Director, Advertising Product Development

Charter Communications; Los Angeles (CA); On-site; USD 124,000 - 200,000; Full time

Job summary

Charter Communications (Spectrum Reach) seeks a Director to lead the development of automated ad decisioning and serving capabilities, including programmatic advertising and self-service campaign management. You will report to the VP, Advertising Product Management in a matrixed environment.

This senior role owns strategy, product definition, vendor assessments, and cross-functional execution to drive revenue growth across platforms.

Qualifications

• At least 5 years of Product Mgmt/Development experience.
• Strong understanding of Programmatic (DSP and SSP).
• Tech knowledge in the Programmatic space.

Responsibilities

• Define and own the product roadmap for programmatic monetization, ad serving, agentic media sales, self-service campaign management, and supply quality monitoring.
• Integrate workflows and establish best practices for algorithmic and agentic media activation, execution, optimization, and reporting.
• Lead, develop, and mentor a team of product managers. Set priorities, remove roadblocks, and support career growth.
• Lead vendor and partner evaluations, meetings, and commercial contract negotiations. Interface with external executives and management as needed.
• Advise senior leadership on key opportunities, risks, and potential partnerships.
• Partner with cross-functional teams to ensure proper testing, integration, activation, and ongoing support.
• Translate sales and market needs into compelling product opportunities. Build consensus on priorities to drive execution.
• Convert business strategy into a portfolio product roadmap. Articulate trade-offs and business cases for new features using data-driven prioritization. Define MVPs and release plans

Skills

Product Mgmt

Programmatic DSP/SSP

Tech knowledge

Job description

This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.

Spectrum Reach provides custom advertising solutions for local, regional and national clients. Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at https://www.spectrumreach.com.

SUMMARY

The Director, Ad Product Development leads the innovation and buildout of automated ad decisioning and ad serving capabilities that power marketing solutions for thousands of Spectrum Reach clients. The initial scope includes programmatic advertising, self-service campaign management, and agentic media activation, with responsibility for the fastest growing segment of our business.

This role reports to the VP, Advertising Product Management and operates in a highly matrixed environment with multiple key stakeholders.

DUTIES & RESPONSIBILITIES

The successful candidate will drive strategy, product definition, business models, supply strategy, vendor and technology evaluation, cross-platform execution, and revenue growth.

• Define and own the product roadmap for programmatic monetization, ad serving, agentic media sales, self-service campaign management, and supply quality monitoring
• Integrate workflows and establish best practices for algorithmic and agentic media activation, execution, optimization, and reporting
• Lead, develop, and mentor a team of product managers. Set priorities, remove roadblocks, and support career growth
• Lead vendor and partner evaluations, meetings, and commercial contract negotiations. Interface with external executives and management as needed
• Advise senior leadership on key opportunities, risks, and potential partnerships
• Partner with cross-functional teams to ensure proper testing, integration, activation, and ongoing support
• Translate sales and market needs into compelling product opportunities. Build consensus on priorities to drive execution
• Convert business strategy into a portfolio product roadmap. Articulate trade-offs and business cases for new features using data-driven prioritization. Define MVPs and release plans

QUALIFICATIONS

This leader will bring hands-on experience with programmatic and/or agentic media buying, with deep knowledge of OTT/streaming execution platforms and inventory sources. They will translate that expertise across internal and external stakeholders to move key initiatives forward.

• At least 5 years of Product Mgmt/Development experience
• Strong understanding of Programmatic (DSP and SSP)
• Tech knowledge in the Programmatic space

Here, our employees don't just have jobs, they're building careers. That's why we offer a comprehensive pay and benefits package that rewards employees for their contributions to our success, supporting all aspects of their well-being at every stage of life.

A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.

The base pay for this position generally is between $124,000.00 and $200,000.00. The actual compensation offered will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. We comply with local wage minimums and also, certain positions are eligible for additional forms of other incentive-based compensation such as bonuses.

Get to Know Us

Charter Communications provides superior communication and entertainment products for residential and business customers through the Spectrum brand. Our offerings include Spectrum Internet, TV, Mobile and Voice. Beyond our connectivity solutions, we also provide local news, programming and regional sports via Spectrum Networks and multiscreen advertising solutions via Spectrum Reach. When you join our team, you'll be keeping our customers connected to what matters most in 41 states across the U.S. Watch this video to learn more.

Grow Your Career Here

We're committed to growing a workforce that reflects the customers and communities we serve - providing opportunities for employment and advancement to all team members. Spectrum is an Equal Opportunity Employer, including job seekers with disabilities and veterans. Learn about Life at Spectrum.