Director, Brand & AI-Driven Creative Systems

WEKA; United States; On-site; USD 150,000 - 190,000; Full time

Job summary

WEKA seeks a Director, Brand and Creative to set the creative direction for WEKA's global presence and build AI-driven production workflows for high-volume, on-brand output. You will lead a hands-on, player-coach team that crafts visual identity, brand systems, and film assets while teaching others to produce quality work at scale.

You will own templated templates, guardrails, and self-serve tooling to empower teams across WEKA to deliver on-brand content quickly and at a high standard.

Qualifications

• 10+ years in brand, design, or creative leadership experience at or with technology companies
• 5+ years leading in-house creative teams
• Hands-on fluency in AI-assisted design, video and production tooling

Responsibilities

• Own the development of WEKA's visual identity, design language, and brand system across web, video, campaigns, events, launches, social, and executive moments
• Concept, direct, and personally produce brand films, campaign creative, and launch assets from brief to final delivery
• Build and run a high-volume creative production engine with intake, prioritization, sequencing, and tiered review workflows
• Design and deploy AI-enabled production workflows across design, video, and content adaptation
• Lead, coach, and develop an in-house creative team, and direct agency and freelance partners
• Enable the whole company to create: templates, self-serve tooling, training, guardrails
• Measure creative throughput, cycle time, and on-time launch delivery; use data to improve the system
• Partner with marketing leadership to translate corporate narrative and campaign strategy into distinctive, high-craft creative

Skills

Brand leadership

Creative direction

Team leadership

Brand systems

AI-assisted design

Production workflows

Video production

Education

Bachelor's degree in a relevant field

Tools

AI design tools

Video editing software

Brand governance systems

Job description

WEKA seeks a Director, Brand and Creative to set the creative direction for WEKA's global presence and build AI-driven production workflows for high-volume, on-brand output. You will lead a hands-on, player-coach team that crafts visual identity, brand systems, and film assets while teaching others to produce quality work at scale.

You will own templated templates, guardrails, and self-serve tooling to empower teams across WEKA to deliver on-brand content quickly and at a high standard.