Director, 1P Direct to Consumer Commerce and Performance Marketing

Google; Mountain View, San Francisco (CA, CA); Presencial; USD 264.000 - 366.000; Jornada completa

Descripción de la vacante

Google Mountain View, CA, USA is seeking a Director of 1P Direct to Consumer Commerce and Performance Marketing to lead global DTC strategy for Google Store and O&O surfaces, driving acquisition, traffic, and conversion to influence over $1B in annual direct commerce revenue.

This role requires 15+ years in marketing, 8+ years of people leadership, and experience managing large performance marketing budgets.

Formación

• Bachelor's degree or equivalent practical experience.
• 15 years of marketing experience with a focus on premium retail e-commerce, DTC digital storefronts, and performance marketing.
• 8 years of people management experience, leading cross-functional digital teams in global markets.
• Experience managing multi-million dollar performance marketing budgets, commercial P&Ls, or direct revenue-influencing digital commerce functions ($500M+).

Responsabilidades

• Define and execute the global Direct to Consumer (DTC) commercial marketing strategy for Google Store and native Owned & Operated (O&O) digital surfaces, driving customer acquisition, digital traffic, and conversion to influence $1B+ in annual direct commerce revenue.
• Direct digital flagship storefront strategy, digital visual merchandising, and promotional campaign architecture across global markets, elevating Google Store into a premium retail destination.
• Lead web UX experimentation, automated merchandising tools, personalization engines, and purchase funnel optimizations to maximize conversion rates, average order value, and customer lifetime value.
• Architect consumer-facing merchandising and storytelling strategies for an expanding retail catalog, integrating 1P hardware with curated premium lifestyle accessories and high-margin digital subscriptions/services.

Educación

Bachelor's degree or equivalent practical experience

Descripción del empleo

Director, 1P Direct to Consumer Commerce and Performance Marketing

Share Director, 1P Direct to Consumer Commerce and Performance Marketing

Google Mountain View, CA, USA ; San Francisco, CA, USA Director+

X Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Mountain View, CA, USA; San Francisco, CA, USA.

• Bachelor's degree or equivalent practical experience.
• 15 years of experience in marketing, with a focus on premium retail e-commerce, Direct-to-Consumer (DTC) digital storefronts, and performance marketing (e.g., leading consumer brands, premium retail/beauty/lifestyle, or consumer electronics).
• 8 years of people management experience, leading cross-functional digital teams in global markets.
• Experience managing multi-million dollar performance marketing budgets, commercial P&Ls, or direct revenue-influencing digital commerce functions ($500M+).

Preferred qualifications:

• Experience deploying marketing technology and AI-assisted marketing automation workflows.
• Strong executive leadership, communication, and cross-functional people skills.
• Proven track record scaling a premier DTC e-commerce business while seamlessly connecting digital journeys with physical retail manifestations and connected O2O customer experiences.
• Deep expertise in digital visual merchandising, catalog assortment expansion, and driving attach for high-margin digital services and subscriptions.
• Demonstrated mastery of conversion rate optimization web UX experimentation, customer analytics, and site personalization engines.
• Deep background in modern incrementality-first paid media attribution, full-funnel demand generation, and advanced CRM/lifecycle retention clienteling.

About the job

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $264000 - $366000 (USD) + 30% bonus target + equity + benefits

Learn more about benefits at Google .

• Define and execute the global Direct to Consumer (DTC) commercial marketing strategy for Google Store and native Owned & Operated (O&O) digital surfaces, driving customer acquisition, digital traffic, and conversion to influence $1B+ in annual direct commerce revenue.
• Direct digital flagship storefront strategy, digital visual merchandising, and promotional campaign architecture across global markets, elevating Google Store into a premium retail destination.
• Lead web UX experimentation, automated merchandising tools, personalization engines, and purchase funnel optimizations to maximize conversion rates, average order value, and customer lifetime value.
• Architect consumer-facing merchandising and storytelling strategies for an expanding retail catalog, integrating 1P hardware with curated premium lifestyle accessories and high-margin digital subscriptions/services.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy , Know your rights: workplace discrimination is illegal , Belonging at Google , and How we hire .

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.

Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.