Direct Marketing Lead: Multi-Property Campaigns & Analytics

Boyd Gaming; Las Vegas (NV); On-site; USD 70,000 - 90,000; Full time

Job summary

A leading casino entertainment company in Las Vegas is looking for a Marketing Manager responsible for overseeing direct marketing campaigns across multiple properties. The ideal candidate will have at least 3 years of database marketing experience, preferably in the casino industry, and possess strong project management and organizational skills. This is a full-time position requiring collaborative leadership and the ability to analyze campaign effectiveness.

Qualifications

• 3+ years of experience in database marketing, preferably in the casino industry.
• Ability to influence and collaborate effectively with property staff.
• Strong understanding of marketing programs and direct mail design.

Responsibilities

• Manage multi-property marketing campaigns effectively and timely.
• Oversee a team for direct marketing execution.
• Support digital marketing programs and campaign analysis.

Skills

Database marketing

Project management

Organizational skills

Collaboration

Analytical thinking

Education

Undergraduate degree in related field

Tools

Microsoft Office

CRM systems

Salesforce

Job description

A leading casino entertainment company in Las Vegas is looking for a Marketing Manager responsible for overseeing direct marketing campaigns across multiple properties. The ideal candidate will have at least 3 years of database marketing experience, preferably in the casino industry, and possess strong project management and organizational skills. This is a full-time position requiring collaborative leadership and the ability to analyze campaign effectiveness.