Direct Response Copywriter

City Beauty; Burbank (CA); Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

ESOP

Flexible work arrangements

Medical benefits

Dental benefits

Vision benefits

Life insurance

401k matching

PTO & sick leave

Growth opportunities

Job summary

City Beauty is seeking a direct response copywriter to craft and refine scripts for VSLs and short-form video ads. You will work closely with video editors and other teams to create persuasive content that drives conversions, with a strong emphasis on research-driven storytelling.

The role requires onsite collaboration three days per week in Burbank, CA, and offers competitive salary, ESOP, and comprehensive benefits to support growth and success.

Qualifications

• Intensive research experience using primary sources.
• Ability to craft engaging, high converting scripts for sales letters & ads
• Excellent writing, editing, proofreading skills to ensure error-free copy with a readable cadence
• Skilled at refining copy based on data, feedback, and testing to iterate and improve overall copy performance

Responsibilities

• Work onsite 3 days per week to sit alongside video editors, reviewing and refining content in real time for maximum impact
• Write and edit successful scripts for front-end video sales letters & ads
• Develop a deep understanding of each product to create accurate, compelling, and persuasive content
• Conduct research to ensure that written content is accurate
• Collaborate on a deep level with media buyers, video editors and product development team to ensure direct response copy is accurate, compelling, and persuasive
• Storytelling - translate product features & ingredients into compelling narratives that connect with viewers emotionally
• Constantly develop fresh ideas & angles for letter copy, campaigns, hooks, video concepts, etc.
• Support the growth / acquisition team on other direct response copy needs
• Drive projects from concept to completion

Skills

Writing

Editing

Research

Creativity

Job description

WHO WE ARE

City Beauty is a young, growing digital marketing company. We make cutting-edge skincare solutions accessible for women who want to look as young as they feel. Because of our commitment to innovation, our company has seen tremendous growth and has exciting new projects lined up. We have a results-driven environment where you get to see the impact of your work firsthand. Our energetic work space offers a collaborative environment with plenty of opportunity to work as a team.

We’re looking for A:

Direct response copywriters whose mission will be to combine creative storytelling with proven persuasion to generate scalable ad & sales funnel content. This role focuses on crafting and refining scripts for VSLs and short-form video ads to capture attention and sustain engagement, driving viewers to convert. This role works closely with the Manager, Video Editors, to craft & iterate on persuasive direct response copy, to maximize conversions.

Location:

Hybrid, Burbank, CA

What You’ll Be Doing:

• Work onsite 3 days per week to sit alongside video editors, reviewing and refining content in real time for maximum impact
• Write and edit successful scripts for front-end video sales letters & ads
• Develop a deep understanding of each product to create accurate, compelling, and persuasive content
• Conduct research to ensure that written content is accurate
• Collaborate on a deep level with media buyers, video editors and product development team to ensure direct response copy is accurate, compelling, and persuasive
• Storytelling - translate product features & ingredients into compelling narratives that connect with viewers emotionally
• Constantly develop fresh ideas & angles for letter copy, campaigns, hooks, video concepts, etc.
• Support the growth / acquisition team on other direct response copy needs
• Drive projects from concept to completion

Qualifications (Note: We strongly encourage you to apply even if you don’t tick ALL of these boxes.):

• Intensive research experience using primary sources
• Ability to craft engaging, high converting scripts for sales letters & ads
• Excellent writing, editing, proofreading skills to ensure error-free copy with a readable cadence
• Skilled at refining copy based on data, feedback, and testing to iterate and improve overall copy performance

The base salary range for this position is $70,000 - $90,000

HERE IS WHAT WE OFFER YOU

• Competitive salary (DOE)
• Flexible work arrangements available for most positions
• Highly valuable employee stock ownership plan (ESOP)
• Employer-paid benefits (medical, dental, vision, life)
• Generous matching 401K & 401k Roth plan
• Unlimited room for growth and results-based pay increases
• Highly interactive, challenging work with a talented, diverse, passionate team
• Generous PTO and sick leave

City Beauty is always looking for smart, driven self-starters who are excited to build a place for themselves in one of the most fun, exciting companies in Los Angeles. If you are passionate about beauty and skincare, thrive on community and communication, learning from your failures, and embracing the unexpected, City Beauty just might be the place for you.