Direct Sales Manager

Action Placements; Ottawa (IL); On-site; USD 90,000 - 130,000; Full time

Job summary

Holganix is seeking a Direct Sales Manager, also known as a Soil Health Specialist, to empower growers with regenerative agriculture solutions across America and Canada. You will educate growers, build relationships, and drive adoption of soil health concepts through regular meetings and field experiences with farmers, landscapers, and turf professionals.

You will collaborate with Sales Managers and Agronomists to deliver a best-in-class field experience, manage grower engagement, and ensure CRM

Qualifications

• A purpose-driven, curious communicator who thrives in dynamic environments and education-focused.
• Ability to build authentic relationships with growers and other stakeholders.
• Experience explaining soil health concepts and regenerative agriculture principles.

Responsibilities

• Host weekly grower meetings during spring and fall selling seasons (10 meetings per season).
• Drive meeting attendance through outreach, referrals, and strategic territory planning.
• Present soil health concepts in a peer-based, trust-first manner to groups of 5–20 growers.
• Collaborate with Sales Managers and Agronomists to deliver a best-in-class field experience.
• Serve as the main point of contact for grower engagement and onboarding.
• Maintain CRM data integrity and provide timely follow-ups on grower commitments.
• Participate in team meetings, coaching sessions, and cross-functional huddles to drive pod success.
• Continually develop agronomic and sales communication skills via Thrive Hive enablement programs.

Skills

Relationship building

Educating others

Sales communication

Strategic territory planning

Tools

CRM software

Job description

The Holganix team is looking for a Direct Sales Manager, also known to us as a Soil Health Specialist, to empower growers with regenerative agriculture solutions that improve soil vitality, increase yields, and reduce input dependency. At Holganix, we revolutionize the way the world grows by manufacturing and distributing a liquid microbial solution (think of it as a probiotic for soil) to primarily farmers (but also landscapers, golf courses, and performance turf users) across America and Canada. Our solution dramatically increases soil health, ultimately improving crop yield and reducing the need for other inputs like fertilizer, pesticides, and water. Additionally, our solution significantly impacts carbon sequestration in the soil and improves the carbon intensity score of a crop.

We strive to be a diverse and connected team of humble and confident problem solvers who are excited as our team and mission grow! Thanks to our farmers, we are growing fast, and you will be tasked to help with a host of different tasks that will give you options to grow within the company and learn things you might not have learned at a larger company.

More About You

A purpose-driven, curious communicator who thrives in dynamic environments and sees soil not just as dirt, but as potential. You enjoy building authentic relationships, educating others, and driving meaningful change in agriculture. You love the land, and you want to help those who steward it thrive.

Job Description

• Host weekly grower meetings during spring and fall selling seasons (10 meetings per season).
• Drive meeting attendance through outreach, referrals, and strategic territory planning.
• Present soil health concepts in a peer-based, trust-first manner to groups of 5–20 growers.
• Collaborate with Sales Managers and Agronomists to deliver a best-in-class field experience.
• Serve as the main point of contact for grower engagement and onboarding.
• Maintain CRM data integrity and provide timely follow-ups on grower commitments.
• Participate in team meetings, coaching sessions, and cross-functional huddles to drive pod success.
• Continually develop agronomic and sales communication skills via Thrive Hive enablement programs.