Digital Success & Operations Senior Lead - Events Technology Platform

Salesforce; New York (NY); On-site; USD 172,500 - 285,800; Full time

Job summary

Salesforce seeks a Digital Events Senior Lead to own the health and roadmap of our webinar platforms, shaping product strategy, governance, adoption, and operational excellence across global marketing teams.

You’ll manage vendor relationships, track KPIs, drive adoption, and ensure GDPR/CCPA compliance while partnering with Security, Compliance, Procurement and Legal to deliver scalable, compliant experiences for thousands of prospects and customers.

Qualifications

• 8+ years of digital product or program management experience.
• Experience owning a product roadmap with prioritization and stakeholder alignment.
• Proven enterprise SaaS vendor management, contracts, and SLAs.
• Strong stakeholder management bridging business and engineering.
• Familiar with AI in marketing and evaluating vendor AI capabilities.
• Knowledge of enterprise event tech and martech integrations.
• Experience defining and tracking digital engagement KPIs.
• Excellent written and verbal communication for senior leadership.

Responsibilities

• Synthesize global needs to shape platform roadmap priorities.
• Define and maintain webinar tech product roadmap with vendor advisory.
• Manage enterprise webinar vendor relationships, renewals, SLAs, and security.
• Define and track platform KPIs and translate data into direction.
• Drive platform adoption across global marketing and sales teams.
• Ensure GDPR/CCPA compliance with Security and Compliance.
• Govern platform operations including roles and escalation paths.

Skills

Digital product mgmt

Roadmap ownership

Enterprise SaaS

Stakeholder mgmt

AI in marketing

Event tech platforms

KPI tracking

Vendor mgmt

Tools

ON24

Zoom

GoToWebinar

Bizzabo Virtual

Marketo

Salesforce

Eloqua

Job description

Job Category

Program & Project Management

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

About the Role

As Salesforce's digital events ecosystem scales globally, the Events Technology Platform sits at the intersection of marketing pipeline generation, brand experience, and enterprise technology strategy. The Digital Success and Operations Senior Lead owns the end-to-end health and roadmap of our event technology platforms — from product strategy and governance to adoption and operational excellence. This role carries direct accountability for how tens of thousands of prospects and customers experience Salesforce webinars and for ensuring our global marketing teams have best-in-class tools to deliver the right experience at scale.

What You’ll Be Doing

• Champion the Voice of the Marketer - synthesize global business needs from webinar producers, internal hosts, and digital marketers to shape platform roadmap priorities and governance decisions
• Own the webinar technology product roadmap - define, prioritize, and maintain a forward-looking roadmap that reflects business needs, platform capabilities, and market trends; serve on the vendor's advisory board to leverage Salesforce's scale in influencing their product engineering roadmap, secure early access to beta programs, and co-develop next-generation event capabilities
• Own the enterprise vendor relationship for the webinar technology platform, including licensing strategy, contract renewals, SLA governance, and security/privacy compliance and be the senior point of contact across vendor success and technical account teams — leading Quarterly Business Reviews, escalating platform stability risks, and aligning vendor roadmaps to Salesforce's digital event strategy
• Define and track platform KPIs (uptime, stream quality, registration throughput), translating performance data into product direction and roadmap influence
• Drive platform adoption by developing and executing strategies that promote standard processes, increase engagement, and maximize utilization across global marketing and sales teams
• Ensure compliance with global data privacy regulations (GDPR, CCPA), security standards, and opt-in marketing requirements in close partnership with Security and Compliance teams
• Manage platform operations and governance including roles & permissioning strategy, event intake processes, prioritization frameworks, and tier-1/tier-2 escalation paths for webinar issues

What We’re Looking For

Required Qualifications

• 8+ years of experience in digital product management, program management, product operations, or a related field — preferably within Digital Enterprise Technology, or Marketing Technology
• Demonstrated ability to own a product or platform roadmap — including prioritization, stakeholder alignment, and translating business needs into technical requirements — while simultaneously managing the operational complexity of a global platform
• Proven experience managing enterprise SaaS vendor relationships, including contract negotiations, licensing models, renewals, SLA governance, and commercial partnerships in close coordination with Procurement and Legal
• Exceptional stakeholder management skills, with a track record of championing the Voice of the Marketer and bridging the gap between non-technical business stakeholders and engineering/vendor product teams
• Working familiarity with AI and machine learning concepts as applied to marketing technology — including experience leveraging AI-tools i.e. Claude, Slackbot etc. to build prototypes etc., and the ability to evaluate AI capabilities in vendor roadmaps and contract renewals
• Strong understanding of enterprise event technology platforms (e.g., ON24, Zoom, GoToWebinar, Bizzabo Virtual, or similar) and their integrations into the broader martech ecosystem (e.g., Marketo, Salesforce, Eloqua)
• Experience defining and tracking digital engagement and product adoption KPIs, translating data insights into actionable recommendations for webinar performance
• Excellent written and verbal communication skills, including experience presenting roadmaps, vendor performance, and strategic recommendations to senior leadership

Preferred Qualifications

• Experience influencing vendor product roadmaps via Customer Advisory Boards or beta testing programs
• Familiarity with the Salesforce ecosystem and native Salesforce marketing tools
• Agile or Project Management certifications (e.g., PMP, CSM, or SAFe Product Owner/Product Manager)
• Experience in a global or hyper-scale enterprise environment, managing platforms used by hundreds of internal users and tens of thousands of external attendees

What’s in It for You

In this role, you’ll have real influence over how Salesforce marketers work and how customers experience our brand: your governance decisions and vendor relationships will directly shape the roadmap of tools that our global marketing organization relies on every day.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including:

• time off programs
• medical
• dental
• vision
• mental health support
• paid parental leave
• life and disability insurance
• 401(k)
• an employee stock purchasing program

More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.

The typical base salary range for this position is $172,500 - $260,100 annually.

In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $207,800 - $285,800 annually.

The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.