Direct Marketing Associate

Alliance Disposal; Jersey City (NJ); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Equity Grants

Unlimited PTO

401k

Vibrant company culture

Job summary

Alliance Disposal is looking for a passionate Direct Marketing Associate to lead email and SMS marketing efforts. In this role, you'll develop and manage customer communications, collaborate closely with Product Development and Customer Service teams, and support the Marketing Director on exciting projects.

Ideal candidates will have experience in direct marketing, strong communication skills, and a passion for sustainability. Join us as we grow and innovate in the waste management industry!

Qualifications

• Proven work experience as an email or direct marketing specialist.
• Hands-on experience with HTML and email marketing tools.
• Strong project management skills and ability to meet deadlines.

Responsibilities

• Identify target audience and grow our email/SMS list.
• Analyze campaign performance and suggest improvements.
• Design and implement email & SMS marketing campaigns.

Skills

Email marketing expertise

HTML proficiency

Marketing automation technology

Excellent written communication

Knowledge of Google Analytics

Project management skills

Passion for environmental sustainability

Education

College degree in Marketing or relevant field

Tools

Email marketing tools

Analytical tools

Job description

Alliance Disposal is revolutionizing the waste & recycling industry by taking a technology-first approach. Our mission is to provide modern solutions and incredible support to customers and suppliers in the waste management industry, to make the world a cleaner place. Learn more on alliancedsp.com.

Job Description

We are seeking a direct marketing associate who is as passionate about the environment as they are about marketing to help support our ambitious growth objectives.

You will be reporting directly to the Director of Marketing to develop and manage our email and SMS marketing program, as well as support the marketing team with other exciting projects as required. You will collaborate with the Customer Service team on direct communications with customers, and with the Product Development team on UX and design.

You are a self-starter and quick learner who is excited to join an environmental startup in its infancy and make a difference, both in the company and in the world. If that sounds like you, we would love to hear from you!

Duties and responsibilities:

Identify target audience and grow our email/SMS list

Organize and segment the email & SMS database for lead nurturing

Create mobile-friendly email templates

Design and implement an automated email & SMS flow

Design and implement direct email & SMS marketing campaigns

Write email newsletters in alignment with the broader content calendar

Proofread emails & SMS for clarity, grammar and spelling

Apply personalization and advanced features to emails and website

Ensure emails & SMS follow industry policies and best practices

Take steps to minimize unsubscribes

Analyze campaign performance and suggest improvements

Report on sales revenue generated from email & SMS marketing efforts

Launch and manage a customer referral program

Support the product development team with website UX and design improvements

Support the marketing director with other projects as assigned

Qualifications

• Proven work experience as an email or direct marketing specialist

Hands on experience with HTML and email marketing tools

Proficiency in marketing automation technology

Excellent written + verbal communication and copywriting skills

Knowledge of Google Analytics

Familiarity with analytical and database tools

Strong project management skills and ability to meet deadlines

Highly organized

Self starter, who can work independently with minimal supervision

Passion for environmental sustainability

College degree in Marketing or relevant field preferred

Additional Information

• Equity Grants
• Unlimited PTO
• 401k
• Vibrant, fun, and growing culture!

Work hours are typically 8pm-5pm Eastern Time, but more may be required on an exceptional basis. Only on-site applicants with a valid US work authorization will be considered.

Expected start date: August 8, 2022

All your information will be kept confidential according to EEO guidelines.

Job Location