Director, Adobe Platforms Operations

Coca-Cola; Georgia; On-site; USD 150,000 - 210,000; Full time

Job summary

Coca‑Cola is seeking a transformational leader for our Adobe Platforms Operations within the MarTech platform services hub. You will guide engineering managers and teams responsible for Workfront, Fusion, Firefly Design Intelligence, and Firefly Foundry, ensuring reliable, compliant, scalable platforms across regions.

You will drive automation, integrations and governance, partnering with senior stakeholders to shape platform strategy and deliver value for marketing operations and content

Qualifications

• Senior‑level leadership required for engineering and operations teams.
• Experience running platform health, automation quality and delivery.
• Proven ability to recruit, develop and retain platform engineering talent.
• Strong governance, monitoring, incident response and release management.

Responsibilities

• Lead platform operations and development teams end‑to‑end across Workfront, Fusion and Firefly ecosystems.
• Own day‑to‑day platform health, availability and performance; drive continuous improvement.
• Coordinate licensing, access control, and security configurations across regions.
• Partner with Tech Operations on reliability and incident prevention; maintain runbooks and rhythms.
• Oversee lifecycle of Firefly design and model operations to ensure on‑brand, compliant outputs.

Skills

Leadership

Platform operations

Adobe Workfront

Workfront Fusion

Adobe Firefly Design Intelligence

Firefly Foundry

Platform automation

Cross‑functional collaboration

Incident response

Tools

Workfront

Fusion

Firefly Design Intelligence

Firefly Foundry

AEM Assets

GenStudio

Adobe DevOps

Job description

Job Description Summary

Being at the forefront of innovation is exciting and leading transformation in a large global organization is a role that many people aspire to. If this is you, we have a transformational role in our newly developed platform services organization. We\'re looking for a transformational leader in our technology services hub focused on marketing technologies.

The Director, Adobe Platforms Operations is a hands‑on engineering leader accountable for the operations, maintenance and development of Coca‑Cola\'s marketing work‑management and generative‑AI creative platform ecosystem. Reporting to the Senior Director, MarTech Platform Integrations, this leader owns the day‑to‑day health and the ongoing build‑out of these platforms, supporting marketing operations, content production and brand compliance across all regions (North America, LATAM, EMEA, APAC).

The role covers a connected set of Adobe platforms that power how marketing work gets done and how on‑brand content gets produced at scale: Adobe Workfront (marketing work and project management), Workfront Fusion (integration and automation), Adobe Firefly Design Intelligence (FDI) , the brand‑intelligence capability co‑created with Coca‑Cola to codify our visual identity rules and scale brand compliance , and Adobe Firefly Foundry , our custom, IP‑protected generative‑AI models trained on Coca‑Cola\'s brand and content to generate on‑brand, production‑ready creative. The leader keeps these platforms reliable and well‑governed while continuously developing new capabilities, automations and integrations across them.

This leader runs the engineering and operations teams that configure, automate, integrate, maintain and extend these platforms, ensuring work, content and brand‑intelligence flow cleanly between Workfront, the Firefly/ GenStudio ecosystem, AEM Assets, and Coca‑Cola\'s enterprise MarTech , AdTech, Customer and Commercial systems. The role is accountable for platform availability, delivery quality, brand governance and continuous improvement within the strategy and lifecycle direction set by the Senior Director.

Engineering Managers and senior engineers across the platform operations and development teams report to this leader, who is accountable for the \’team\’s delivery and growth.

This role reports to the Senior Director, MarTech Platform Integrations and partners closely with peer Directors, Brand/Creative operations, and Adobe on shared platforms and dependencies.

What You\'ll Do for Us

Engineering Leadership & Team Excellence

• Lead and develop high‑performing platform operations and development teams, with clear accountability for platform health, automation quality and delivery.
• Build teams that own the platforms end to end, from configuration and automation through testing, deployment, maintenance and support.
• Recruit, develop and retain strong Workfront, Fusion and Adobe integration talent, creating a culture of technical excellence and accountability.
• Lead through Engineering Managers and senior engineers, coaching for craftsmanship and growth.
• Apply engineering and operations standards, operating rhythms and accountability frameworks aligned to outcomes, consistent with direction set by the Senior Director.

Platform Operations & Maintenance

• Own the day‑to‑day operations, health and maintenance of the Workfront, Fusion, Firefly Design Intelligence (FDI ) and Firefly Foundry platforms: availability, performance, configuration, releases, upgrades, environment governance and overall platform health.
• Keep the platforms reliable and well‑governed, with strong monitoring, support, change control and incident response, minimizing disruption to marketing and creative operations.
• Manage licensing, access, and platform administration, ensuring consistent, secure and well‑documented configuration across teams and regions.
• Partner with Tech Operations on reliability and incident prevention, and maintain clear runbooks and operating rhythms.

Generative‑AI Creative Platform & Model Operations

• Operate and advance Firefly Design Intelligence : maintain the brand‑intelligence rules and design systems that codify Coca‑Cola\'s visual identity, so generated content stays on‑brand and compliant at scale.
• Manage the Firefly Foundry custom‑model lifecycle : coordinate training, tuning, validation, deployment and refresh of IP‑protected brand models with Adobe and internal teams, and **govern** how‑they accessthe **…**?
• Connect Firefly outputs into the content supply chain (e.g., AEM Assets, GenStudio , creative production) and downstream channels, so on‑brand assets flow to where they\’re needed.

Platform Development, Automation & Integration

• Lead the ongoing development and enhancement of the platforms: new capabilities, custom configurations,