique disciplines and stakeholders (internal & external) including social media, paid & earned media, digital marketing, event production, strategic partnerships, community engagement, legal, accounting and IT In-depth knowledge of best practices, new technologies and analytics/reporting to show KPIs driven by marketing initiatives Strong critical thinking, with the ability to build tactical plans that execute against business objectives Excellent organization and project management skills, able to juggle multiple deadlines at once Proactive and flexible to meet the needs of a fast-paced environment Expert in prioritization and agile working methodologies Flexibility to work non-standard hours for events - including mornings, evenings and some weekends - as dictated by business needs.

Compensation

Compensation range: 140,000 - 175,000 per year

Our Benefits

• Medical, dental & vision coverage
• 401(k) with company match contributions
• Life insurance coverage
• Generous paid time off policy
• Free family meal
• 50% employee discount at our businesses
• A robust employee referral bonus program

Growth Opportunities

To us, your career is more than a job-its a journey. Whether you're just starting your career or looking to take the next step, you'll have access to diverse experiences within restaurants, entertainment, sports, retail, and hospitality to gain exposure across different industries and roles. Our goal is to promote from within, offering mentorship, collaboration, resources and clear paths to advancement as you build valuable skills. In our culture, growth isn't just encouraged-it's expected, and we're here to support you every step of the way.

Notice to Third Party Agencies

Please note that The Seaport Corporation does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Fee Agreement, SEG will not consider or agree to payment of any referral compensation or recruiter fee. In the event a recruiter or agency submits a resume or candidate without a previously signed agreement, Seaport explicitly reserves the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Seaport Corporation. This job description is not meant to be an "all-inclusive" list of the duties and responsibilities of this job. Other related duties and responsibilities may be assigned. The Seaport Corporation reserves the right to change or modify job duties as necessary based on business necessity.

About Seaport Entertainment Group

Seaport Entertainment Group is a premier entertainment & hospitality company formed to own, operate and develop a unique collection of assets positioned at the intersection of entertainment and real estate. Seaport Entertainment Group's focus is to deliver unparalleled experiences through a combination of restaurant, entertainment, sports, retail and hospitality offerings integrated into one-of-a-kind real estate that redefines entertainment and hospitality. Our assets include the Seaport neighborhood in Lower Manhattan, the Las Vegas Aviators® Triple-A Minor League Baseball team and Las Vegas Ballpark, an ownership stake in Jean-Georges Restaurants.