Directeur du marketing - Génération de demande

OPSWAT; United States; Remote; USD 140,000 - 200,000; Full time

Job summary

OPSWAT, a global leader in OT/ICS cybersecurity, is hiring a Director of Marketing to own demand generation for the MetaDefender platform solutions. This leadership role builds and runs integrated campaigns to generate qualified leads and drive revenue across demand creation and demand capture programs.

You'll collaborate with digital, product marketing, field, and sales to ensure campaigns align with buyer motion, optimize performance, and leverage AI tools to improve targeting and efficiency.

Qualifications

• 10+ years of B2B demand generation experience in cybersecurity or adjacent technology sectors.
• Proven track record building pipeline from cold in addition to in-market leads.
• Experience running multi-channel campaigns targeting technical buyers in OT/ICS/IT security.

Responsibilities

• Own multi-channel demand programs across critical infrastructure verticals.
• Design and execute email, SEM, paid media, ABM campaigns.
• Move prospects through the funnel with nurture and retargeting.
• Analyze campaign data and optimize investments.
• Apply AI-enabled personalization to campaigns.
• Align messaging with product marketing, field, and sales.

Skills

B2B demand generation

Pipeline creation

Multi-channel campaigns

HubSpot CRM

ABM platforms

Cybersecurity experience

Tools

HubSpot

CRM

6sense

Job description

OPSWAT

Protecting the World’s Critical Infrastructure

OPSWAT, a global leader in IT, OT, and ICS critical infrastructure cybersecurity, delivers an end-to-end platform that gives public and private sector organizations and enterprises the critical advantage needed to protect their complex networks, secure their devices, and ensure compliance. Over the last 20 years our commitment to innovative technology has earned the trust of more than 1,700 organizations, governments, and institutions globally, solidifying our role in protecting the world’s critical infrastructure and securing our way of life.

Director of Marketing - OT - Demand Generation

Location: USA - Remote

Type: Full-Time

The Role

OPSWAT is hiring a Director of Marketing to own demand generation for a defined set of MetaDefender® platform solutions: Peripheral Media Protection, Data Diodes & Secure Gateways, and OT & Cyber Physical Systems. This is a pipeline-accountable role. You’ll build and run integrated campaigns that produce qualified leads, progress opportunities through the funnel, and contribute measurable revenue attribution across both demand creation and demand capture programs.

You’ll work closely with digital, product marketing, field, and sales to keep campaigns aligned to buyer motion.

What You’ll Own

Pipeline Generation

Design and execute multi-channel demand programs targeting buyers across critical infrastructure verticals including energy, manufacturing, defense, and technology. Own the campaign mix: email, SEM (Search Engine Marketing), paid media, ABM (Account-Based Marketing), industry review sites, and third-party sponsorships, and optimize relentlessly against cost-per-pipeline and influenced revenue targets.

Demand Creation

Build programs that generate net-new interest from buyers who aren’t actively in-market yet. This includes paid social, targeted content plays, vertical-specific campaigns, and account-based motions designed to move cold accounts into pipeline.

Full-Funnel Coverage

Build nurture tracks and retargeting sequences tied to buyer stage and solution fit. Campaigns must move prospects through the funnel, not just generate impressions.

Performance Optimization

Interpret campaign and pipeline data to identify what’s working, what isn’t, and where to shift investment. Work closely with Marketing Operations on reporting and attribution and use those insights to drive continuous improvement across programs.

AI-Augmented Campaign Execution

Apply generative AI and intent-based personalization tools to increase campaign velocity and targeting precision. This is a core part of how this team operates.

Cross-Functional Alignment

Partner with Product Marketing on messaging for advanced malware prevention, zero-day threats, and compliance positioning. Partner with Field Marketing and Sales to ensure outbound sequences and campaign handoffs are operationally tight.

What You Bring

• 10+ years of B2B demand generation experience, ideally in cybersecurity or adjacent technology sectors
• Proven track record across both demand creation and demand capture. You’ve built pipeline from cold, not just harvested in-market intent
• Experience running multi-channel campaigns against technical buyer personas in OT (Operational Technology), ICS (Industrial Control Systems), and IT security environments
• Comfortable working with campaign and pipeline data to draw insights and optimize programs. You don’t need to build the dashboards, but you need to know what the numbers mean
• HubSpot and CRM fluency required; familiarity with 6sense or similar ABM platforms preferred
• Cybersecurity industry experience is a strong plus

What You’ll Get

• Direct ownership of GTM demand programs for high-priority OPSWAT solution areas
• Full access to a modern, AI-forward tech stack and the autonomy to run experiments
• Executive visibility into pipeline performance and campaign impact
• The chance to do demand gen that matters. OPSWAT’s customers protect critical infrastructure that the world depends on

OPSWAT is an equal opportunity employer. We celebrate diversity and are committed to providing an environment where equal employment opportunities are extended to all employees and applicants, free of discrimination and harassment of any type. All employment decisions are based on individual qualifications, job requirements, and business needs without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other category protected by federal, state, or local laws.