Director, Brand Insights - Rare Neurology

Otsuka America Pharmaceutical Inc.; Honolulu (HI); Remote; USD 186,000 - 279,000; Full time

Job summary

Otsuka America Pharmaceutical Inc. is seeking a Director of Brand Insights to lead market research, analytics, and competitive intelligence for a US rare disease asset. This role reports to the Business Analysis team and drives launch preparation with a player/coach approach.

The director will own the insight plan, manage budget/resources, and collaborate with Brand, Market Access, Field Enablement, Sales, and Medical Affairs to influence decisions and drive brand performance in the US.

Qualifications

• Minimum 10 years of progressive experience in customer insights and analytics in pharma or related consulting.
• Rare disease experience is critical; immunology, neurology, nephrology, oncology are a plus.
• Experience driving insights in both launch and inline US.
• Minimum 3 years leading a team.
• Bachelor’s degree in business, statistics, economics, life sciences, or related field.

Responsibilities

• Lead primary market research, competitive intelligence, and business analytics for the relevant asset, focusing on launch preparation.
• Develop and own the insight plan for the asset, managing budget and resources.
• Collaborate with marketing, sales, Medical Affairs, and Global teams to influence decisions.
• Design and implement insights generation to address patient/customer needs and drive brand performance.

Skills

Analytical skills

Insights generation

Primary/secondary data integration

People management

Budget ownership

Leadership

Cross-functional collaboration

Launch experience

Rare disease launches

Data sources (prescriber/payer)

Creative/problem solving

Interpersonal communication

Relationship building

Education

Bachelor’s degree in Business/Statistics/Economics/Life Sciences/Computer Science

Job description

Remote

Full time

R12686

The Director Brand Insights role is a leadership position designed to support the customer & market information/insights needs of the US Rare Disease Business Unit and Brand Teams. This role is a member of the Business Analysis team, primarily supporting the relevant rare asset.

The Director Brand Insights position is responsible for leading the primary market research, competitive intelligence, and business analytics for the relevant rare asset, with a particular focus on launch preparation.

The Director, Brand Insights is expected to function as a player/coach and contribute to the design and implementation of actionable insights generation that influences business decisions that add value, address patient/customer needs, and that drive brand performance in the US.

Additionally, the Director, Brand Insights is expected to develop and own the insight plan for the relevant asset while managing the related budget and resources to drive execution. The primary stakeholders for the Director, Brand Insights, include the relevant asset brand team, Market Access Marketing, Field Enablement, Sales, Medical Affairs, Field Enablement and Global.

The position requires competency in primary research, business analytics and performance management, as well as leadership and collaboration with marketing and sales partners.

Knowledge and Skills Required:

• Strong analytical skills and insights generation expertise.

• Demonstrated experience and expertise integrating primary and secondary data into synthesized information and insights.

• Strong people management, budget ownership and coaching skills to drive insight plan, team and enable optimal performance.

• Experience in rare or nano rare disease launches and/or management

• Knowledge of and experience working with secondary data, including prescription data, patient-level data, sales data, and payer data.

• Ability to think creatively and innovatively in solving complex business problems and to apply solutions to drive actionable results.

• Exceptional interpersonal and communication skills.

• Proactively takes ownership of building internal relationships with colleagues and mastering cultural standards.

• Demonstrated ability to collaborate effectively with cross functional partners and to influence decision making.

Education/Experience:

• Minimum of 10 years’ progressive experience in customer insights and analytics in the pharmaceutical industry or related consulting experience.

• Rare disease experience is critical. Experience in immunology, neurology, nephrology, oncology a plus.

• Experience driving insights in both the launch and inline phase in the United States

• Minimum of 3 years leading a team

• Bachelor’s degree in business, Statistics, Economics, Life Sciences, Computer Science, or a related field.

#LI-Remote

Competencies

Accountability for Results -

Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.

Strategic Thinking & Problem Solving -

Make decisions considering the long-term impact to customers, patients, employees, and the business.

Patient & Customer Centricity -

Maintain an ongoing focus on the needs of our customers and/or key stakeholders.

Impactful Communication -

Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.

Respectful Collaboration -

Seek and value others’ perspectives and strive for diverse partnerships to enhance work toward common goals.

Empowered Development -

Play an active role in professional development as a business imperative.

Minimum $186,489.00 - Maximum $278,875.00, plus incentive opportunity: The range shown represents a typical pay range or starting pay for individuals who are hired in the role to perform in the United States. Other elements may be used to determine actual pay such as the candidate’s job experience, specific skills, and comparison to internal incumbents currently in role. Typically, actual pay will be positioned within the established range, rather than at its minimum or maximum. This information is provided to applicants in accordance with states and local laws.

Application Deadline : This will be posted for a minimum of 5 business days.

Company benefits: Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits.

Come discover more about Otsuka and our benefit offerings; https://ah-prod.com/multi/videoplayer/player.html?v=6385356920112 .

Join Our Talent Community: Stay connected with Otsuka by joining our Talent Community. Tell us about your interests, and we’ll notify you about future opportunities that align with your background. https://community.hireez.com/cielo-otsuka/82cb3591

Disclaimer:

This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.

Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will be given consideration for employment without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation, if you are unable or limited in your ability to apply to this job opening as a result of your disability. You can request reasonable accommodations by contacting [e-mail] .

Otsuka Pharmaceutical Co., Ltd. is a global healthcare company with the corporate philosophy: “Otsuka–people creating new products for better health worldwide.” In the U.S., Otsuka is comprised of two companies, Otsuka America Pharmaceutical, Inc., and Otsuka Pharmaceutical Development & Commercialization, Inc., that share a deep commitment to the development and commercialization of innovative products in the spaces of neuroscience, nephrology, and digital medicine.

Driven by our purpose to defy limitation, so that others can too, we have an unwavering belief in doing more and transcending expectations. In going above and beyond—under any circumstances—for patients, families, providers, and for each other. It’s this deep-rooted dedication that drives us to uncover answers to complex, underserved medical needs, so that patients can push past the limitations of their disease and achieve more than they thought was possible each and every day.

OPDC and OAPI are indirect subsidiaries of Otsuka Pharmaceutical Company, Ltd., which is a subsidiary of Otsuka Holdings Co., Ltd. headquartered in Tokyo, Japan. The Otsuka group of companies employed 34,400 people worldwide and had consolidated sales of approximately USD 14.2 billion in 2023.

We invite you to explore our open positions for an opportunity to join our 2,200 colleagues in the U.S. whose passion for our mission and pride in our company have earned us certification as a Great Place to Work by the Great Place to Work Institute.