Direct Response Copywriter

Undisclosed; United States; Remote; USD 34,000 - 83,000; Part time

Benefits offered by this job

Remote work

Job summary

Hiry is seeking a Direct Response Copywriter for a high-growth DTC ecommerce brand in the pest control space. You will write prelanders, advertorials, listicles, and native ad copy for paid traffic, and iteratively test new hooks, leads, and angles at volume.

The role emphasizes working from winning controls, analyzing CTR, CVR, and ROAS data to inform subsequent iterations. Remote, CET overlap preferred; part-time 20 hours/week with potential for full-time.

Qualifications

• Proven direct response copywriting experience in DTC.
• Strong experience with prelanders, advertorials and listicles.
• Experience writing for paid traffic.
• Deep ICP research and competitor ad analysis.
• Ability to work from winning controls and iterate at volume.

Responsibilities

• Write prelanders
• Create advertorials
• Develop listicles
• Craft native ad copy
• Develop hooks, leads and angles for ongoing testing
• Produce new iterations of winning ads

Skills

Direct response

DTC copy

Ad testing

Paid traffic

ICP research

Competitor analysis

Tools

Taboola

Outbrain

Meta Advertising

Job description

New Copywriter Opportunity!

Hiry is looking for a Direct Response Copywriter to join a high-growth DTC ecommerce brand in the pest control space.

They're scaling quickly, so this is a role for someone who is comfortable writing, testing and iterating at volume.

You'll be working primarily on paid traffic, writing:

• Prelanders
• Advertorials
• Listicles
• Native ad copy
• Hooks, leads and angles for ongoing testing
• New iterations of winning ads

So, I'm looking for someone with:

• Proven direct response copywriting experience in DTC
• Strong experience with prelanders, advertorials and listicles
• Experience writing for paid traffic
• Deep ICP research and competitor ad analysis
• The ability to work from winning controls and iterate at volume

Bonus (this is a big boost for your application):

• Meta or native advertising experience
• Experience with Taboola or Outbrain
• Pest control, home, health or other problem-solution DTC experience
• Understanding of CRO and landing page structure
• Ability to look at CTR, CVR and ROAS and use the data to inform your next iteration

Remote | CET daylight hours overlap preferable | 20 hours/week, with the possibility of full-time

Posted by: Joc C