Dir Mkt Access Portfolio Strategy

Bayer; Whippany (NJ); On-site; USD 180,000 - 270,000; Full time

Benefits offered by this job

Health care

Vision

Dental

Retirement

PTO

Sick leave

Job summary

Bayer seeks an incumbent to lead Market Access Portfolio Strategy, directing cross-functional initiatives and enabling impactful access programs across growth brands.

The role emphasizes AI-enabled insights, account management, and collaboration with Medical, Advocacy, Government Relations, and commercial teams to protect and expand net sales while maintaining compliance.

Qualifications

• Translate customer, market, financial, and performance data into strategic recommendations.
• Develop and measure impact of marketing and Market Access materials, incl. pull-through.
• Identify or implement AI, automation, or digital capabilities to improve outcomes.
• Strong commercial and financial acumen to evaluate access opportunities.
• Lead complex cross-functional initiatives through influence and accountability.
• Manage agency partners, budgets, timelines, and compliance.

Responsibilities

• Lead development, rollout, and monitoring of Market Access programs across growth brands.
• Drive access strategies that improve patient access and maximize net sales.
• Create and execute Accounts Management Plans of Action with customer engagement priorities.
• Coordinate cross-functional initiatives with Medical, Advocacy, Government Relations, and partners.
• Champion AI use and analytics to generate insights and improve decision-making.
• Develop cross-channel Market Access launch plans and related marketing programs.

Skills

Market access experience

AI / automation experience

Cross-functional leadership

Financial acumen

Agency management

Strategy development

Education

Bachelor’s degree

PharmD

MBA

Job description

At Bayer, we believe work should matter. Every day, our teams push toward a future where "Health for all, Hunger for none" is within reach, and every role, from the lab to the field to the boardroom, helps us get there. We give people the ownership to shape outcomes, the support to grow through new skills and experiences, and a global community where different perspectives are valued. If you want your work to count and the room to become your best, you'll find it here.

Dir Mkt Access Portfolio Strategy

YOUR TASKS AND RESPONSIBILITIES

The primary responsibilities of this role, Director Market Access Portfolio Strategy are to:

• Leads the development, rollout, and performance monitoring of Market Access programs, tactics, and resources across a portfolio of growth brands;
• Drives Market Access strategies and execution that improve patient access, support brand objectives, and maximize sustainable net sales in partnership with ABPs;
• Leads the creation and execution of Account Management Plans of Action (POAs), including customer engagement and pull-through priorities;
• Leads coordinated, cross-functional initiatives with Medical, Advocacy, Government Relations, and strategic partners to improve access;
• Champions the responsible use of AI and advanced analytics to generate insights, improve decision-making, accelerate content and tactic development, and increase team efficiency;
• Leads the development of cross-channel Market Access launch plans, marketing programs, tactics, and account management resources for growth brands across Market Access customers and stakeholders;
• Partners with ALBP on cross-functional Net Sales Maximization initiatives by identifying access-related opportunities, assessing financial and customer implications, and translating insights into prioritized actions;
• Partners with Brand, Account Management, Pricing, Analytics, Finance, and other stakeholders to monitor access dynamics and develop strategies that protect or expand net sales;
• Collaborates with Account Management to identify customer segment insights and innovative opportunities for customer engagement;
• Integrates AI-enabled tools into Market Access workflows to enhance customer insight generation, scenario planning, content development, performance measurement, and operational efficiency;
• Identifies and scales high-value AI use cases while ensuring appropriate human oversight and compliance with company policies, legal requirements, and industry standards;
• Establishes measurable objectives and performance indicators for Market Access programs and uses results to optimize investment and execution;
• Directs agency partners, budgets, and PRT submissions and approvals for Market Access tactics, ensuring quality, timely delivery, and effective resource allocation;
• Ensures all programs and activities are conducted in accordance with Bayer Legal and Compliance policies, clinical strategies, and pharmaceutical industry regulations;
• Represents Market Access in cross-functional initiatives and shapes overarching brand strategy and tactical execution through clearly defined recommendations and decision points;
• Leads execution of brand priorities involving Market Access levers, including HCP-level pull-through and push-through of access positions and training for Customer Engagement team members;
• Leads coordinated access initiatives with Medical, Advocacy, Government Relations, and strategic partners to strengthen stakeholder engagement and improve access outcomes.

WHO YOU ARE

Bayer seeks an incumbent who possesses the following:

Required Qualifications:

• Demonstrated Market Access experience and the ability to translate customer, market, financial, and performance data into strategic recommendations and executable plans;
• Experience developing, securing approval for, and measuring the impact of marketing and Market Access materials, preferably including pull-through;
• Experience identifying or implementing AI, automation, advanced analytics, or other digital capabilities to improve business outcomes and ways of working;
• Strong commercial and financial acumen, including the ability to evaluate access opportunities and their potential net sales impact;
• Proven ability to lead complex, cross-functional initiatives through influence, establish clear decision points, and drive accountable execution;
• Experience managing agency partners, budgets, timelines, quality, and compliance requirements.

Preferred Qualifications:

• Bachelor’s degree with at least 10 years of related experience in the pharmaceutical, biotechnology, Market Access agency or consultancy, or healthcare industry; or a PharmD with at least 3 years of related experience;
• Pharmacy experience;
• Experience working across multiple Bayer brands;
• MBA or PharmD.

Employees can expect to be paid a salary between $180,240 to $270,360. Additional compensation may include a bonus or commission (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc.. This salary range is merely an estimate and may vary based on an applicant’s location, market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors.

This posting will be available for application until at least 11/9/2026.

To all recruitment agencies: Bayer does not accept unsolicited third party resumes.

Bayer is an Equal Opportunity Employer/Disabled/Veterans

Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.

Equal Opportunity Employer Statement: Notice for U.S. Visitors: All information on this site is subject to compliance with local rule and regulations as they may vary from time to time and across different geographies, including, without limitation, U.S. Executive Orders.

Bayer is an E-Verify Employer.

Location:

United States : New Jersey : Whippany

Division:

Pharmaceuticals

Reference Code:

896656

Contact Us

Email:

[e-mail]