Director, Brand Creative — AI-Driven Vision

Smoothie King (SKFI); Coppell (TX); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Great benefits package

Free smoothies

Flexible work schedules

Office lunches and parties

Monthly fitness challenges

Free gym access

Job summary

Smoothie King seeks a Director of Brand Creative to lead the in-house design and copywriting team, guide agency partners, and own the creative vision across channels. You will champion AI tools to expand output and act as a strategic right hand to the VP, Brand.

You will manage brand integrity, drive new programs, and collaborate with Marketing, R&D, and other departments to translate promotions into compelling visual content. A strong portfolio and leadership experience are essential.

Qualifications

• Bachelor’s degree in art, graphic design, marketing, or a related field (or equivalent work experience).
• 7+ years proven experience in graphic design or brand creative, with a strong portfolio showcasing your work.
• 5+ years experience in a creative leadership or managerial role, including experience directing outside creative agencies.
• Hands-on experience with AI creative tools/platforms strongly preferred, or a demonstrated track record of quickly learning and championing new creative technology.
• Experience with video and editing highly preferred.
• Personal passion for health and fitness is a plus.

Responsibilities

• Genuine experience with, or strong curiosity for, AI creative tools and platforms, and how they can expand creative production, testing, and versioning.
• Proven creative leadership: comfortable making brand and creative decisions, not just executing direction from others.
• Excellent communication and interpersonal skills, with the ability to influence and present to senior leadership.
• Strong understanding of design principles, typography, and color theory, with working proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Experience directing external creative agencies as a strategic, collaborative partner, not just managing deliverables.
• Ability to build and sustain team culture, morale, and pride in the work, while managing a fast-paced environment and competing priorities.
• Promote the culture, values, and mission of Smoothie King.

Skills

Creative leadership

AI tools

Brand direction

Agency management

Adobe Creative Suite

Strategic collaboration

Education

Bachelor's degree in design/marketing

Tools

Video editing

AI platforms

Job description

Smoothie King seeks a Director of Brand Creative to lead the in-house design and copywriting team, guide agency partners, and own the creative vision across channels. You will champion AI tools to expand output and act as a strategic right hand to the VP, Brand.

You will manage brand integrity, drive new programs, and collaborate with Marketing, R&D, and other departments to translate promotions into compelling visual content. A strong portfolio and leadership experience are essential.