Direct Response Video Copywriter

eJam, Inc.; Santa Ana (CA); Remote; USD 28,000 - 83,000; Part time

Job summary

eJam, Inc. seeks a freelance video ad scriptwriter to produce direct response scripts for Meta, TikTok, and YouTube. You will craft hooks, write dialogue and visuals, and turn briefs into persuasive, testable copy that drives purchase intent. Familiarity with DR metrics and AI-assisted drafting is a plus.

You will work remotely on a project basis with an hourly compensation model, turning briefs into high-impact scripts and delivering on deadlines with a fast, reliable cadence.

Qualifications

• Proven experience writing video ad scripts for DTC or ecommerce brands.
• Ability to craft hooks and persuasive copy that drives purchases.
• Strong understanding of performance metrics (CTR, ROAS) and testing.
• A portfolio of paid social video ads with measurable results.
• Comfort using AI tools for research and first drafts.

Responsibilities

• Write video ad scripts for 30–90 second formats across Meta, TikTok, and YouTube.
• Produce multiple hook options per concept for testing.
• Write dialogue and visuals together to guide on-screen action.
• Adapt to briefs and fill in missing details through questions.
• Ensure copy stays within product claim guidelines and regulations.

Skills

Copywriting

Direct response ads

Hook writing

Storyboarding

Audience targeting

Tools

Google Docs

Google Sheets

ClickUp

Job description

About eJam

eJam is a privately held consumer products company that has built, scaled, and exited multiple brands. Our portfolio includes category leaders ranked at the top of Amazon, carried in major retailers nationwide, and sold across DTC, marketplaces, and every channel in between.

We’re not a startup hoping something works. We’re a team that has done it repeatedly: taken products from idea to category leader, landed them on retail shelves nationwide, and built real brands that consumers love. We operate like a holding company with the speed of a startup: small teams with real ownership and accountability.

This is the place where you’ll see the entire machine: sourcing, product development, packaging, manufacturing, compliance, marketing, marketplace strategy, retail, all under one roof. If you want to build and ship consumer products at scale, there is no better place than this.

We ship hundreds of video ads a month across Meta, TikTok, and YouTube, and we are building a bench of freelance direct response copywriters who can write the scripts behind them. You get a brief, you send back a script with hooks and visuals, we produce it, and you see how it performed. This is freelance, project-based work, not a retainer or full-time role. You are paid hourly, and the writers whose work performs get more briefs.

What you will do

• Write video ad scripts. Creator and UGC-style talking heads, voiceover-driven product demos, founder and expert angles, problem-solution advertorials, mashups. Mostly 30 to 90 seconds, written for Meta, TikTok, or YouTube.
• Write hooks in volume. Every script comes with several options we can test.
• Write to trigger emotion, but use logic to justify. You can craft strong words and copy, but the flow makes sense to the viewer and drives purchase intent.
• Write the visuals with the words. Every line of dialogue gets a visual next to it: what is on screen, the on-screen text, the product moment.
• Work from specific or vague briefs. You are flexible in your approach and can fill in the blanks even if not everything is put in front of you. You ask the right questions to unblock yourself as needed.
• Know and use performance metrics. You can see what has worked in the past and use that to inform what you write in the future. You learn from performance.
• Stay inside the lines. Pest control and food have claim rules. We give you the do and do not list for each product and you write within it.

• Hooks are your strength. You can write ten different openings for the same concept that trigger, excite, and engage a target audience.
• You have a process. You can trace a line from the persona to the problem to the angle to the hook. If we ask "why this concept," you have an answer.
• You think in dialogue and visuals. You write for the screen. Your scripts say what we see, not just what we hear.
• Punchy copy. No slogans, no fluff, nothing that sounds like an ad agency wrote it.
• Persona-first. You go after specific persons and problems, then show how the product fixes it.
• Real direct response experience. You have written paid social video ads for DTC or ecommerce brands, you know what hook rate, CTR, and ROAS mean, and you have seen your scripts run and get results.
• Fast and reliable. You can turn a brief into a script in a few days and hit the date you agreed to.
• You take notes well. You learn fast and ask the right questions to improve.
• Nice to have. Supplement, pest control, pet, or food/CPG experience. Comfort using AI tools for research and first drafts. Familiarity with TikTok Shop and Amazon-style creative.

• Flexible hours. We don’t care when you work. Just deliver scripts by the deadline.
• A performance creative team on the other end. Strategists, editors, producers, and media buyers who ship fast and give clear notes.
• Work you can show. Produced ads with real spend behind them, for your portfolio.

Details

• Type: freelance, independent contractor. Not an employee position.
• Location: remote. Some overlap with Pacific time for feedback is helpful.
• Compensation: fixed hourly rate, agreed in writing before the project.
• Hours: none guaranteed, with a weekly hour cap agreed per project. Volume depends on performance and our testing calendar.
• Start: rolling. We review applications as they come in.
• Tools: Google Docs and Sheets for scripts, ClickUp for briefs and feedback.

Equal Employment Opportunity

eJam is an equal opportunity employer. We are committed to building a diverse and inclusive workplace where all team members feel valued and respected. We do not discriminate on the basis of race, color, religion, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, disability, medical condition, genetic information, or any other characteristic protected by applicable federal, state, or local laws.

We believe diversity drives innovation and strengthens our ability to serve our customers. All qualified applicants will receive consideration for employment based on merit, qualifications, and business needs

%