Director, Audience Data & Platforms

Publicis Groupe Holdings B.V; New York (NY); On-site; USD 135,000 - 217,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability insurance

401K

Parental leave

Family care leave

Tuition reimbursement

Flexible time off

Job summary

Spark Foundry, part of Publicis Groupe, is seeking a Director, Data & Platforms to lead global data governance for a major client. You will supervise Security, Privacy and AI review processes across 15+ media partners, coordinate inputs and deliverables, and ensure compliant data sharing and architectures for both technical and non-technical stakeholders.

This client-facing role requires deep knowledge of the media/data ecosystem, pixel/server-side signals, first-party audiences, and

Qualifications

• 8+ years of experience in digital media, advertising technology, data platforms, media operations or data governance.
• Deep understanding of pixels/server-side signals, first-party audiences, mobile app measurement and data sharing.
• Experience navigating data governance, privacy, security, technology or AI review processes is preferred.
• Ability to create, interpret and confidently present data flow and architecture diagrams.
• Strong written and verbal communication skills with ability to explain technical concepts to diverse audiences.
• Excellent project management skills and ability to manage multiple workstreams with deadlines.
• Ability to work independently with limited oversight and maintain attention to detail.
• Strong client-facing presence and comfort collaborating with stakeholders.
• Knowledge of the broader adtech/martech ecosystem.

Responsibilities

• Own governance for Security, Privacy and AI Review processes across 15+ media partners.
• Oversee end-to-end risk assessments for existing and new partners.
• Manage data-sharing reviews including Pixel/SSF, mobile data sharing and first-party audiences.
• Gather inputs like data retention, cross-border transfers, AI governance and safeguards.
• Collaborate with client and partner teams to complete questionnaires on time.
• Develop reusable materials: data flow diagrams, security references and diagrams.
• Create educational materials for Legal, Security, Privacy and Technology stakeholders.
• Support regional teams with reference materials and guidance.
• Provide regular progress updates to Global Media and regional teams.
• Operate independently with strong governance across concurrent reviews.

Skills

Digital media

Advertising tech

Data governance

Project management

Job description

Company description

Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world’s most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA. Spark Foundry’s start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media’s powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we “Bring HEAT to Brands.” No other agency possesses the expertise that we do to address today’s most pressing challenges to drive business transformation through media.

Overview

The Audience Design team is at the core of what we do at Spark Foundry. The Data & Platforms team brings deep expertise across advertising technology, data management and data-driven marketing, enabling a data-first approach throughout planning and buying.

The Director, Data & Platforms will lead global media data governance support for a key global client, providing governance and stewardship across the clients Security, Privacy and AI Review processes for 15+ media partners. This is a highly client-facing role that requires the ability to connect media use cases with technical, privacy, security and legal requirements, while independently managing a significant volume of partner reviews from intake through approval.

The Director will work directly with media partners and client stakeholders to enable compliant data sharing for existing and priority global media partners. The role requires strong knowledge of the media and data ecosystem, including pixel/server-side signals, mobile app measurement and first-party audience sharing, as well as the ability to produce and explain data flow and architecture diagrams to both technical and non-technical audiences.

Responsibilities

• Provide governance and stewardship for clients Security, Privacy and AI Review processes across 15+ media partners.


• Oversee end-to-end Security, Privacy and AI Risk Assessment submissions for existing media partners and new priority global media partners.


• For each partner, manage the full review process for three data-sharing requirements: Pixel/SSF, mobile app data sharing and first-party audience sharing.


• Work with media partners to gather required inputs, including data retention policies, cross-border transfer details, AI-use governance and safeguards.


• Partner with client Security, Privacy and Technology teams to complete questionnaires and submissions accurately, on time and in accordance with established SLAs.


• Develop reusable supporting materials, including data flow diagrams, architecture diagrams, security review reference numbers and other regularly requested documentation.


• Create educational materials grounded in media use cases to support discussions with Legal, Security, Privacy and Technology stakeholders.


• Support continent teams with reference materials, diagrams, media use cases and practical guidance.


• Provide regular progress updates to the Global Media team and continent teams, clearly communicating status, risks, dependencies and next steps.


• Operate independently with limited oversight while maintaining strong project governance across a high volume of concurrent partner reviews.

Client Responsibilities

• Own day-to-day communication and coordination with client stakeholders and media partners for the assigned governance workstream.


• Translate technical media and data practices into clear language for technical and non-technical clients, partners and cross-functional teams.


• Create and present data flow and architecture diagrams, supporting documentation and media-specific educational materials.


• Guide stakeholders through security, privacy and AI review requirements while maintaining momentum against agreed timelines and SLAs.


• Communicate progress, open questions, risks and required decisions to Global Media and continent teams.

Management Responsibilities

• Independently manage the workstream, priorities, documentation and partner follow-ups with limited oversight.


• Coordinate deliverables across media partners and clients Security, Privacy, Technology, Legal, Global Media and continent teams.


• Establish templates and repeatable processes that improve consistency, efficiency and readiness across partner submissions.


• Escalate risks or blockers promptly and recommend practical paths to resolution.

Qualifications

• 8+ years of experience in digital media, advertising technology, data platforms, media operations, data governance or a related discipline; qualified Associate Director-level candidates may also be considered.


• Deep understanding of how digital media works and why data is used across the ecosystem, particularly pixels/server-side signals, first-party audiences, mobile measurement partners and mobile app data sharing.


• Experience navigating data governance, privacy, security, technology or AI review processes is strongly preferred.


• Ability to create, interpret and confidently present data flow and architecture diagrams.


• Strong written and verbal communication skills, with the ability to explain technical concepts in ordinary terms to both technical and non-technical audiences.


• Excellent project management skills and demonstrated ability to manage multiple partner workstreams, dependencies, documentation requirements and deadlines.


• Ability to work independently, maintain attention to detail and drive work forward with limited oversight.


• Strong client-facing presence and confidence working with experienced client, partner, Legal, Security, Privacy and Technology stakeholders.


• Working knowledge of the broader adtech/martech ecosystem, including audience activation, identity, data management platforms, customer data platforms, DSPs, ad servers, measurement and related platform integrations.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $135,375.00 - USD $216,684.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/15/2026.