Director, Brand & Market Authority Programs

RELX INC; Philadelphia (Philadelphia County); On-site; USD 104,000 - 173,000; Full time

Job summary

RELX INC is seeking a Director of Brand & Market Authority Programs within the Academic & Government marketing team. The role focuses on activating thought leadership to elevate the company's market authority, engaging Academic Leaders, Funders, and Librarians, and collaborating with Content Marketing and Creative teams to turn expertise into impactful programs.

You will work across owned, paid, and earned media to strengthen brand visibility and performance across the customer lifecycle,

Qualifications

• Deep experience in campaign, content, or demand generation marketing.
• Proven ability to design scalable programs, frameworks, and measurement approaches.
• Strong experience operating in complex, matrixed environments.
• Excellent stakeholder leadership and ability to influence without authority.
• Strong commercial, martech, and performance measurement fluency.

Responsibilities

• Lead strategy, delivery, and performance of channel activation for thought leadership programs through direct individual contribution and influence
• Design and evolve scalable program frameworks, best practices, processes, engagement models, and measurement approaches
• Drive cross-functional alignment for marketing channel activation strategies across Research Marketing, Global Communications, and Research Networks
• Provide mentorship and guidance to Managers and Senior Managers, offering direction, coaching, and quality oversight
• Report into the VP of Demand & Lifecycle Marketing
• Deliver activated A&G thought leadership programs that increase visibility, reach, and influence
• Drive engagement with institutional decision-makers and growth in engaged audiences and contacts
• Ensure consistent brand voice, messaging, and positioning across campaigns

Skills

Campaign experience

Thought leadership

Brand strategy

Stakeholder management

Martech & measurement

Job description

London Wall

Dayton, OH

Alpharetta, GA

Amsterdam

Oxford Nielsen House

London Strand

Cambridge, MA

Philadelphia, PA

New York, NY

Full time

R114540

Do you enjoy building scalable marketing programs, influencing across complex stakeholder groups, and turning expertise into meaningful market impact?

Are you looking for an opportunity to shape how a global leader in research engages and influences key audiences through thought leadership?

About our Team

Our Academic & Government team helps our communities accelerate knowledge for a better world by helping to establish, discover and advance knowledge. We do this by turning scientific discoveries into peer reviewed knowledge, hosting the world’s richest corpus of knowledge, allowing users to unlock insights from content and by measuring the quality and impact of research - turning insights into outcomes.

About the Role

If you are a senior marketing strategist with a passion for thought leadership, brand building, and executing programs at a global scale, this role is for you.

As part of Elsevier's Research Marketing organization serving the Academic & Government markets, the Director of Brand & Market Authority Programs owns the channel activation of Elsevier thought leadership for key audiences such as Academic Leaders, Funders and Librarians, strengthening brand visibility, credibility, and market authority while supporting performance across the full customer lifecycle. You will work closely with Content Marketing and Creative teams, business leadership, and subject matter experts to turn brand building ideas and expertise into thriving programs that reach and engage audiences across owned, paid and earned media channels.

Responsibilities

• Lead strategy, delivery, and performance of channel activation for thought leadership programs through direct individual contribution and influence

• Design and evolve scalable program frameworks, best practices, processes, engagement models, and measurement approaches

• Drive cross-functional alignment for marketing channel activation strategies across Research Marketing (Audience, Global Campaigns, Lifecycle, and Digital Ops), Global Communications, and Research Networks

• Provide mentorship and guidance to Managers and Senior Managers, offering direction, coaching, and quality oversight

• Report into the VP of Demand & Lifecycle Marketing

• Deliver activated A&G thought leadership programs that increase visibility, reach, and influence

• Drive engagement with institutional decision-makers and growth in engaged audiences and contacts

• Ensure consistent brand voice, messaging, and positioning across campaigns

Requirements

• Deep experience in campaign, content, or demand generation marketing

• Proven ability to design scalable programs, frameworks, and measurement approaches

• Strong experience operating in complex, matrixed environments

• Excellent stakeholder leadership and ability to influence without authority

• Strong commercial, martech, and performance measurement fluency

Work in a Way That Works for You

We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance, and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

Working Pattern

Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive.

About the Business

A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.

If performed in New York City, the base pay range is $103,900 - $173,300.U.S. National Base Pay Range: $86,600 - $144,400. Geographic differentials may apply in some locations to better reflect local market rates.

If performed in NLD Amsterdam (Radarweg), the base pay range is €100,400 - €167,300.

This job may be subject to a collective labor agreement in the Netherlands. Please consult with the hiring team for further details.

We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here (https://www.relx.com/careers/join-us/benefits) to access benefits specific to your location.

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We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.

USA Job Seekers:

EEO Know Your Rights.

RELX is a global provider of information-based analytics and decision tools for professional and business customers, enabling them to make better decisions, get better results and be more productive.

Our purpose is to benefit society by developing products that help researchers advance scientific knowledge; doctors and nurses improve the lives of patients; lawyers promote the rule of law and achieve justice and fair results for their clients; businesses and governments prevent fraud; consumers access financial services and get fair prices on insurance; and customers learn about markets and complete transactions.

Our purpose guides our actions beyond the products that we develop. It defines us as a company. Every day across RELX our employees are inspired to undertake initiatives that make unique contributions to society and the communities in which we operate.