Director, Advanced TV Partnerships (Dentsu)

Spectrum Reach; New York (NY); On-site; USD 185,000 - 210,000; Full time

Job summary

Spectrum Reach is seeking a Director, Advanced TV Partnerships to lead the sales strategy and team for a holding company, driving programmatic, addressable, streaming, and multi-platform TV advertising revenue.

You will coach a team, expand partnerships, and secure new business while reporting to the VP of National Holding Company Partnerships. The role demands a strategic leader with deep data-driven ad tech knowledge.

Qualifications

• Bachelor’s degree in Business or Marketing.
• 7+ years experience responsible for a national sales quota.
• 10+ years of experience in video media, advertising, or advanced TV sales.
• Proven leadership to achieve revenue goals and grow strategic customer partnerships.
• Experience with media buying agencies in programmatic CTV and advanced, data-informed TV sales.
• Strong background in sales strategy, forecasting, pipeline management, and seller development.
• Deep knowledge of data, analytics, and digital ad technology.
• Strong communication and relationship-building skills at all levels.
• Entrepreneurial mindset with the ability to lead in a fast-paced environment.

Responsibilities

• Serve as the lead sales owner and team leader for Dentsu (Spectrum Reach).
• Directly manage Sales Manager(s) and Sr. Sales Manager(s) with accountability for revenue performance and development.
• Develop and execute the sales strategy and go-to-market plan for the holding company to grow across programmatic, addressable, streaming, and multi-platform TV solutions.
• Coach sellers on account strategy, pipeline development, client engagement, forecasting, and deal execution.
• Drive new business and grow partnerships with agencies, advertisers, and client-direct accounts.
• Build and maintain senior-level relationships with key decision-makers across the portfolio.

Skills

Leadership

Strategic sales

Forecasting

Relationship building

Data analytics

Entrepreneurial mindset

Communication

Education

Bachelor’s degree in Business or Marketing

Job description

This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.

The Director, Advanced TV Partnerships (Dentsu) leads the sales strategy and team for an assigned holding company. Reporting to the VP of National Holding Company Partnerships, this leader manages Sales Manager(s) and Senior Sales Manager(s)s to drive revenue across programmatic, addressable, streaming, and multi-platform TV advertising. As a player-coach, the Director owns the holding company's go-to-market strategy while actively coaching direct reports, expanding existing partnerships, and securing new business to exceed revenue goals.

Major Duties & Responsibilities

• Serve as the lead sales owner and team leader for Denstu.
• Directly manage Sales Manager(s) and/or Sr. Sales Manager(s), with accountability for their revenue performance, sales execution, and professional development.
• Develop and execute the sales strategy and go-to-market plan for the assigned holding company to accelerate growth across programmatic, addressable, streaming TV, and multi-platform solutions.
• Coach sellers on account strategy, pipeline development, client engagement, forecasting, and deal execution to improve both individual and team results.
• Drive new business development and growth of existing partnerships across agencies, advertisers, and client-direct accounts within the assigned holdco.
• Build and maintain senior-level relationships with key decision-makers across the holding company and assigned client portfolio.
• Maintain strong executive presence internally and externally, representing Spectrum Reach and the assigned holding company strategy with credibility, confidence, and sound business judgment.
• Ensure the team maintains strong account mastery, including planning cycles, audiences, spend patterns, brand objectives, media strategies, and line-of-business dynamics.
• Lead revenue planning, forecasting, and pipeline management for the assigned holdco team.
• Partner with Sales Support and cross-functional teams to ensure successful execution of sold campaigns and to identify opportunities to improve effectiveness and scale revenue.
• Introduce, evangelize, and help drive adoption of new products, solutions, and marketplace positioning.
• Translate leadership direction into clear priorities and actionable plans for the team, while also advocating for the resources and support needed to deliver results.
• Provide regular updates to executive leadership on revenue performance, pipeline health, marketplace dynamics, and progress against strategic priorities.
• Communicate clear, actionable upward feedback to leadership on market conditions, competitive activity, product gaps, team needs, and barriers to revenue growth.
• Influence and push the organization to innovate, evolve, and develop the products, processes, and support needed to win in a changing advanced TV marketplace.
• Partner across teams to identify opportunities for greater scale, stronger execution, and continuous improvement in how the business serves agencies and advertisers.
• Foster a high-performance sales culture built on accountability, collaboration, energy, and continuous development.

Qualification & Experience

• Bachelor’s degree in Business, Marketing, or equivalent combination of education and experience.
• 7+ years experience responsible for a national sales quota with proven track record of building agency partnerships and achieving sales budgets.
• 10+ years of experience in video media, advertising, or advanced TV sales.
• Proven track record of leadership to achieve revenue goals and grow strategic customer partnerships.
• Experience working with media buying agencies in programmatic CTV and advanced, data-informed TV sales in a revenue-impacting role.
• Strong background in sales strategy, forecasting, pipeline management, and seller development.
• Deep knowledge of data, analytics, and digital ad technology, with the ability to incorporate these into client strategies.
• Strong communication and relationship-building skills with the ability to influence internal and external stakeholders at all levels.
• Entrepreneurial mindset with the ability to lead in a fast-paced, evolving sales environment.

Preferred Qualifications

• 3+ years of agency sales leadership experience, including managing and developing quota-carrying sellers.

SAS714 2026-82438 SAS714 2026

• Here, our employees don’t just have jobs, they’re building careers.
• That’s why we offer a comprehensive pay and benefits package that rewards employees for their contributions to our success, supporting all aspects of their well‑being at every stage of life.
• We comply with local wage minimums and also, certain positions are eligible for additional forms of other incentive-based compensation such as bonuses.

The base pay for this position generally is between $185,000.00 and $210,000.00. The actual compensation offered will carefully consider a wide range of factors, including your skills, qualifications, experience, and location.

In addition, this position has a commission earnings target starting at $140,000.

A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.

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Charter Communications provides superior communication and entertainment products for residential and business customers through the Spectrum brand. Our offerings include Spectrum Internet®, TV, Mobile and Voice. Beyond our connectivity solutions, we also provide local news, programming and regional sports via Spectrum Networks and multiscreen advertising solutions via Spectrum Reach. When you join our team, you’ll be keeping our customers connected to what matters most in 41 states across the U.S. Watch this video to learn more.

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