Direct Marketing Manager

Uline; Waukegan (IL); On-site; USD 95,000 - 130,000; Full time

Benefits offered by this job

Health insurance

401(k) with match

Annual bonuses

Paid time off

Tuition assistance

On-site café

Job summary

Uline is seeking a data-driven Direct Marketing Manager to own strategy, execution and optimization of Direct Marketing initiatives for a growing North American company. The role focuses on translating data into insights that inform customer engagement and ROI for multi-channel campaigns.

The candidate will lead a team of Marketing Associates, collaborate across Creative, Merchandising, Purchasing, eCommerce and Sales, and drive performance through segmentation, targeting and optimization.

Qualifications

• Bachelor’s degree required; Marketing/Advertising/Business preferred.
• 5+ years of experience in Direct Marketing or Database Marketing.
• Experience in B2B is a plus.
• Proficient in Microsoft Office and analytical software, including SAS.

Responsibilities

• Lead customer and prospect marketing programs driving acquisition, retention and growth.
• Manage and develop a team of Marketing Associates with high-volume campaign execution and performance tracking.
• Own customer file performance and segmentation translating data into actionable insights.
• Partner with Creative, Merchandising, Purchasing, eCommerce and Sales to align campaigns with brand guidelines.
• Translate campaign performance and customer behavior into opportunities to improve targeting, engagement and ROI.

Skills

Leadership

Data analysis

Campaign management

B2B marketing

SAS

Microsoft Office

Education

Bachelor's degree in Marketing/Advertising/Business

Tools

SAS

Microsoft Excel

Job description

Corporate Headquarters

12575 Uline Drive, Pleasant Prairie, WI 53158

Are you a data-driven marketing leader looking to shape how millions of customers engage with a B2B industry leader? As Direct Marketing Manager, you’ll own strategy, execution and optimization for Uline’s Direct Marketing initiatives. Translate data into actionable insights that influence how we connect with customers to drive success across for our growing North American company.

Careers Packed with Potential.

Backed by 45+ years of success, Uline offers opportunities to grow your career with stability you can count on.

Position Responsibilities

• Lead customer and prospect marketing programs that drive acquisition, retention and growth.
• Manage and develop a team of Marketing Associates, guiding high-volume campaign execution, including targeting, segmentation, approvals and performance tracking.
• Own customer file performance and segmentation strategy, translating data into actionable marketing insights.
• Partner with the Creative, Merchandising, Purchasing, eCommerce and Sales teams to align campaigns with brand guidelines and business priorities.
• Translate campaign performance and customer behavior into opportunities to improve targeting, engagement and ROI.

Minimum Requirements

• Bachelor’s degree. Major in Marketing, Advertising, Business or related field preferred.
• 5+ years of experience in Direct Marketing or Database Marketing.
• Experience in B2B is a plus.
• Proficient in Microsoft Office and analytical software, including SAS.

Benefits

• Complete health insurance coverage and 401(k) with 6% employer match that starts day one!
• Multiple bonus programs.
• Paid holidays and generous paid time off.
• Tuition Assistance Program that covers professional continuing education.

Employee Perks

• On-site café and first-class fitness center with complimentary personal trainers.
• Over four miles of beautifully maintained walking trails.

About Uline

Uline, a family-owned company, is North America’s leading distributor of shipping, industrial, and packaging materials with over 9,800 employees across 14 locations.

Uline is a drug-free workplace. All new hires must complete a pre-employment hair follicle drug screening. All positions are on-site.

EEO/AA Employer/Vet/Disabled